Zip Car

In: Business and Management

Submitted By htlaiaa
Words 2041
Pages 9
REV: JUNE 30, 2005


Zipcar: Influencing Customer Behavior
Anita Karr frantically gathered everything she needed for her road trip: water, her favorite “mix” CD from Javier (the ex-boyfriend), ear plugs. After years as a struggling musician her sister was making her debut as the new drummer for No Bags to Check, a performance art/hard rock band that was gaining momentum on the East Coast college circuit. The venue for this breakthrough in her sister’s career was Lupo’s in Providence, Rhode Island and Karr had to be there. Living in Cambridge a car hadn’t been necessary; most of the places she needed to visit on a daily basis were within walking distance of Karr’s Valentine Street apartment. To visit her sister across the river, grocery shop, and run errands Karr relied on Zipcar, which she had signed up for a year ago rather than continue to pay for parking, car insurance, and gas. For tonight’s trip she had reserved weeks ago, using Zipcar’s convenient online reservation system, a VW Jetta Jericho. It was 3:30 pm. Karr was scheduled to pick up the Jetta at 4:00 pm, her sister by 4:30 pm, and arrive at Lupo’s by 6:00 pm. Both she and her sister had figured that this was more than enough time to get to Boston from Cambridge, load the drums, and make Providence by the appointed hour. Karr made one final sweep of her belongings—she couldn’t find Javier’s Best of Bob Dylan CD, which she had conveniently forgotten to return—then gathered her bags and headed for the Charles Hotel where she expected the Jetta Jericho to be gassed up and ready to go. In Brookline Sal Fishman glanced nervously at his Iron Man-branded “expedition” watch as 3:30 pm approached. He was confident that the watch had helped him communicate vitality and focus during his two-hour interview with representatives of the Simon Property Group, owner of the Chestnut Hill…...

Similar Documents

Zip Car : Influencing Customer Behaviour

...STATEMENT ON FRAUD On the 27th day of June 2012, at about 1:10 pm, two gentlemen walked into the bank under the pretence of depositing money. They both sat at the reception area where one of them gave monies to the other who in turn walked to the teller point. They exchanged some few words then he walked towards the UT Life Rep. He asked to open an account for his father but upon giving the requirement he decided to go and bring the father himself. He walked out of the banking hall leaving the other gentleman seated at the reception. At that point the man seated at the banking hall was interrogated by the security lady if he needed assistance but he confirmed that he came in with someone who is buying tiles across the street. After a few minutes he walked out of the bank and came in again with the one who said he wanted to open account for his father. He sat again at the reception area whiles the other man walked to the UT Life Rep., he came back walked out of the bank and never returned. The other gentleman sat there for about 30minutes and was questioned again by the security lady but then he insisted he was waiting for his partner. I came back from lunch and realized the man has spent close to an hour then we asked him again who exactly he was waiting for, he then told us that the gentle he came in with said he was a staff and of UT. He went on to say that the supposed staff of UT met him around Barclays Bank and said he can change his money thus five thousand eight......

Words: 410 - Pages: 2

Zip Car

...ed in a spreadsheet, or transmitted in any form or by any means—electronic, mechani cal, photocopying, recording, or otherwise—without the permission of Harvard Business School. MYRA HART MICHAEL J. ROBERTS JULIA D. STEVENS Zipcar: Refining the Business Model It was October 14, 2000, and Robin Chase was leaving yet another meeting with potential providers of capital for her fledgling venture, Zipcar. Chase was CEO and cofounder of the company, which she and Antje Danielson had starte d some 10 months before. The idea behind Zipcar—a sophisticated form of car sharing—was simple, yet potentially revolutionary. Chase and Danielson had conducted some initia l research during late 1999, and by the end of that year, the two had developed a business plan. They had incorporat ed in January 2000 and raised their first $50,000 from one angel investor. By June of 2000, the two entrepreneurs had leased 12 cars and were ready to open for business in Boston. By October, the fledgling company had 19 vehicles, nearly 250 members, and the founders had raised—and spent—an additional $325,000 to fund the early stages of operations. Yet, even with this demonstration of viability, Chase and Danielso n had not succeeded in raising the equity capital they needed to really grow Zipcar. Beginning in early 2000, Chase had made a series of presentations to potential investors in which she sought $1 million in capital to prove the busi ness model in Boston and, eventually,......

Words: 9735 - Pages: 39

Marketing Cas Zip

...CAS ZIP FORCES | FAIBLESSES | * Briquet luxueux, haute gamme. * Fait par des matériaux de qualité (or, argent). * Objet Personnalisable puisqu’on peut ajouter une gravure. * Présent dans un certains nombre de points de ventes notamment chez le meilleurs détaillants : Tabac, bijouterie, magasin de cadeaux etc.… * L’objet dispose d’une garantie de 6 mois, et un entretien et réparation assurée par les points de ventes. * Volonté de diversification de la gamme afin de pouvoir conquérir une autre clientèle que la grande bourgeoisie. | * Prix élevés * Concurrence fortes sur le marché : des briquets hautes gammes : plymouth, vendome, UML, Original, et briquets multifonctionnel, jetables qui ont conquit les utilisateurs. * Un seul ciblage : clients de la grande bourgeoisie. * Un budget de communication faible. | 5 .2 La cible du briquet ZIP est la haute bourgeoisie mais étant en régression l’entreprise aimerait atteindre les courants modernistes. Cependant ses courants estiment que ses briquets coûtent trop cher pour l’utilité qu’ils possèdent. Un nouveau positionnement devrait-il se mettre en place ? Non il ne faudrait pas que ZIP choisisse de se positionner sur le marché, c’est à dire avoir des prix beaucoup plus abordables pour les autres classes sociales que la haute bourgeoisie car cela aurait un impact sur leur image et pourrait donc nuire à leur réputation et ainsi faire éventuellement chuter leur ventes vis à vis de ses client habituels......

Words: 606 - Pages: 3


...Lotus Rental company has been a leader in car rental world. As the competition in the rental world rises with more exotic and fuel efficient vehicles being integrated to all rental fleets; hybrid vehicles become a priority. With their fuel efficiency being higher than that ever compared to standard fuel vehicles, the demand rises for the new better fuel efficiency vehicles. Hybrids car are averaging from 35-55 miles per gallon, compared to 25-35 in standard vehicles. Toyota has been a leader in hybrid car world with prime contender the Prius. The Prius is a moderately priced four door car than averages about 40 or more miles per gallon. Prius comes in four variations: Prius, Prius c, Prius Plug-in, and Prius v, they are all over the 40 mile per gallon but; the Prius Plug-in comes with a 98 mile per gallon range. Charging time for the Plug-in model is about 3 hours and the capability of still being able to use the hybrid mode after the electric mode with an EPA rated 50 miles per gallon. Toyota also offers luxury and full size sedans that are hybrids with better fuel efficiency than its competitors; for example Mercedes-Benz, BMW, Audi, and Lexus. With their cars averaging from low $20k to $50k which is way below their competitors, it is easy for the Lotus Rental Company to invest in these vehicles while keeping down costs. The vehicles are low maintenance and reliable vehicles compared to the opposition. New customers to the company will be drawn in by the fuel efficiency of......

Words: 333 - Pages: 2


...become sales pariahs the question comes that booms is whether the automakers would still be able to sell every car they have. With the lethal combination of a slumping economy, tight credit, depressed homebuilding, and record high gas prices, Americans can't afford to buy as many new cars as they once did. And the models they want are smaller and more fuel-efficient. Even with deep discounts and heavy incentives, the rows of unsold Dodge Rams and Chevy Trailblazers parked in front of dealerships across the country barely seem to thin. Unlike Shaws or Wal-Mart none of these manufacturers do buy backs of the merchandise a retailer doesn't sell to a consumer. The misconception many people have about new-car sales is that the automaker is actually doing the selling to consumers but in reality, a manufacturer sells to a dealer, and it's up to the dealer to retail the inventory and in this case it’s the same story with AutoNation they are being loaded with the unwanted inventory which results in stocking up there yards and also getting them costs such as interests on the money that had been borrowed from the bank. I would interpret my research in sort of an example from the car industry itself say for instance a dealer buys a new vehicle at wholesale from the factory, it's up to them to sell it, because there is no such defined period in which he might be able to sell that car. It may take longer than they'd like, and they may not get the price they want, but sooner or later,......

Words: 454 - Pages: 2


...Cars One of the most important steps in becoming an adult is your first car. When you have a car, you don’t need to rely on other people for rides to and from where you want to go. You also learn a great deal, thus making you a more responsible person. I live in Putney, a small town in southeastern Vermont, but I worked and went to school in Brattleboro. Brattleboro is a slightly larger town about a half an hour south of Putney. Since we had to keep stopping to pick up kids, the bus ride to school took an hour. As such, I had to get up a half hour earlier on days I had to ride the bus. That was a huge pain, especially since I hated the bus anyway. After I got my car, I could sleep in. I could also go out to lunch when I was at school, therefore being able to eat where I wanted, and not in the cafeteria. In addition, I could drive myself home after school. That was beneficial because I could hang out with my friends, and go to concerts and movies. I could do whatever I wanted, as long as I made sure my parents were okay with it. My social life improved greatly with the acquisition of my car. If I hadn’t had my car, I could not have worked where I did. I worked at a Lebanese restaurant in downtown Brattleboro. Part of my job was rolling grape leaves in the wholesale department on Mondays and Tuesdays. The job was great, but I never really knew when I was going to be finished. In wholesale, you work until you’re done. When my parents had to come pick me up after work, I...

Words: 1480 - Pages: 6

Zip Car

...Management Consulting Group Executive Summary This report examines the competitive strategy and business operations of Zipcar, in addition to its position within the U.S. car-sharing industry. The report has been commissioned in order to aid venture capitalists in assessing potential risks and rewards associated with investment in Zipcar, and evaluating the strengths and weaknesses of Zipcar as a potential investment project. This report features:  an assessment of the U.S. car-sharing industry, based on Porter’s five forces that shape industry competition   an analysis of developments in Zipcar’s business model recommendations regarding the future development of Zipcar’s competitive strategy and business operations  conclusions relating to the attractiveness of Zipcar as an investment project 1 Contents Executive Summary ................................................................................................... 1 Contents ..................................................................................................................... 2 Introduction ................................................................................................................ 3 Origins of Zipcar ......................................................................................................... 3 Porter’s five forces applied to Zipcar .......................................................................... 4 Business Model ................................

Words: 2254 - Pages: 10

Zip Car

...1 Zip car aims to be a convenient and fast method of renting cars especially If you live a lifestyle where you dont need a car all the time it is very ideal because people dont want to go through the hassle of renting a car for small tasks so they borrow their friends cars which can also be embarassing. Zip car offers the huge benefit of saving them time and money. 2 Zip car believes in selling an urban lifestyle and promotingenvironmental consciousness by providing the car that you want in a very convenient and accessible way and at the same time sharing it with people who are environmentally conscious. Zip car offers cars to people that want to have the accessibility to a car whenever and wherever they need it at an affordable price i.e. people that prefer to share a car rather than actually having one due to various reasons Zip car “delivers wheels where you want them” 3 Positioning based on beliefs and values is stronger because when a company is able to build itself on beliefs and values people will share those same ideas, you are connecting with the minds of people and it can have a lot of positive effect rather than when you are concerned about the benefits experience. it allows a relationship to build and form with just as zipsters were able to experience. Establishing a strong belief and value system will allow the benefits to rise as well.   4The Company positioning and ease of access for consumers certainly sets it apart from other companies. A definite plus to...

Words: 302 - Pages: 2


...Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars cars cars cars Cars cars cars cars......

Words: 336 - Pages: 2

I Chose Zips

...I chose Zips, a company for portable wine containers. The initial offer from the pitch was a 2.5 million dollar investment for 10% equity stake in the company. The Zips business is the best solution to drinking wine on the go. I chose this product because I was very impressed with the offer and the backup that the presenter had. Zips is going to be a successful company simply in the utility of the product. Many people who want to have wine somewhere have the problem of having a nice way of drinking it. The consumable product itself is sellable and generally a high-class commodity. People who buy wine have money so the target audience is profitable. What I am very impressed with is the mobility of the product. The holistic utility of the product is mainly in its mobility. Not only can you take it anywhere but also the glasses are extremely strong. The presenter even stood on top of his class product and it didn’t break. Keep in mind this is a only a glass to hold wine. Secondly the twist on cap that can attach to the bottom is a well thought idea that greatly increases the mobility. I think that the patent that the company has is a valuable one. Selling the company’s own wine might not be the best idea however if they sell the packaging license to a huge company that either distributes or bottles wine, the company could be sold for a lot of money. Just the idea behind the franchise is valuable in itself. Yes, it isn’t as good as having an actual wine glass...

Words: 683 - Pages: 3


...With the progress of science and technology, the cars have already become an important part in our daily life. It is known as a vehicle with four wheels and it contains an engine and that is used to move from one place to another smoothly and quickly. The cars are one of many very useful transportation methods; it gives the freedom to travel to anywhere and on anytime. In this essay I will compare and contrast this transportation method between the past generation and the present generation. This essay will focus on three key areas – engine, safety and technology. The first area that this essay will consider is about cars engine, the most importance thing in the car is the engine which it is the thing that makes the car move. In the past, the people were just wanted a car to reach them from point A to point B, so the car engine was so simple. For instance, the mechanical engineer Karl Benz created the first car engine which it called (Benz’s engine), the automobile was motorized by a 0.75-hp one-cylinder four-stroke gasoline engine. Furthermore, the speed of car was just 16 km/h (10 mph) (1). Besides, it was not need a lot of energy and it caused lots of pollution. With the technological advances; in current generation the car’s engine is working the basic principle like in the past by air and fuel combustion to create a rotational force and move the car, but the modern cars engine has become more developed. Where it is characterized by more reliable, more efficient and......

Words: 684 - Pages: 3


...still going to cost you a tidy five-figure sum to buy the necessary parts, materials and paint supplies needed to transform an old car from a worn-out relic to a dazzling show beauty. If you've decided to restore a particular old car because you have a longstanding attachment to that model and are not concerned about its value or whether parts can be easily found, then we applaud you--that mindset should be the primary focus of this great hobby of ours. However, if you enjoy old car restoration but prefer your projects to be easy and relatively cheap to do--with, perhaps, the added bonus of making a few dollars on it when it's done--then these are the cars you should consider for your next venture. Of course, the majority of these cars won't make you stand apart from the crowd at a show or cruise-in, but you will be able to complete their restoration far faster and a whole lot cheaper than if you chose a car that was rare, or had only been made for a few years. Another factor to consider is the actual purchase price of the car. While some of the cars listed here can be bought for around $5,000, others will cost four times as much even if they're basket cases--but keep in mind that those higher-priced cars will also bring four times the money when sold, so it kind of equals out. But the one common feature enjoyed by most of these cars--and the main reason why they are on this list--is that they're backed by a huge parts supply, making them a lot easier to......

Words: 485 - Pages: 2

Zip Car Case Analysis

...Zip Car Case Analysis As the Springboard 2000 New England Venture forum was approach quickly, Chase needed to develop an effective business plan to present to the conference. My Recommendations for Chase are: 1. Refine Zipcar’s business model based on real U.S. market data, and use the real U.S. market date to construct a new pricing structure: eliminate the daily maximum rate, and double the per mile and per hour rate. 2. Maintain 40% car utilization. 3. Find a right person to join their management team. 4. Refine and complete Zipcar’s technology platform. 5. Secure good parking locations as its competitive advantage. Originally, since Chase was inspired by the car sharing business in Europe, the assumptions and financial plans were using the data from European market. However, due to the differences in consumer behaviors and market conditions, those assumptions were not accurate and cannot be directly applied to the U.S. markets. On June 22, 2000, Zipcar put its first three cars on street, which tested the market and gave real market data for Zipcar to use. With these data, we can see the difference between the original assumptions and reality: First of all, the attrition is much lower than expected. Chase was expecting a 15% attrition rate, however, the real attrition was less than 1.3%. (Table 1) This low attrition shows customers are buying in this business idea and majority of the customers are willing to continue using this service. In addition, the trip per user......

Words: 1408 - Pages: 6


...brand-new construction site in New Delhi, India. The construction of this plant, which only builds Stark models, was started in April 2004 and became operational at the end of 2006. The final aim is to manufacture some 200,000 cars per year. This is the first large Stark plant on India soil. It is the definitive link of the brand with our continent, building pickup trucks according to the highest India quality standards. This new production unit will not only set the tone with new standards on efficiency and productivity, but will consequently also respect the strictest environmental standards in the Asia Union. Since quality is a top priority for Stark, 1 in every 15 employees is responsible for quality control. The New Delhi currently employs 1,200 of the very best specialists in pick-up truck assembly. Exporting Decision While Stark enjoyed a relative dearth of competition in its core domestic market, it also launched an aggressive and successful export campaign during the 1980s that penetrated Japan and Europe, among other regions. By the mid-1980s Stark was selling about 300,000 pickup trucks annually, still mostly in South Korea. A major breakthrough for Stark occurred, however, when it started shipping automobiles to one of the largest international car market, Africa. Stark reached an agreement to supply Nivan with its KL1500 model. The KL1500  was a “micro pickup” aimed at the low-end buyer. Stark planned to ship about 70,000 units annually for Nivan and a like......

Words: 4544 - Pages: 19

Zip Car

...alternative to car ownership, traditional car rental services and other vehicle leasing programs. ZipCar operates a subscription based model. Members are required to pay annual fees that would in affect grant them the right to reserve a car at a pre-specified time. ZipCar is headquartered in Boston and commenced operations in 1999; by 2005 it became the largest active car-sharing company in the United States with over 30,000 registered customers1. ZipCar provides a convenient service for individuals who either (i) do not own or could not afford a car, (ii) instances where cost of inconvenience is too high ( i.e. parking, maintenance and insurance) and (iii) Students. ZipCar has forged partnerships with leading several universities across the United States to provide a fleet of fuel efficient cars in exchange for parking spaces. This has allowed for Universities and institutions alike to meet their environmentally friendly targets. ZipCar has recently expanded its fleet to include luxury cars. Customers The customer base for ZipCar tends to include young professionals living in major cities where car ownership would be exorbitantly expensive. Campus universities provided students the option to use ZipCar to meet their green initiatives. ZipCars were conveniently located at parking spaces in densely populated areas that are highly accessible by train and public transportation. ZipCar grew its customer base by establishing themselves as a low cost alternative to car......

Words: 886 - Pages: 4

Coats Jackets | Apple Airpods | Gulaebaghavali