Rj Reynold

In: Business and Management

Submitted By rony2012
Words 1278
Pages 6
RESEARCH PAPER ON RJ REYNOLD’s AMERICAN
BACKGROUND HISTORY
Reynolds American, the second-largest tobacco company in the United States was formed in January 2004 and began trading publicly on the New York Stock Exchange as RAI in August 2004. Reynolds American is also known as the parent company of American Snuff Company (formerly Conwood Company, LLC), Santa Fe Natural Tobacco Company, Inc., and Niconovum AB. This company has approximately 28 percent of U.S. cigarette sales. The company offers products in all segments of the market and makes many of the nation's best-selling cigarette brands, including: Camel, Pall Mall, Kool, Winston, Salem and Doral.
In 1913, Reynolds Tobacco introduced Camel cigarettes, containing a blend of several different types of tobacco, a blend that would come to be called “the American blend.” Supported by a unique introductory advertising campaign, Camel became the first nationally popular cigarette in the United States. Reynolds Tobacco established virtually every packaging standard in the U.S. cigarette industry. The 20-cigarette pack was introduced by Reynolds Tobacco in 1913, and in 1915 the company introduced the one-piece, 10-pack carton. In 1931, Reynolds Tobacco became the first company to package its cigarettes with a moisture-proof, sealed cellophane outer wrap to preserve freshness.
In 1918, Richard Joshua Reynolds – Reynolds Tobacco’s founder – died at the age of 68. In 1925, Brown & Williamson purchased J.G. Flynt Tobacco Co. and its trademarks, including the popular Sir Walter Raleigh smoking tobacco. The following year, the company bought R.P. Richardson Company, which had just started to market manufactured cigarettes.
On March 24, 1927, in Winston-Salem, an announcement was made that Brown & Williamson was being acquired by London-based British American Tobacco plc. (BAT) and reorganized as Brown &…...

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