Television Advertising

In: Film and Music

Submitted By j9thek982
Words 871
Pages 4
In the age where media inhabits numerous conduits for the production of culture it is difficult to imagine culture without its mediated form, from television and comic books to fashion and postcards, culture is derived through a range of diverse vehicles. We experience our cultural life through media in various ways.
Modern society is founded on universal law, enlightenment of reason and science is solution to social problems, utopia is possible (except the poor will always be poor); Western-centric humanism will save the world; mass consumption means mass employment and modern society contained in the grand narrative of history.
Progressive social transformation of the post-modern turn will take us on new adventures; resituating science, technology, society & capitalism into a multi-perspective and multi-disciplinary framework. One attempt to account for the emergence of post-modern condition is the shift during the 20th century of the economic needs of capitalism from production to consumption. Reality is what we see fit by these various forms of seductive illusion.
The prefix ‘post’ clearly implies a break, a relation to a period that has happened before. In the case of post-modernism the previous period is undoubtedly ‘modernism’. Thus, postmodernism refers to a breakdown of the distinction between culture and society - emergence of a social order in which the importance and power of the mass media and popular culture means that they govern and shape all forms of social relationships. For Lyotard, a key post-modernism theorist, the post-modern condition is neither a periodizing concept nor does it refer to the institutional parameters of modernity and post-modernity. Rather it is:
“…the condition of knowledge in the most highly developed societies. I have decided to use the word post-modern to describe that condition… (it) designates the state of our culture…...

Similar Documents

Television

...Television  Despite the development of the Internet, television is still one of the most important sources of information. It plays such a significant role in people’s everyday lives that it’s almost impossible to imagine how we would live if there were no TV. One can argue that for many people television is no longer the main source they get the latest news from but it is practically impossible, however, to find a family that doesn’t have a television. We certainly don’t gather around the television any more as our parents used to every evening in the 70-90s to watch a new fabulous film or discuss the latest news.  There are a lot of advantages making television so popular. The main reason why so many people choose this means of getting information and entertainment is its simplicity and convenience. All you have to do is to press a button and sink comfortably into a chair.  The main problem of television is that little by little we become dependent on TV. It’s lucky that more and more people are beginning to go in for sports these days. Sports usually take us a great deal of time, so we become less dependent on TV.  Now let’s speak about different kinds of people working on television and qualities these people should have. It’s still quite difficult to appear on television without the following qualities: intelligence, talent, beauty, leadership qualities and energy. It’s far more interesting to listen to a football report full of energy than to “a peaceful story” a......

Words: 1131 - Pages: 5

Advertising

...understanding of the workings of the advertising agency and the level of impact of the advertisements on the targeted audiences. The advertising agency Media&TA’s client, D.S. Kulkarni Developers are the scope of this project. The impact of DSK ads in the minds of the audiences is studied here. Following are the results: • 58% of the people recall DSK advertisement. • 98% of the people are familiar with the slogan of the advertisement and the company. • 84% of the people like the DSK advertisement. • 58% of the people have seen the Television advertisement of the DSK group. • 32% of the people know the DSK group through the radio advertisements, making it the most popular and successful media. • 74% people like the DSK group advertisements run on the radio and Television. Research Design Findings [pic] • DSK has the most effective real-estate advertisement from the electronic media. 58% of the people recognise the brand immediately. • The slogan “Gharala gharpan denari mansa...” is very popular and 98% people recognised and recalled it as the DSK slogan. • 84% of the people like the slogan “Gharala gharpan denari mansa...”. • Majority of the people have seen the DSK advertisement on the television. • Majority of the people have liked the electronic media advertisements of the DSK Group very much. Suggestions [pic] Following are the Suggestions for the advertising agency Media&TA with......

Words: 676 - Pages: 3

Controvercial Television Advertising

...CONTROVERCIAL TELEVISION ADVERTISING Today’s advertising companies represent themselves and their product to society with the use of sex, drugs and alcohol potentially posing a thereat to innocent adolescent minds. All over the world people watch television for purposes of education, entertainment and to alleviate boredom. So as you can tell it’s a part of our daily lives. What’s to be done when during a break form your favorite TV show you see a commercial about a man who needs to use sexual enhancement drugs so that he has more confidence in himself or a women’s exposed breasts during half time at a foot ball game on national television. Controversial Television Advertising Everywhere we go today we see some type of advertising, it could be in the supermarket, on a billboard, on the side of a bus, in the TV, and even on the radio. Most of this advertising are targeting children and teenagers and currently most of this advertisement are very controversial. Every day, we are bombarded with images within popular culture- advertising, in the television and these images try to sell us something--whether it is clothes, cars, or happiness. Television and other media represent one of the most important and under recognized influences on children and adolescents' health and behavior in the today. Their impact should be eliciting serious concern, not just from parents and educators but from physicians, public health advocates, and politicians as well . Viewer Discretion......

Words: 508 - Pages: 3

Television Advertising

...Television advertising Television advertisement takes an important part of everyday human's life. Everyday millions of people in America and the world watches Television and advertisements. Television advertisements are very common these days. They appear in public where a lot of people can hear and watch. For example, commercials tend to appear on the radio, foot ball game where a lot of people are watching, and in on television. Advertisement is seen many times especially on television. Television is the most efficient way for business industries to use to take advantage of showing advertisement Television advertising is often bypassed by small and mid-sized businesses in favor of print, radio, and even Internet. They often view TV as too expensive and may believe that only large national companies can advertise on it. While that may have been true a generation ago, the advent of cable television and the explosion in the number of stations and programming has made TV an advertising medium that is effective for even local businesses -- a medium that businesses of virtually any size can afford. For certain types of small or mid-sized businesses, television may be a better advertising medium than any other. "Television is an attractive use of an advertising budget since it maximizes the reach of a commercial message and provides the opportunity for potential customers to visually understand about the service or product. Importance of TV advertising Television has the......

Words: 5641 - Pages: 23

Television

...How Does Reality Television Affect The Minds of Young Children? ENG 122 English Composition II Larissa Purvis April 7, 2013 How Does Reality Television Affect The Minds of Young Children? Reality television affects the minds of all who watch it, but has a big effect on children because it inhibits social interaction and it is not always intellectually stimulating. In my research paper, I will explain the lack of activities reality television has on young children, and how reality television causes too much drama. I also will explain how reality television affects the minds of young children. “All children in industrialized parts of the world are exposed to television from birth onward, and they begin paying attention to it quite early. When they are between 2 and 5 years old, they form some basic conceptions about the representational nature of the television medium and begin to understand how the content shown on television is related to events in the real world.” (Wright, Huston, Reitz, & Piemyat 1994) “On average, children watch at least four hours of television a day. By the time they graduate from High School they will have spent more time in front of the television than they have in a classroom. If television is used right it can have an educational value, but too much television portraying improper values can harm children.” (American Academy of Child & Adolescent Psychiatry, 2001) Watching reality television is like being addictive to drugs. Once a......

Words: 945 - Pages: 4

Advertising

...Understanding and Practical Application of Advertising and Promotion in Business By Sofia Lyondova "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p. 7) INTRODUCTION Information Technology (IT) has become a vital and integral part of every business plan and is changing every aspect of how people live their lives. IT is a driving factor in the process of globalization. Technology is now the forefront of the modern world creating new jobs, innovations, and networking sites to allow individuals to connect globally. It’s much easier to communicate with others than it was just decade ago. This has improved our lives in many ways by allowing us to become more interconnected and knowledgeable about the world. In nearly every corner of the world, we cannot walk down the street without seeing someone talking, texting, or surfing the Internet on their cell phones, laptops or tablet Pc’s. Ten years ago, the only way for people to communicate with each other was meeting face to face or writing letters. However, people living or working in different countries might be unable to meet each other. It cost more money for travelling and sending letters if people lived too far from others. Now days, we are happy with the advance of new technologies such as email, cellular phones, television, etc. Technology has indeed......

Words: 1914 - Pages: 8

Television

...I did this to make an account Television is a telecommunication medium that is used for transmitting and receiving moving images and sound. Television can transmit images that are monochrome, in color, or in three dimensions. The word television comes . Television may also refer specifically to a television set, television program, or television transmission. First commercially available in very crude form on an experimental basis in the late 1920s, then popularized in greatly improved form shortly after World War II, the television set has become commonplace in homes, businesses, and institutions, particularly as a vehicle for entertainment, advertising, and news. During the 1950s, television became the primary medium for molding public opinion. The replacement of bulky, high-voltage cathode ray tube screen displays with compact, energy-efficient, flat-panel alternatives such as LCDs, plasma displays, and OLED displays was a major hardware revolution that began penetrating the consumer computer monitor market in the late 1990s and soon spread to TV sets. In 2013, 87% of televisions sold had color LCD screens. The most common usage of television is for broadcast television, which is modeled on the radio broadcasting systems developed in the 1920s. Broadcast television uses high-powered radio-frequency transmitters to broadcast the television signal to individual television receivers. The broadcast television system is typically disseminated via radio transmissions on......

Words: 4480 - Pages: 18

Advertising

...Advertising Executive Summary Islam is one of the most widely practiced religions in the world and can be found in many different regions throughout the globe. With such a large, widespread following these populations cannot be avoided by marketers. Firms selling product globally, especially in Muslim-majority countries, need to be aware of the norms and regulations in these nations and adapt their advertisements accordingly. This can pose a real challenge, even for large multinationals, as we will see throughout the remainder of the report. Additionally, regulations found in one Islamic nation can vary greatly in comparison to the advertising styles in another. Each country is different and although many nations are Muslim-majority, such as Saudi Arabia, Iran, and Indonesia, they all have varying practices and rules and cannot be treated as one in regards to advertising. A firm must tailor their marketing style to each individual nation while respecting and acknowledging their religious practices. As far as recommendations for marketers, they will need to be tailored to each country individually, but in general it is important to embrace the Islamic religion and integrate the brand into Muslims’ everyday life while taking care to respect their beliefs and practices. Islamic nations are said to be “the next frontier” of advertising, so it is essential that large firms and their agencies take note of these norms and regulations and use research and knowledge to......

Words: 1842 - Pages: 8

Advertising

...Advertising is the act or practice of calling public attention to one’s product, service and need, especially by paid announcements which as of products for sale, in newspaper and internet or on television as well as radio. (Dictionary.com, n.d.) Advertising can be disseminated through many methods. An obvious reason for advertising is simply informing people of the existence of products. Consumers might be interested in buying. No one will buy something that they do not know exists. When more people know about a product, more of it will be sold (Berkers, 2014). Today, a company or business when they are doing advertisements will research the target for their product or goods. Next, the company will decide how to manage their advertising. One of the best ways does this in twenty-first century to try to establish viral marketing. Viral marketing, which is also called viral advertising, is an easier way to tell consumers about a company’s product. This means a marketing strategy that focuses on spreading information and opinions about a product or service from person to person, specifically by using unconventional means such as the Internet or e-mail. (Dictionary.com, n.d.) For example, advertising information posted on Facebook, if anyone accepts this information then puts like or share it, his or her friends may receive the message and do the same thing. Next if this trend is continuing, the information may reach the result of going viral. This project aims to research how......

Words: 309 - Pages: 2

Television

...Television Critique In the ‘Beyond the Tank’ episode, the producers of the network TV show have made an effort and choice to avoid financial risk by choosing to repeat the same format in order to save their jobs and make a profit. Before Beyond the Tank, there was a show called Shark Tank, however it was cancelled so ABC introduced Beyond the Tank- a companion series to follow up with several companies after some deals that were made and to see what has happened afterwards (Coda, 2015). This shows that network TV “stick to tried-and-true formulas and to producers with a track record of success” (Gail Dines, 2011). Furthermore, Richard Butsch has examined production decisions about class content of program. Producers of the network TV show have crafted the people of the middle class to achieve the American Dream. In the beginning of the episode, the CEO of Chord Buddy named Travis introduced a guitar system that allows people to learn, and play music. The TV show also introduced Travis’ personal life where he said to struggled and worked in real estate, opened up his own office with 25 agents but unfortunately lost his business. This shows that the producer is introducing the middle class personal life by indicating Travis’ struggle, strive, and work ethic to obtain the American Dream he hopes to accomplish in the end. Bustch mentioned that “the choice of occupation was incidental to the situation or other aspect of the program idea; thus, it was embedded in the creator's......

Words: 1186 - Pages: 5

Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity

...Title Fast-Food Restaurant Advertising on Television and Its Influence on Childhood Obesity Author Shin-Yi Chou, Lehigh University and National Bureau of Economic Research Inas Rashad, Georgia State University Michael Grossman, City University of New York Graduate Center and National Bureau of Economic Research Introduction Childhood obesity around the world, and particularly in the United States, is an escalating problem that has received much attention of late. In less than thirty years, the prevalence of overweight children and adolescents in America has more than doubled. In the 1963-1970 period, 4 percent of children aged 6 to 11 years and 5 percent of adolescents aged 12 to 19 were defined as being overweight. The percentage of children who are overweight has more than tripled by 1999, reaching 13 percent. For adolescents, the incidence of overweight has nearly tripled in the same period, reaching 14 percent (Centers for Disease Control 2001). Finding the causes of this dramatic increase in obesity among children and adolescents is an important input in designing prevention policies. On the simplest level, weight gain is caused by more energy intake than energy expenditure over a long period of time. The problem of energy imbalance is not purely due to genetics, since our genes have not changed substantially during the past two decades. Researchers have tended to focus on environmental factors such as the availability of highly palatable and calorie-dense fast...

Words: 1219 - Pages: 5

Advertising

...online google dictionary, Advertising is a form, either written or orally, that attempts to sell something whether it is a product or particular view. Advertising takes in the form of pamphlets, radio, television, internet and much more. A common misunderstanding is that advertising differs from marketing, a business practice unto itself. There is a wide variety of ways in which an advertisement may reach the public, but not all are suitable for every advertisement. Advertising is used to make the consumers aware of the goods and services that producers and trader share to offer. There are many media through which advertising may take place. Each of which has a varying degree of effectiveness and costs. There are three main groups of advertising: Informative advertising Persuasive advertising Sponsorship advertising The aims of this study is to increase the usage of a certain product, attract more customers and to indicate the introduction of new products or replacement of the old products. To assist me in carrying out this aim, I will also focus on several sub topics that will be further discussed. They are as follows: Advertising Media Types of advertising Roles and Functions of advertising In order to complete this coursework, I intend to read books, have interviews, research and sending out questionnaires to different business proprietors and business company that use advertising. ADVERTISING MEDIA As defined......

Words: 2046 - Pages: 9

The Value of Television Advertising in the World of Digitalization.

...value of television advertising in the world of digitalization. Executive summary: Many marketers wonder about allocating marketing budgets to get the greatest return on advertising investment. This paper answers the question, if the investment in online advertising causes a decrease in popularity of TV advertising. It presents researches done to both online and TV advertising. The statistics speak strongly about the development of online advertising but there are also researches that show the positive impact of online world on the growth of TV channels. The big advantage of internet advertising is the possiblity of direct interaction with user. On the other side, television has a much greater impact on their publicity when it comes to brand advertising. The increase in online investments in fact did not cause a decrease in TV advertising investment and television is actually benefiting of the development of the digital world. Table of content: 1. Introduction………………………………………………………………….. 4 2. Less television in the era of digitalization…………………………………… 4 3. Innovation allows television thrive………………………………………….. 4 4. Power of online……………………………………………………………… 5 5.1. Modern word of mouth marketing……………………………………… 5 5.2. Shift of marketing spend from TV to online……………………………. 6 5. TV still on its leading position in advertising……………………………….. 6 6. Conclusion…………………………………………………………………… 8 1. Introduction Television is the......

Words: 2358 - Pages: 10

Advertising

...The Impact of Advertising on Attitudes in Belize Introduction Advertising is a vital component in the economic development and progress in countries all around the globe but most of all it has become the mainstream and biggest promoting tool of any industry. According to William M. O’Barr (2000), “Advertising is a complex phenomenon — intimately tied to society, culture, history, and the economy — that defies any simple or single definition. Some aspects of it are universal, whereas others are culturally specific. It is personal salesmanship transformed into mediated communication. It sometimes provides new information, often cajoles, and always attempts to persuade. In addition to selling messages, it encodes cultural values and social ideals. And depending on your point of view, it is a positive or negative force in society and the economy.” (What Is Advertising?, 2000) As stated in O’Barr’s definition of advertising, it has the power to manipulate the economy, society, culture, and the political system. Globally, advertising serves the purpose of promoting products and services, and business. Modern inventions and creations are becoming popular through advertisements. In addition, the economy becomes stronger because advertising stimulates the demand for products and services. Therefore, consumers buy products and seek different kinds of services because they have seen it on television, in the newspapers, magazines, through the use of technology and even word of......

Words: 570 - Pages: 3

Advertising

...| ADVERTISING PLAN 2011 | MM575 – ADVERTISING MANAGEMENT | | | Ivory Miller | 12/11/2011 | | TABLE OF CONTENTS Executive Summary | Page 2 | Situation Analysis• Company Description• SWOT Analysis• Industry Analysis• Target Market Description • Marketing Mix• Competitive Analysis | Page 3Page 3Page 4Page 4Page 6Page 7Page 9 | Advertising Objectives• Communication goals• Purchasing behavior• Positioning | Page 10Page 10Page 11Page 12 | Advertising Strategy• Product Concept• Target Audience • Communications Media• Media Objectives• Media Plan• Communication Effectiveness• Advertising Message | Page 13Page 13Page 13Page 14Page 15Page 16Page 17Page 17 | Testing & Evaluations• Advertising Research• Effectiveness Measurement | Page 19Page 19Page 20 | Bibliography | Page 21 | EXECUTIVE SUMMARY The use of cellular or mobile phones has shown remarkable growth and evolution over the past few years. Consumers can make voice calls, send text messages, access their emails, the internet and can even insure their phones in the event that they are lost or damaged for a small fee per month. All bases seem to be covered correct? Let’s imagine a worst case scenario and say due to the current economy your company has to downsize which involves laying-off your whole department including you. You’re back at square one looking for a job to match your qualifications. About two years have passed and your unemployment benefits have run out. You’re barely......

Words: 4553 - Pages: 19

Telefoons | سقي ديكو والري | Conditioner