The Jaguar Analysis

In: English and Literature

Submitted By mileymaya0
Words 960
Pages 4
The Jaguar by Ted Hughes

Ted Hughes, a modern English poet, wrote various poems especially about animal’s imageries. One of his poems is “The Jaguar” which was inspired by a trip to the zoo. In this poem Ted Hughes describes the animals in the zoo and their different behaviour and attitudes to entrapment in their cages. He gives a series of vivid imageries in nearly every line and this makes it easy for us the readers to picture the scene.
The poem opens with a simple depressing and straight forward description of the apes “yawning” and adoring their fleas. By using long voweled words such as ‘yawn’ and ‘adore’ the poet manages to create a slow rhythm that creates two powerful images which suggest that the apes have nothing urgent to do, and so feel sleepy and tired due to the heat of the “sun”. I think that this line shows the monotonous and lazy behaviour of everyday life in the zoo. In the next cage the parrots are shrieking as they walk on heat. The poet compares the noisy and colourful birds to cheap prostitutes trying to attract clients. The lion and the tiger having been deprived of their habitat cannot do anything and are bored stiff. In the second stanza we have the metaphor of the boa-constrictor, which is coiled and motionless as if it were in this position for ages and has turned into a living fossil. In the second verse of the second stanza there is the repetition of the word “cage.”The poet uses repetition to emphasize on the monotonous appearance of the cage, which holds very little activity as all animals are confined and immobile. Stanzas one and two show that the entrapped animals cannot do much more than lazy about. In the wild they are active noble and dangerous but now they cannot express their instinct. I Instead they are obliged to lie about in a kind of stupor as if they were painted on a nursery wall.
The volta used in the third…...

Similar Documents

Case Study Jaguar or Bluebird

...Case 4 Jaguar or Bluebird? Mark Chan’s Decision to Stay Overseas or Return Home after His Expatriate Assignment (A) Case 5 From Jaguar to Bluebird – Mark Chan Returns Home after His Expatriate Assignment (B) Teaching Note This teaching note was prepared by Günter K. Stahl, Assistant Professor of Asian Business and Comparative Management at INSEAD and Chei Hwee Chua, Doctoral Student at the Moore School of Business, University of South Carolina. It is intended to aid instructors in the classroom use of the case Mark Chan’s Decision to Stay Overseas or Return Home after His Expatriate Assignment (A and B). Financial support for the project "Expatriate Careers" (INSEAD research grant # 2010-502 R) is gratefully acknowledged. Copyright © 2004 INSEAD, Singapore. N.B. PLEASE NOTE THAT DETAILS OF ORDERING INSEAD CASES ARE FOUND ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. Case Summary Mark Chan’s five-year international assignment in a senior management position at corporate headquarters in London is coming to an end. With a generous expatriate compensation and benefits package, a large house with a big garden in the countryside, and two fancy cars, Mark and his family are living a life in England that they can only dream of in their home country, Singapore. Having performed well in his job at corporate headquarters, Mark is offered a promotion opportunity – a very attractive three-year international assignment at his company’s subsidiary in the......

Words: 4270 - Pages: 18


...A Strategic Analysis of the Jaguar X-Type April 30, 2003 Mark Ganaway Cindy Sammy Christopher Smith Executive Summary Jaguar has entered the low-price luxury segment with its new X-Type vehicle. Jaguar’s strategy is twofold: 1) Jaguar hopes to capture its traditional customers at a younger age (up to 20 years younger) and engender life-long loyalty to its brand. 2) Jaguar hopes to increase revenues and margins through an aggressive growth strategy. Jaguar has run into a few problems with its strategy including poor reviews for quality of the new X-type, production that far exceeded demand, and aggressive pricing that may adversely affect the brand image. However, the core strategy is sound, and we would like to recommend the following: • Maintain autonomy of Jaguar unit to ensure differentiation. • Continue to offer high value to price features while improving production problems to attract customers and leave a luxurious impression. • Pursue growth in line with demand to limit discounting and sales based on price. If these measures are enacted, Jaguar will be successful in increasing sales volume, attracting new, younger customers and maintaining its brand image. Introduction Towards the end of World War II, Sir William Lyons began building the first Jaguars. Since that time, the distinctively British automobile has been synonymous with style, elegance, and impressive performance engineering. In 1989, Jaguar was brought under the Ford Motor Company umbrella, and......

Words: 3559 - Pages: 15

Jaguar Runway

...Dijon Miller Classification Essay 11MW 25 March 2013 The Jaguar Runway Every morning many students get out of bed asking the same question: “What am I gonna wear today?” First impressions mean everything in the world today and it makes finding the answer to this question is somewhat difficult. The campus is full of fully-dressed students that can be divided into three styles; the over-dresser, the casual dresser, and the anti-dresser. All of these styles can tell a lot about the type of students here at Southern University of Baton Rouge. The most noticeable of the three is the over-dresser and of course that is the way it is expected to be. They are the ones recognized right away; rocking the latest fashion that looks as though they came straight from the runway. The “designer” girls wear silk blouses, Calvin Klein jeans, and spiked, high-heeled shoes or boots. The guys wear Ralph Lauren shirts, jeans with a designer logo, and strands of gold showing at the neck of their shirt. Their choices of shoes lean toward the brand new Air Jordan’s or Nike Air Max. With the over-dresser it’s always about looking their best at any given moment; no matter if it is “Pretty Wednesday” or not. On Pretty Wednesday, everyone usually wears their business attire. I wouldn’t be surprised to see a guy in the cafeteria sporting a Giorgio Armani suit. People in this category like to have all eyes on them, and while that’s not necessarily a bad thing, we must be aware of those who let......

Words: 680 - Pages: 3

Teradyne Corporation: the Jaguar Project

...Teradyne Corporation: The Jaguar Project Project Management Case Analysis PRESENTED TO Dr. Rupesh Kumar Pati Submitted BY Sudha T (EEPOM-05-029) Suman KR (EEPOM-05-032) Mithun Mukundan (EEPOM-05-010) Manickavasagam Ramasamy(EEPOM-05-008) Yeshaswini Rajendra (EPGP-03-193) About Teradyne Corporation • Teradyne was founded by Alex d’Arbeloff and Nick DeWolf, who were classmates at the Massachusetts Institute of Technology (MIT) in the late 1940s. • Teradyne was the world's largest supplier of equipment for testing semiconductors • Teradyne is a 45 year old corporation • Sales of $1.8 billion in 2004 with over 6000 employees • Teradyne corporation has following major units: – – – – Semi-Conductor Test (64% revenue) Assembly Test Broadband Test Connection Systems and Diagnostic Solutions About Jaguar Project •In 2001, the company started planning of Jaguar, a completely new tester platform intended to create a new system architecture that would form the basis of one of Teradyne’s major product lines for the next decade. • The project was envisioned as a culmination of sorts in Teradyne’s 8 year effort to improve product development process •In 2001 O’ Brien, a 25 year veteran of Teradyne’s engineering organization is appointed as project leader •Company decided to abolish the markets-segment-focused platform into a single platform engineering group •Teradyne senior management made a pivotal strategic decision to embrace a flexible platform strategy • Main......

Words: 1130 - Pages: 5

Jaguar Project

...ASSIGNMENT 1 Case Analysis # 1 Teradyne Corporation: The Jaguar Project Stephen Byrne 10/13/2013 Prepared for Clifford White, MSTM 6034 – Project Management Brief Overview of the Situation: Teradyne Corporation is the world’s largest supplier of equipment used in semiconductor testing with 2004 net sales reaching 1.79 billion dollars (Gino & Piaano, 2006). As the semiconductor market has changed during the 1990’s through to the early 2000’s, the specific requirements for this type of test equipment has changed. The market is looking for test equipment to be able to perform multi-type device testing. Teradyne’s competitors had started developing this equipment as a response to these demands. In 2001, Teradyne management decided to respond in kind with the launch of a project named Jaguar which was headed by Jack O’Brien. The goal of Jaguar was to develop a new flexible test platform that could adapt to different customer demands. In an attempt to bring control and metrics to this project, Mr. O’Brien decided to introduce a mix of project management tools to Jaguar. O’Brien used a work breakdown structure to define the project scope, three point estimation in an attempt to forecast realistic schedule dates, critical path analysis to identify potential bottlenecks, and earned value analysis to provide project metrics. Since this project had both hardware and software elements, there were varying degrees of success in the management of the overall project.......

Words: 2155 - Pages: 9

Jaguar Case Study

...The British car manufacturer, Jaguar plc, has experienced a turnaround in profitability over the past four years. As a result of this recent success, the British Government has decided to return the company to the private sector through a public offering of the stock. Through an analysis of Jaguar’s profits over the past four years, it is apparent that the majority of their success can be attributed to the appreciation of the US Dollar. Like any multinational company, Jaguar plc, is exposed to exchange rate risk, and thus it is necessary to acknowledge this risk and appropriately hedge against it. Taking this into account, Jaguar must make strategic and calculated decisions to ensure that the company becomes more resilient to interest rate swings through growing it profits organically. Jaguar needs to mitigate its risk by implementing the proper hedge. We determined that a 50% forward hedge would be appropriate given the exchange rate in place. By using the historical data given, we were able to make forecast predictions for an income statement over a stretch of three years. The rolling hedge will provide a three-year time frame that will allot Jaguar sufficient time to implement its new company wide initiatives that are aimed at driving down costs. The first initiative is the implementation of lean techniques. This initiative will focus on increasing productivity through the identification and elimination of waste. Specifically, by decreasing the amount of inventory......

Words: 552 - Pages: 3

Teradyne Corporation: the Jaguar Project.

...were launched  Jaguar was initiated in 2001 as an effort to improve Teradyne’s product development process and was aimed to create a highly flexible tester platform that could be adaptable to the needs of different devices. The Jaguar project was set to create an entirely new semiconductor test-system platform and resulted in the Ultra Flex system which was critical to the success of Teradyne’s new competitive strategy. Although, most of the aspects of the Jaguar project went well, software, a major component of the program, ran behind schedule and total development costs came in at 35% higher than was initially budgeted. In the past, critical decisions in product sizing were not based around what you do, but around what you don’t do, however, with Jaguar, the opposite approach was taken because they wanted to make sure they would hit the market window. PROBLEM The problem is that Teradyne needs to decide which, if any, of the project management tools used during the Jaguar should be utilized in future projects.  These management tools are used in the planning, process monitoring, and benchmarking of achievements in the Jaguar Project and they should be used to plan, prioritize and evaluate future projects.  The use of these tools received mixed reviews.  Although, it is clear that these management tools work since the hardware division was able to complete all of their objectives in record time with almost no deviation from the plan that was set for the Jaguar project.......

Words: 1352 - Pages: 6

Jaguar Commercial Analysis

...101 Dana Weidman April 6th, 2014 Media/Commercial Analysis Marketing is defined as the activities of a company associated with buying and selling a product or service, which includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. One of the most mainstream tactics to market a product to a potential target market is by using TV commercials. The elements of TV commercials, including audio and visual aspects, as well as lighting, camera angles and movement, and music subliminally send messages to a potential customer to capture their attention and appeal to their wants or needs, in the pursuit of selling a product. In 2014, British automaker Jaguar announced a new campaign to counter the heavy favorites in the luxury auto world, Audi, BMW, and Mercedes-Benz. One of their most recent TV commercials, marketing their XF sedan, demonstrates this very effectively. The commercial starts off with a bright white Jaguar XFR, their top of the line XF, driving through a dimmly lit parking garage, while the narrator, with a deep British accent, stating that "Many don't know that Jaguar is one of the fastest growing luxury automakers." The XFR stops in a parking spot, and then the camera reveals the Jaguar facing 3 dark greycars up against the garage wall.......

Words: 983 - Pages: 4

Jaguar 1984

...Executive Summary: Jaguar PLC, 1984 This case explores the operating exposure of Jaguar PLC in 1984, just as the government is about to relinquish control and take the company public via an IPO. The primary concern of the CFO is that Jaguar sells over 50% of its cars in the US, while its production costs and factories are U.K.-based. This currency mismatch creates operating exposure for the firm that needs to be hedged. While the current trend in the USD has been higher, the markets are expecting a pullback in the currency. With labor accounting for a significant portion of the cost base for luxury car industry, it is unlikely that the expense will decline in the near future. Again this creates a potential liability in the matching pf the cash inflows and outflows. Given Jaguar's primary competitors have operating expenses in DEM, the CFO should also be concerned with the competitive advantages that are associated with favorable exchanges rate when compared to the competition. Thus, there also exists the issue of the GBP/DEM exchange rate. The overarching themes and underlying issues that must be addressed in order to address Jaguar's currency exposure are: •Valuation of the risks associated with firms with multiple currency exposure •Risks associated with revenue streams and expenses in different currencies •Valuation and assessment of highly competitive niche luxury car markets •Supply chain effectiveness and labor trends in the automotive industry •Strategic......

Words: 1884 - Pages: 8

Teradyne Corporation: the Jaguar Project

...Teradyne Corporation: The Jaguar Project As Jack O’Brien, project lead of Teradyne’s Jaguar project, sat in traffic on his way to work he pondered his team’s efforts over the past eight years. Teradyne, a manufacturer of semiconductor test machines, had long been awaiting the arrival of their new full-range testing equipment. The project marked a number of firsts for Teradyne including up-front project planning, formalized tools for project tracking, and a structured development process. Despite the learning curve all new methodologies impose, O’Brien’s project had become a success in the hardware department, yet the software group struggled through much of the implementation, and was still working on deliverables. Had the new tools and techniques hindered the development processes? This paper will analyze Teradyne’s traditional project execution strategies in contrast to those of the Jaguar project, will describe how the new project management tools made an impact on the project, and present the lessons learned throughout the experience. Company History Teradyne, a 45 year veteran of the semiconductor industry, specializes in testing equipment for transistors and other electrical components. The company was founded in 1960 by two MIT graduates with a vision to bring a line of reliable, fast testing equipment to the industry. As the complexity and volume of components manufactured by their customers increased, so did Teradyne’s investment in research and development.......

Words: 2565 - Pages: 11

Teradyne Jaguar Project

...9-606-042 REV: MAY 3, 2006 FRANCESCA GINO GARY PISANO Teradyne Corporation: The Jaguar Project Jack O’Brien looked at the clock in his car; it was 7:38 a.m. and he knew he would need some luck to get to his 8:00 a.m. meeting at Teradyne’s Harrison Avenue headquarters on time. Traffic on Boston’s Central artery choked amidst the lingering construction from the interminable “Big Dig.” O’Brien was looking forward to today’s meeting with Teradyne senior executives to reflect on the lessons learned from the Jaguar project, which O’Brien had led for more than three years. The project had been one of the most important efforts in Teradyne’s 45-year-history. It had set out to create an entirely new semiconductor test-system platform. The resulting Ultra Flex system, designed to be flexible enough to allow customers to test a full range of semiconductor devices, was critical to the success of Teradyne’s new competitive strategy. The Jaguar project had marked a culmination of sorts in Teradyne’s eight-year effort to improve its product development process. The Jaguar team had used a number of project management practices, including intensive up-front project planning, formalized tools for tracking project progress, and a more structured development process. Most aspects of the Jaguar project went exceedingly well. All of the major hardware, for instance, had been developed in record time, and with minimal deviation from the plan. The product had met the vast majority of its......

Words: 10501 - Pages: 43


...------------------------------------------------- annual operational marketing plan for jaguar Word count: 2593 DATE: 9 NOVEMBER, 2015 ------------------------------------------------- annual operational marketing plan for jaguar Table of Contents 1. Introduction 2 2. Marketing Objectives and Strategies 3 3. Marketing Mix A. Product 4 B. Price 7 C. Place 9 D. Promotion 11 4. Conclusion 13 5. References 14 1. Introduction Jaguar Land Rover......

Words: 3188 - Pages: 13

China Jaguar

...super-luxury car while only 78 per 1000 did in US[2]. As the figure represents, there is a greater propensity to spend money on premium cars in China. A premium car represents a milestone in a (mostly young and typically from real estate, finance and mining and export businesses) Chinese’s life and uplifts his social standing. The market is expected to further grow disproportionately with the rise of Chinese elite. For reference, it is expected that 3.5 million people in China will have the financial means to buy a premium car by 2015 up from 1.8 million today. Furthermore, the global exposure and education has also contributed to a greater awareness of premium cars and differentiation from mass segment. There is thus a tremendous scope for Jaguar Land Rover to further exploit this opportunity.   Not unexpectedly, the segment is dominated by global brands. Brand value, technical competence and price insensitivity of buyer seem to be the major reasons for absence of any home-grown competitors. Audi, BMW and Mercedes-Benz accounted for roughly 76 per cent[3] of premium car sales in 2009. They grew by 30 per cent on an average in 2010. Ferrari, Aston Martin, Rolls-Royce, Lamborghini and Porsche are other players present in the luxury and super luxury segments. Weakening sales in traditional markets (developed) and insatiable appetite of Chinese consumers continues to attract more brands in the country.   The top three players compete intensely amidst themselves to increase......

Words: 2823 - Pages: 12

Jaguar & Land Rover Marketing Essay

...International Marketing: Jaguar Cars MAM7A1.1 International Marketing Word count: 3381 Members of the Group: Brunissandre Baitzouroff- 1568714 Jacopo Bonaldi -1568179 Morgan Kimbel - 1541226 Divya Punjabi - 1567142 Date submitted: 3 December 2015 Table of Contents 1. Executive Summary ..…………………………………………………………...3 2. Introduction ……….…………………………………………………………….4 a. Overview of Automotive Industry in the UK b. Overview of Jaguar Cars 3. Situation Analysis…………………………………………....…………………..5 4. Branding Strategy and Management…………………………………………….6 5. Communication of the Jaguar Brand in the Market……………………………..9 c. Global Marketing Campaign d. Social Media Marketing e. Corporate Social Responsibility f. Same Essence, Different Market g. “The Art of Performance” 6. Conclusion………………………………………………………………………15 7. References……………………………………………………………………… 16 1. Executive summary This report aims to analyze the branding activities of Jaguar Cars and how the company is run with the help of its main global marketing activities. The report discusses and analyses the external business environment of the company using situational analytical tools such as the PEST analysis and Porter’s five forces. To better understand the branding of Jaguar Cars, the ‘Brand Onion’ tool has been used to analyze the company’s marketing mix. The report also compares and contrasts the way in which the brand image has been...

Words: 4233 - Pages: 17

Jaguar or Bluebird Case Study

...Jaguar or Bluebird Case Study International Human Resource Management Jaguar or Bluebird Case Study Mark Chan had spent the past six years working overseas and as a bachelor he had enjoyed the opportunity to travel and was very comfortable living and working overseas. As with most young men he got married and felt that it was time to go back home to Singapore and start a family. Mark’s past international experience helped him to get the job at Energem, a diversified, global company with market-leading positions in a number of industries. Headquartered in the UK, Energem employs over 60,000 people worldwide. His research had revealed to him the company valued international experience. After just one year Mark was offered a job change and a promotion that offered many opportunities for him to shine. By the end of his third year at Energem Mark was offered a three-year international assignment opportunity at the corporate headquarters in London. The job was another promotion and he would now be part of the company’s senior management. This was a great opportunity and with the expatriate benefits package Mark’s wife Linda would not have to work and could stay at home with their two children who were still very young. She could always go back to work as a private banker when they returned to Singapore. This assignment would be a big stepping stone for Mark’s career when he returned. Mark had very little trouble settling into his new position, his past......

Words: 1076 - Pages: 5

3M DUAL LOCK Sticky TAPE Pads ~ CLEAR or BLACK ~ Low Profile, Strong, Heavy Duty | Will & GraceS10E7 - Episode 7 | Ein Herz fr Tiere (0)