Starbucks and Diversity

In: Business and Management

Submitted By kitkat31573
Words 1285
Pages 6
Abstract
Starbucks Coffee Co. states it is their mission to inspire and nurture. They have a list of principles used as guides to focus their mission. The culture created by Starbucks embraces diversity within its organization and beyond as its associates engages with customers, suppliers, and the community. Howard Schultz, Starbuck’s CEO, plays a pivotal role in making decisions that impact the entire corporation. He prefers to be a hands-on manager. His main concern is ensuring all pertinent information is communicated to the associates so they are properly equipped to perform their jobs. Howard Schultz is passionate about his job. He understands Starbucks can only be successful if the right decisions are made to promote growth and knowledge. He understands sometimes one step back is necessary to take a giant leap forward. Through training provided to associates, the culture, mission, and values which Starbucks strives to achieve can be attained each day they are open serving cups of coffee to its customers in every neighborhood they touch.

Starbucks and Diversity On an average day, each Starbucks location serves approximately 500 customers. As it would happen, serving widely adored coffee is not their only mission. Neither the warm atmosphere nor the constant, friendly chattering of customers is the concentrated goal of Starbucks Coffee Co. The decision to embrace diversity, act with excellence, create exultant customers through a positive environment, look to the future and finally, brew flawless coffee is values and goals considered daily. Each is a tool by which Starbucks is fueled. The mission of Starbucks is to inspire as well as nurture the human spirit through serving coffee. Starbucks Coffee Co. has created a culture that embraces diversity. It is dedicated to providing a workplace for its associates without discrimination. Starbucks…...

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