San Miguel Corporation

In: Business and Management

Submitted By hernanchito
Words 298
Pages 2
In the early 1980’s the San Miguel Corporation (SMC) and A. Soriano corporation (ANSCOR) group of companies, under the leadership of Andres Soriano, Jr. Addressed a long felt need for an effective formal planning system for the two companies. According to Soriano, the companies had developed their budgeting and long-range planning systems several years earlier but, despite the many advantages these gave them, they still were not satisfied with their ability to respond to the rapid changes in the environment around them. They, therefore, searched for a process that would enable them to upgrade their planning ability. SMC and the ANSCOR group, thus, sought professional advice from a team of experts on strategic planning. The team was headed by Dr. Peter Lorange, then professor at the Wharton school and consultant on strategic planning to the two companies. Soriano expressed this great satisfaction with the approach to strategic planning developed by Dr. Lorange and his team. In November 1982, Dr. Lorange addressed a joint dinner – meeting of SMC and the ANSCOR group and shared his insights on the implementation of strategic planning of the two companies. Following are excerpts from an article prepared by Lorange based on his address during the meeting as well on as the major issues raised during the lively open - forum discussion.

TO QUOTE SORIANO:
He endeavor has been quite formidable in terms of time and energy invested by our people during the critical first year of implementation and we definitely have further challenges ahead. However, I have no doubts that the efforts are very well worth it. I am gratified by the enthusiastic response of our managers who spent considerable hours learning and applying the new process. Let me underscore that this approach is definitely in line with my own management…...

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