Samsung Mobile

In: Computers and Technology

Submitted By M0nica
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National Focus

Can Samsung keep its edge in smartphones?
The South Korean player enjoys a clear lead over its Finnish rival in the smartphone sweepstakes currently but there are quite a few curveballs to come in the hyperactive mobile phone market before a clear winner can emerge.
Onkar Pandey

keeping the flag flying high B.D. Park, Managing Director, Samsung India, leads an established brand, which is the leader in the smartphone segment. But his real test will be to manage the brand in face of a resurgent Nokia, besides facing off competition from the likes of Sony


revenues of top mobile players
Samsung’s revenue rose more than Nokia’s rank 201112 119.25 78.91 19.78 14.60 13.27 9.23 7.90 7.80 7.50 6.70 201011 129.29 57.20 22.89 19.50 10.04 4.50 9.20 18.34 6.26 13.26 Change market (%) share (%) -8 38 -14 -25 32 105 -14 -57 20 -49 -5 38.2 25.3 6.3 4.7 4.3

Nokia Samsung Micromax BlackBerry Karbonn HTC Spice LG Huawei G’Five TOTAL

2.5 2.5 2.4 2.1 100

312.15 330.31

Source: CyberMedia Research (Revenue in Rs Billion)

ntil as recently as 2008, Nokia had an invincible lock on the mobile phone market in India. The Finnish giant was by far the strongest Richmond in the field, controlling a humongous 75% of the Indian mobile handset market by volume. But over the next couple of years, even as the handset market was going through a watershed technological change and churn, Nokia made the mistake of taking its eyes off the emerging market trends and has had to pay a heavy price for the lapse. By the time it realised its mistake, the South Korean major Samsung had already taken the market by storm, introducing a whole new dynamic to the Indian mobile phone market: smartphones, which have operating systems just like PCs (with Android being the most popular). The past two years have seen Samsung make hay and sunshine of the Indian…...

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Samsung Mobile

...electronics business, Samsung has been recognized globally as a industry leader in technology and now ranks as a top 10 global brand. It was first invented and made in 1977 at Seoul, Korea. History: At Samsung Electronics, we see every challenge as an opportunity and believe we are perfectly positioned as one of the world's recognized leaders in the digital technology industry.  Our commitment to being the world's best has won us the No.1 global market share for 13 of our products, including semiconductors, TFT-LCDs, monitors and CDMA mobile phones. Looking forward, we're making historic advances in research and development of our overall semiconductor line, including flash memory and non-memory, custom semiconductors, DRAM and SRAM, as well as producing best-in-class LCDs, mobile phones, digital appliances and more. 2013 * Launched Galaxy S4 in the global markets * Began mass producing the world's first 20 nanometer 4Gb ultra high-speed mobile DRAM 2012 * Took 9th place among global top 100 brands with a brand value of USD 32.9 billion * The LCD business was sent to Samsung Mobile Display 2011 * Began construction of the 7.5G LCD manufacturing plant in Suzhou, China * Signed a patent sharing license agreement with IBM 2010 * Became the #1 global electronics company in sales * Acquired the medical equipment company, Medison * Began mass producing 20nm-class, 64-gigabit 3-bit NAND flash memory * Merged with Samsung......

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...Profile Samsung Electronics Company, a main subsidiary of the Samsung Group, is considered one of the worldwide leading consumer electronics brands. Samsung Electronics’ head office is located in Seoul, South Korea. It operates in the Americas, Europe and Asia. The company manufactures and distributes consumer electronics, communication products, semiconductor products and home appliances. Its major products include home appliances, mobile devices, printers, LCD monitors and semiconductors (Datamonitor, 2011). Samsung’s sales revenue consistently increased from 121,294 billion won ($108 billion USD) in 2008 to 154,630 billion won ($138 billion USD) in 2010, and its net profit nearly tripled during the same period, from 5,526 billion won ($4.95 billion USD) to 16,147 billion won ($14.36 billion USD). As related to geography, in 2010, America accounted for 28% of the company’s turnover, followed by Europe (23%), Korea (17%), Asia (16%) and China (16%). Although the company’s largest market in sales changed from Europe to America during the period from 2008 to 2010, the overall sales revenue in each area increased during the same period (Samsung Electronics Company website, 2012). In the third quarter of 2011, Samsung Electronics accounted for 15.5% of the global monitor market share, followed by Dell, Inc. (12.5%) (Koreaherald, 2011). Other key competitors in the semiconductor industry are Hynix Semiconductor Inc. and Intel Corporation. In addition, Apple Inc. is by far the...

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...Samsung Electronics Contents Overview Business Units Corporate Vision Performance Indicators Brand Excellence Corporate Citizenship 2 Overview 3 History 1972 Production of B/W TV sets began 1992 Company ranked world’s top DRAM supplier 1969 Company established 1980 Korea TelecommunicationsCorp. acquired 1995 TFT-LCD mass production began 1974 Wafer fabrication started 1988 Samsung Semiconductor & Telecommunications merged with Samsung Electronics Co. 1994 256Mb DRAM developed 1996 CDMA cellular services commercialized 1995 - 2009 SAMSUNG. All rights reserved. | 4 History 2004  S-LCD Corp., LCD joint venture with Sony established  World’s 1st to develop and demonstrate Mobile WiMAX 2003 Company became leader in flash memory 2006  World’s 1st Blu-ray Player launched  Provides world’s 1st Solid State Drive for PC applications 2009  Reorganized into stand-alone business units 1997 Worldwide Olympic Partner contract signed 1999  World’s 1st to offer full line-up of digital TVs  Developed watch phone, MP3 phone and TV phone 2005  World’s 1st Satellite and Terrestrial DMB terminals launched  World’s 1st 102”PDP TV, 82”LCD TV, and 71” DLP™ TV developed 2010 ~ 2011  Acquired Samsung Digital Imaging Co.  Announced investment in medical devices business 1995 - 2009 SAMSUNG. All rights reserved. | 5 Global Network 68 Countries January 2011 Manufacturing Subsidiaries Sales...

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