Southwest Airlines Motivational Profile

In: Science

Submitted By tbush74
Words 3054
Pages 13
Southwest Airlines Motivational Profile
PSY 320

Southwest Airlines Motivational Profile
Southwest Airlines provides the motivation the company needs for its employees to succeed. For employees to take actions on desired goals he or she requires motivation. Therefore, it becomes necessary for companies to effectively motivate employees. With the proper motivation, employees can improve their knowledge within an organization as well as help the company become a success. Employees desire the need to accomplish personal and professional goals within a company and also the knowledge they gain from the experience; it is motivation that helps an individual accomplishes their goals. Southwest Airlines values their employees; they believe that the low turnover rate and high productivity levels are positive proof that they value their employees. This paper will provide a brief history, current motivation methods of Southwest Airlines, and explanations of the current motivational methods of Southwest Airlines and provide detail if the methods work or not for Southwest Airlines.
A Brief History of Southwest Airlines Founded in 1967 by Herb Kelleher and Rolling King, Southwest Airlines began as a small operation offering commercial flights beginning 1971 covering three Texas cities (Ashutosh & Mukuli, 2011). The airline has grown from a very small operation to a premier carrier of the largest number of passengers in the United States. High quality customer service and a corporate culture that caters to employee happiness directly resulted in the company’s overwhelming success and survival in a very competitive and recent volatile market. Southwest’s timeline of growth shows how the company expanded from small operation to an airline giant. Major Initiatives (2013) outlines the company’s growth…...

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