In: Business and Management

Submitted By CeleVino
Words 295
Pages 2

1.1 Dallo scandalo del vino al metanolo all’affermazione della qualità
L’immagine del vino è andata modificandosi nel tempo: da bevanda funzionale all’alimentazione a uno dei simboli indiscussi del Made in Italy, da commodity a prodotto anche di nicchia degno di interesse sotto molteplici aspetti, dal sociale all’economico.
Il nostro Paese vanta un alto grado di eccellenza nella coltivazione della vite, anche grazie ad una cultura che alla quantità ha preferito il valore della qualità.
A seguito dell’avvento della società dei consumi nel secondo dopoguerra, le attività agricole in Italia hanno subito una sorta di “ristrutturazione”.
La produzione vitivinicola in particolare ha avuto una enorme richiesta e un conseguente sviluppo; il vino è divenuto uno dei prodotti alimentari a più elevata diffusione commerciale, sia nazionale che internazionale.
A quei tempi il mercato del vino non era ancora stato disciplinato e le grandi quantità commercializzate erano spesso di bassa qualità; nel meridione, in particolare, vi era la mancanza di pratiche enologiche sviluppate.
La Cee contribuì in prima persona a questo slancio vigoroso e senza criterio con un programma di aiuti economici agli agricoltori a partire dagli anni Sessanta. Lo scopo era quello di spronare la vocazione vinicola italiana dimenticando, però, che occorreva prima individuare le aree adatte .
Con l’ingresso dell’Italia nella Comunità Economica Europea (trattato di Roma, 1958) la politica agricola italiana viene progressivamente influenzata da quella comunitaria (PAC).
Il nuovo orientamento era volto ad assicurare prezzi ragionevoli ai consumatori e remunerazioni eque agli agricoltori, nel rispetto dei principi dell’ unicità dei prezzi, della solidarietà finanziaria e della preferenza comunitaria.
Fu stimolato l’aumento delle produzioni (legge “Quadrifoglio”, 1977)…...

Similar Documents


...WINE BY THE GLASS 150 ml CHAMPAGNE Laurent-Perrier Brut SPARKLING WINE 2005 Yarrabank Cuvee Guillaume WHITE WINE Riesling 2008 Freycinet Sauvignon Blanc 2009 Summerhouse 2007 Pascal et Nicolas Reverdy Auxerrois 2004 Mount Langi Ghiran Pinot Gris 2008 Paul Kubler Chenin Blanc 2008 Pichot Chardonnay 2008 Hoddles Creek 2007 Laurent Tribut 2009 Dominique Portet ROSE Fontaine RED WINE Pinot Noir 2008 Escarpment Grenache Shiraz Mourvedre 2006 Massena Shiraz 2006 Balnaves Merlot 2007 Irvine Cabernet Sauvignon Merlot 2007 Victory Point 2005 Chateau Saint-Christoly The Malee Root Cru Bourgeois DESSERT WINE 90ml 2007 De Bortoli 2006 Chateau Roumieu-Lacoste 2005 Grande Maison 2004 Alain Brumont 2006 Les Clos de Paulilles Noble One Botrytis Semillon Cuvee Classique Cuvee des Anges Les Larmes Celestes Riverina Sauternes, Bordeaux Monbazillac Pacherenc Banyuls, Roussillon 18 18 15 15 16 The Moonlight Run Martinborough Barossa Coonawarra Barossa Margaret River Haut Medoc 21 15 17 17 15 22 'K' Coteau de la Biche East Coast Tasmania Marlborough Sancerre, Loire Valley Grampians Alsace Vouvray, Loire Valley Yarra Valley Chablis Yarra Valley 17 16 19 12 17 16 15 22 14 Yarra Valley 19 Tours-sur-Marne 29 Terre de Maimbray 1 HALF BOTTLES 375ml Champagne Pol Roger Krug Champagne Rose Billecart-Salmon White Wine Sauvignon Blanc Semillon 2009 Fermoy Estate 2007 Cullen Sauvignon Blanc 2006 Lucien Crochet Chardonnay 2008 Tyrrell’s 2006 Mount Mary Red Wine Pinot Noir 2007 Paringa Estate 2007......

Words: 4222 - Pages: 17

Usa Wine

...2011-2012 State of the Wine Industry Dr. Rumack: You’d better tell the Captain we’ve got to land as soon as we can. This woman has to be gotten to a hospital. Elaine Dickinson: A hospital? What is it? Dr. Rumack: It’s a big building with patients, but that’s not important right now. The 1980 spoof classic Airplane was a critical success, well, it was if you didn’t listen to the critics, but that’s not important right now. The movie introduced us to the lighter side of long-time character actor Leslie Nielsen who played the part of Dr. Rumack. Nielsen, who passed away in November of 2010 followed that “hit” with forgettable roles in The Naked Gun series, The Scary Movie series, and Police Squad. I think we should now pause to remember just what Leslie meant to each of us … OK that’s enough. Maybe that’s not important either. Written By Rob McMillan Founder, Wine Division 707.967.1367 APRIL 2011 1 The movie Airplane was about a flight where both pilots died of food poisoning. Fortunately, the plane was carrying our reluctant hero Ted Striker. A former combat pilot who had lost his mojo to fly, Ted along with his lost love interest Elaine Dickinson, together find a way to land the plane and save the day, thus triumphing over their own fears and personal tragedy. Too bad about the pilots, but that’s not important right now. What is important is Airplane is our canvas for painting a picture of the wine business this year with all of the ups and......

Words: 13113 - Pages: 53


...of the previous seasons, followed by feasible recommendations in order to boost the sales of our restaurant in the fore season. FINDINGS: The overall sales performance of each type of wine is analyzed. From the data, French red wine is the most popular wine being sold on average. From November, 2011 to March, 2012, the sales performance of French Red wine is the best. However, from April to June of the same year, sales of French red dropped, having an overall 8.48%, being overtaken by sparkling wine having an overall 11.51% of sales. From July to August, sales of French red regained and overtook that of sparkling wine, having an overall 12.01% of total sales. Due to the high demand of French red wine, this essay would mainly focus on French red wine. Also recommendation on some of the red wines would also be given. Fig 1. Comparison between the sales performance of French Red wine and the sparkling wine I. FRENCH RED WINE: High Sales Wine:Hauts de Carras From the data ,Hauts de Carras has a constantly high sales over the year: Oct-Dec,2011 | Jan-Mar, 2012 | Apr-Jun, 2012 | Jul-Aug,2012 | 3.66% (43 bottles) | 3.06%(35 bottles) | 2.13%(24 bottles) | 0.66%(4 bottles) | Description: Hauts de Carras is a medium body wine from Paulliac region. It is blended wine containing 45% Merlot, 50% Cabernet sauvignon, and 5% Cabernet Franc. It has the taste of woody nose with hints of vanilla and red fruit. Also, it has firm but not too strong tannins, which......

Words: 1434 - Pages: 6

French Wine

...France is the largest wine producer in the world. French wine is produced all throughout France, in quantities between 50 and 60 million hectolitres per year, or 7–8 billion bottles. Two concepts central to higher end French wines are the notion of "terroir", which links the style of the wines to the specific locations where the grapes are grown and the wine is made, and the Appellation d'Origine Contrôlée system. France is the source of many grape varieties (Cabernet Sauvignon , Chardonnay,  Pinot noir, Sauvignon blanc, Syrah. The style of French wine echoes that of the French themselves—elegant, well-dressed, showing an appreciation for the good things of life but never to excess. French wines go best with food, never overpowering either in flavor or in alcohol, always well-mannered, often beautiful. The fact that, today, the quality of even the least expensive French wine has improved impressively, means that there is a whole new range of wines open to wine drinkers. Prestige cuvée A French term (literally "white from black" or "white of blacks") for a white wine produced entirely from black grapes.  Blanc de noirs A cuvée de prestige is a proprietary blended wine (usually a Champagne) that is considered to be the top of a producer's range.  Blanc de blancs A French term that means "white from whites", and is the Champagnes made exclusively from Chardonnay grapes. Rosé Champagne[edit] The rosé wines of Champagne (also known as Pink Champagne) are produced by the......

Words: 683 - Pages: 3


...The first one is the business and productive model implemented by the NW, which corresponds to a mass production of varietal wines, with quality consistency, obtained by large industrial enterprises with significant economies of scale. By contrast and as previously mentioned, the productive and business model implemented by the OW was characterized by a business network of cooperatives and enterprises (mostly familiar and of small and medium size). The second one is the commercial and marketing strategy implemented by the NW, leading to better consumer information of the product characteristics; i.e. wines are sold under brands with strong investments in marketing and advertising campaigns. By contrast, the commercial tradition of the OW involved an intricate system of denominations of origin, varietal and geographic areas that were difficult to understand by a novice consumer. The last potential reason is the emergence of strong governmental support in the NW during the '90s and the beginning of this century. This support, known in the specialized literature as the "National Brand Plans", had the primary aim of improving the wine export performance in the long Term. Australia was the pioneer in the development of such national scope plans in June1996, launching its celebrated plan called "Strategy 2025". Its aim was to reach an export turnover of 4.5 billion Australian dollars by the year 2025. The resounding success of the plan meant that in 2005, 20......

Words: 269 - Pages: 2


...November 20, 2013 Wine The creation of wine dates back prior to written history, earliest known production tools found in the ancient Middle East about 6000BC. Wine has influenced royalty, religion and wars throughout the ancient world, playing an important role in each culture. Today, wine has managed to maintain its luster in society, being produced and consumed in large amounts worldwide. The production of wine has proved lucrative business for many years, and for many reasons. From grape farming to creating different varieties to pricing the bottles, there is a good amount involved in the wine production process. For the world of “winos” (people addicted to wine), there could never be enough of this sweet nectar. While the wine making process was developed about 6000BC, many improvements and innovations have taken place over the past 8000 years. Today, the production of wine is worldwide, manufacturing nearly 6.5 billion gallons per year. According to the International Wine Guild, the United States consumes 762 million gallons per year, ranking third overall in wine consumption across the world. The top three innovations in wine production include Biodynamic Viticulture, micro-oxygentation, and fuel creation from the waste. Biodynamic Viticulture involves the process of using the farm and surrounding land’s eco-system to best determine ways to get the most yields along with controlling pests. Micro-oxygentation is used to improve the flavor of a wine by......

Words: 1380 - Pages: 6

Chilean Wines

...Chilean wine industry. World Bank indicators (2013) demonstrate strong railway (, air transport (97433 registered carrier departures) and road systems ( in Chile. Moreover, access to fresh water is raked in XX due to positive weather conditions and natural rivers. Telecommunication system, electricity and internet availability is efficient and cost effective in Chile due to higher competition in Chile. For an example, getting electricity for a business ranks in 44 among 189 countries in the world. Porter stated that condition (quality) and the degree of efficient and effective use of those factors are the two main aspects to gain competitive advantage. According to REF, starting a business is more convenient in Chile and it demonstrates its doing business rank (44) and starting business rank (22) among other courtiers in the world. ). Catholic university of Chile is running R&D centre for wine. Recent R&D in the industry has cause to create a unique technology of Chilean wine. Nevertheless, Chilean wine companies still have to import stainless steel parts from Italy and caps from Portugal. When discussing about the Chilean capital system, interest rate of the Chilin banks is decreased to 4.5% during past few years (REF). Moreover, loans to privet sector have dramatically increased to 70,728 CLP Billion in 2013 which was only 54,446 CLP Billion in 2012. Nevertheless, value of Chilean currency remains weaker (529.25 Chilean peso= 1 USD. Raw materials for wines are......

Words: 1884 - Pages: 8

Wine Inventoy

...WINE and food belong together. That’s always been one of my cardinal beliefs. I have little use for fussy, fetishistic wine pairings in which you need a PowerPoint display and a degree in biochemistry to decide which bottle to open. No. I simply believe that the pleasure of food and wine, enjoyed in harmony, is exponentially greater than the uncombined parts. At home, I think of wine primarily as a grocery item, perhaps an overly expensive one with an outsized meaning, but ultimately part of the ensemble of a meal. This, of course, is not everybody’s understanding of wine. In fact, a significant percentage of wine in the United States, perhaps more than anybody might have guessed, is not drunk during a meal, according to a new consumer survey by Wine Opinions, a wine industry market-research company. First, the basics: The survey questioned around 800 members of the Wine Opinions consumer panel, including residents of all states except North Dakota and Montana. The panelists drink wine frequently, which the survey defines as at least several times a week. That describes only 38 percent of all American wine drinkers, said John Gillespie, the chief executive of Wine Opinions. But significantly, those frequent drinkers account for more than 85 percent of the wine consumed in the United States. The online survey, conducted in December, has a margin of sampling error of two to three percentage points. This was the first time the Wine Opinions survey had looked at......

Words: 979 - Pages: 4

Dalat Wine

...Scientific Article DALAT WINE: CHALLENGES IN ESTABLISHING THE NATIONAL WINE BRAND POSITION IS STILL YEARS AHEAD -*Ngo Binh, MA. in Marketing Bui Thi Lan Huong, PhD. I. COMPANY HISTORY 1.1 Wine manufacturing traditional in Dalat (Vietnam) Dalat wine has been popular in Dalat, an attractive city located 1500 m above sea level on Langbian high lands. For long time ago, Dalat wine has been produced traditionally by local producers from blackberries (dau tam). Traditional wine makers in Dalat grow themselves dau tam at Bong Lai area. It is reportedly that the first wine producer was Lafaro, a local company founded by Nguyen Huu Duc in 1974. This company imported a new variety of dau tam to produce its wine. Unfortunately, the company stopped to operate in 1975. Nguyen Chi Man, a 80-year-old man, who did distribute this wine at that time, asked the company's owner this variety of mulberry' seeds to grow, then to make wine for his own consumption and later on for his small business in Dalat. Since then, other traditional wine makers follow him to open wine factories and mulberry plantations, especially in Bong Lai. Because of their small scale, they did not build up particular brand name for their wine. Dalat wine has been considered effectively as a “geographical indication”. Dalat wine has been consumed mostly by Dalat residents. The mind climate of Dalat is the favorable place for consuming red wine, especially in traditional holidays. According to Nguyen Trong Anh Dong,......

Words: 7353 - Pages: 30


...of wine | Red, dry, still | Character of wine | Intense ruby colour. Intensive aroma of wild berries, eucalyptus and red cherries The palate exhibits earthy aromas with a full-bodied structure combining supple and silky tannins. This wine is soft and fruity. The grapes are picked in November by hand.Humagne Rouge wines have great aging potential and can keep for 4 to 6 years.  | Food harmony 2 dishes | Roast Haunch Of Venison Without Bone And Pepper Sauce Full bodied wine is perfectly match to venison, the texture of the meet and the sauce flavour matches with the wine’s palate and will create a smooth characteristic in the mouth. Rabbit fricassee with carrots The strong flavour of this meat will be perfectly reflected by this wine, because of its intensity and aroma. Carrots work well with earthy elements of this wine | Commercial argumentation | Humagne Rouge Hospices De Salquenen Adrian Mathier 2010 will be perfect for people who want taste the wine which reveal the character of Valais region. This wine will reflect you the delicate aromas of this Swiss canton. Moreover, Humagne Rouge wine grapes is the highest quality, and one of the most interesting of the local red varieties of the Swiss Valais region. This wine , made of rare red grape, has fruity and delicate basis which match with plenty of local dishes. | Cost&sales price | Cost price: 15, 71- CHF( price: 47,13- CHFThis wine......

Words: 2853 - Pages: 12

Wine Describtion

...HB 490 Introduction to Wine Lesson 1: Wine and Health, Wine in History, Wine and Culture, and Serving Alcohol Safely In Vino Sanitas? Wine (and other alcohols) and Health The French Paradox 60 Minutes segment in 1991 Mounting epidemiological evidence that moderate consumption of alcohol is associated with Reduced risk of death  Particularly by coronary disease  Red Wine was apparently most beneficial The “J” shaped curve 1 Societal Attitudes  The French Paradox report came in the midst of a resurgent prohibitionist sentiment  This sentiment has not disappeared, but is somewhat less prevalent or obvious today Societal Attitudes  To drink or Not to drink?  Some believe the healthiest choice is NOT to consume alcohol, while others tout the purported health benefits of alcohol consumption  Others, yet, acknowledge the apparent health benefits of moderate alcohol consumption, but hesitate to discuss them as they fear this may lead some may become alcohol dependent to start consuming alcohol Societal Attitudes Much (dis)information on the issue of alcohol and health! You must consider the data critically Interpretations may vary Research is never fully conclusive Scientist not always “value free” Some agencies/authorities have “agendas” 2 Agenda?  Visit the websites of these organizations and see if you can establish if they have an agenda relative to wine......

Words: 4054 - Pages: 17

Wine Stuff

...grapes as these have little bargaining power apart from those supplying Merlot and Verdelho who have more clout due to some shortage of these varieties. Over-planting of red wine grapes has given wineries scope to obtain higher quality product at a competitive price. * One of the “core critical resources”: access to good grap fruit is key. Suppliers are sometimes switching quickly from one to another * Vintage could jeopardize for various reasons.  Bargaining power of buyers (customers) = VERY HIGH 5/5 New world | Old world | High | Low switching costDemand < OfferIncreasing power of wholesalers and retailers | The threat from buyers is high as securing distribution in a crowded market is difficult, especially when the distribution channels in major overseas markets are largely dominated by supermarket and major liquor chains. * No switching cost  * Numerous players, numerous wine  * At final customer level  * Change in consumer habits and needs:  * “Industry was becoming increasingly fashion-driven” Australian wine was becoming a “hot trend”  * At distribution channel:  * Increasing power of wine wholesalers and retailers (less fragmented, rationalization and consolidation).  * Looking for set of key partners to source large quantity of wines and worldwide. Threats of new entrants = LIMITED 2/5 New world | Old world | High | Low | Few regulationsLow changing costsStrict capital demands |......

Words: 488 - Pages: 2

Wines and Spirits

...WINES AND SPIRITS Assignment on: “Wines in different regions of the World” Wine is the fermented juice of grapes. There are three major types of wine : 1. Table wine (17-22%) 2. Sparkling wine (8-12% + CO2 ) and 3. Fortified wine (17-22%) France is the leading country from the top 10 producers of wine in the world. Subsequently there are: Italy, USA, Spain, Argentina, Germany, South Africa, Australia, Chile and Portugal. Grapes are agricultural products that require specific growing conditions. There are limitations on where vines can be grown. Some of these limitations are: the growing season, the number of days of sunlight, angle of the sun, average temperature, and rainfall. Soil is of primary concern, and adequate drainage is a requisite. The right amount of sun ripens the grapes properly to give them the sugar/acid balance that makes the difference between fair, good, and great wine. Each major wine-producing country has government-sponsored control agencies and laws that regulate all aspects of wine production and set certain minimum standards that must be observed. Some examples: * France : Appellation d’Origine Controlee (AOC) * Italy : Denominazione di Origine Controllata (DOC) * USA : Alcohol and Tobacco Tax and Trade Bureau * Germany : Ministry of Agriculture * Spain : Denominacion de Origen (DO) There are three major grapes from which white wine is produced: 1. Riesling 2. Sauvignon Blanc 3.......

Words: 1983 - Pages: 8


... Wine In the story Wine the author Hayashi Mariko subtly sketches a modern Japanese career woman as a developing round character who is constantly evaluating her relationships with men. While in Quebec for a business trip Ms. Sone is being taken on a tour along with others through different areas within Quebec. They are they taken to a very exclusive and important wine cellar of Canada. “Oh, wine. Just hearing the word makes me tense.” As the reader can tell wine must not be a very strong subject to Ms. Sone. “But wine is my weak area,” she says. Knowing very little of the subject she offers to buy a bottle to take back as a souvenir of the trip. Picking one of extremely lavish quality just to splurge on the occasion Ms. Sone picks one thinking it is costing her forty-five dollars in reality ending up to have a final cost of one hundred forty-five dollars. In complete shock of the price she decides it is of too much importance to drink in a regular occasion with regular people and decides to save it for something or someone special to share it with. The wine now became of some importance to Ms. Sone due to the price tag which came with it. Like those who she mocked she guarded the bottle as it were a real life baby While thinking of those to share it with she immediately crosses out her boyfriend Kunihiko because she thought he had no appreciation for it. After saying “ Lets drink that expensive wine together to celebrate your......

Words: 545 - Pages: 3


...the majority of your wine purchases fall? (per 750ml bottle) a. less than $10 b. between $10 and $20 c. between $20 and $30 d. greater than $30 NOTES: 5. The majority of the time you consume wine with: a. by itself b. with tobacco products c. with finger foods (cheese, crackers, chocolate, fruits etc.) d. with large meal (lunch, dinner) e. other NOTES: 6. Where do you usually drink wine? a. home b. restaurant c. bar/lounge d. club e. other NOTES: 7. When heading into a wine store you already know which: a. brand and type you want b. type and region you want c. region you want (Bordeaux, Napa Valley, Chile etc.) d. type you want (Merlot, Cabernet Sauvignon, Pinot Noire etc.) e. look to see what catches your attention f. ask a store clerk for suggestions NOTES: If your answer is E, please describe what catches your attention, is it the label, is it a sale, maybe the position in the store? 8. Do you have a favorite type of red wine? a. Merlot b. Bordeaux blend c. Pinot Noir d. Cabernet Sauvignon e. Syrah f. Zinfandel g. Malbec h. Sangiovese i. Cabernet Franc j. Chianti k. Other ________________ NOTES: When would you normally consume champagne? Anytime During a regular meal Special occasions Where do you normally purchase champagne? Grocery store/supermarket Liquor store Specialty wine shop In your opinion, is there a difference between sparkling wine and champagne? ......

Words: 415 - Pages: 2

Allocacoc (1) | The Judges Do Battle, Pt. 2 | 6 Pregnancy Test Ultra Early 10mIU Home Urine Kits SHIPPED DAILY! One Step®