Wal-Mart’s Marketing in a Nutshell

In: Business and Management

Submitted By reevesj5476
Words 920
Pages 4
This paper attempts to focus on a few basic but key marketing terms and successful strategies utilized by Wal-Mart in today’s market. Trying to serve all customers can mean serving none of them well. Wal-Mart, the world’s largest company, has annual revenues greater than the GDP of all but the world’s 21 largest countries. Wal-Mart plans to more than double the number of its Neighborhood Market grocery stores in the United States by fiscal 2016, putting more pressure on traditional brand name grocers. The stores, which are smaller than traditional supercenters and focus on groceries, have become more profitable as Wal-Mart adds more of them. Sales at existing Neighborhood Market stores have grown at a rate of more than 5 percent, or double the rate of the overall Wal-Mart U.S. chain.

E-Commerce Growth
Online spending is growing, but maybe it has an upper limit. Maybe online shopping cannot duplicate the in-store experience. Wal-Mart realizes that it cannot put all of its marbles in one bag in regards to online or brick-and-mortar shopping venues. On Cyber Monday 2012, internet sales skyrocketed by more than 30 percent and the United States online division of Wal-Mart experienced its best sales day ever. Online transactions completed via Wal-Mart’s mobile applications rose to 280 percent above last year’s figures. Same-day delivery combines the convenience of online ordering and home delivery with something approximating the instant gratification of going to the store. Wohlsen (2012)

Wohlsen (2012) explains that this makes sense especially for Wal-Mart, which has actively worked to blur the online/offline distinction. Online shoppers can pick up their Walmart.com orders at the store. They can go to the store and pay for their online order with cash. Increasingly, Wal-Mart is using its 4,000 U.S. stores as de facto warehouses from which they…...

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