Product and Service Design

In: Other Topics

Submitted By Ta2012
Words 1392
Pages 6
STUDY OUTLINE FOR CHAPTER 4
PRODUCT AND SERVICE DESIGN
1. Why is product or service design strategically important? Product and service design has typically had strategic implications for the success and prosperity of an organization. Furthermore, it has an impact on future activities. Consequently decisions in this area are some of the most fundamental that managers must make.
2. List some of the things that product and service design does. 1)Translates customer wants and needs into product and service requirements. 2)Refine existing products and services. 3)Develops new products and/or services 4)Formulates quality goals, and cost targets.
3. Give a few examples for each of these major reasons for design or redesign: Economic
-low demand, excessive warranty claims, the need to reduce costs.

social and demographic
-Aging baby boomers, population shifts.

political, liability, legal
-Government changes, safety issues, new regulations.

Competitive
-New or changes products or services, new advertising/promotions

cost or availability
-Raw materials, components, labor, water, energy

Technological
-Product components, processes

4. What are the key questions of product and service design? 1)Is there demand for it? What is the potential size of the market, and what is the expected demand profile? 2)Can we do it? Do we have the necessary knowledge, skills, equipment, capacity, and supply chain capability? 3)What level of quality is appropriate? What do customers expect? What level of quality do competitors provide for similar items? 4) Does it make sense from an economic standpoint? What are the potentional liability issues, ethical considerations, sustainability issues, costs, and profits?
5. Briefly define or explain these terms: value analysis
-Examination of the…...

Similar Documents

Service and Product

...1 SERVICE CONCEPTION Services are all around us, people use service every day. The growth in the service economy is widely recognized and in-creasingly contributes to the economic development of many regions. Services are diverse and often been difficult to de-fine. Most frequently, a service has been described as an act, a process and a performance. Services are also defined as economic activities that create “added value” and provide benefits to customers. In the past, selling products are separate from selling service. When consumers bought food, clothes or car, they simply bought the tangible things they wanted and did not have any added value. Since the competition is stronger and fiercer, it’s hard to separate product from its service. If companies only sell their goods to customers without any attached services, they will lose their customer easily and failure is inevitable. For example, when buying computer, they might be attracted by the store where looks professional and they can get full in-formation as well as guidance from helpful staff about prod-ucts, a hotline service for installing the programs and so on. Company must pay attention to it and invest more on distri-bution channel to provide more good service to customers. Service business offers intangible value to buyers rather than tangible goods. It includes a wide range of industries such as hospitality, tourism, art, healthcare, education and so on. “Some service such as charities, arts operate in......

Words: 2294 - Pages: 10

Service Design

...by a direct, positive link between typicality and patronage intentions. D 2001 Elsevier Science Inc. All rights reserved. Keywords: Schema; Consumer affect; Shopping value Recently, research has demonstrated the key role played by emotional experiences in explaining store choice and consumer– environment interactions and reactions (Bitner, 1992; Baker and Cameron, 1996). Design elements including a store’s employees, prices, lighting, scents, product assortment, background music, and crowdedness influence the affect experienced in a service environment (Eroglu and Machleit, 1990; Hui and Bateson, 1991; Hui et al., 1997; Baker et al., 1994; Darden ´ and Babin, 1994; Dube and Morgan, 1996; Spangenberg et al., 1996; Yoo et al., 1998). Likewise, it is clear that mood or affective tone can influence shopping intentions, spending, quality perceptions, satisfaction, and value (Swinyard, 1993; Babin and Darden, 1996; Babin et al., 1994; Hui et al., 1997). However, less research acknowledges the fact that consumers enter the patronage process with expectations regarding what makes up a specific type of service venue, and that accumulated knowledge about these environments is represented and processed holistically in the form of cognitive categorization mechanisms (Alba and Hutchinson, * Corresponding author. Tel.: +1-601-266-4629; fax: +1-266-4630. E-mail addresses: babinb@cba.usm.edu (B.J. Babin), babinl@cba.usm.edu (L. Babin). 1987). Indeed, the amalgamation of salient......

Words: 5681 - Pages: 23

Product Design

...The Design Process The design process is the transformation of an idea, needs, or wants by consumers or the marketplace at large, into a product that satisfies these needs. This is usually accomplished by adventurous people that are willing to take it on. Sometimes an engineer will be involved on some levels but not always.  Design is basically a problem solving exercise. The design of a new product consists of the following stages: Design Brief Product Design Specifications Concept Design Testing Detail Design Manufacturing and Further Testing Refinement and Sales The development of a new product may also require the development of a prototype to prove that new technologies work before committing resources to full-scale manufacture. We can assist you with some of the prototype design if you need this help. If you do desire to develop a prototype you should have the product tested by as many people as you can possibly work with. Be sure to have a non-disclosure agreement with people that you are unsure of. You may need to contact an attorney for the best protection. The traditional view of the design to manufacture process is that it is a sequential process; the outcome of one stage is passed on to the next stage. This tends to lead to iteration in the design. I.e. having to go back to an earlier stage to correct mistakes. This can make products more expensive and delivered to the marketplace late. A better approach is for the designer to consider the stages......

Words: 1195 - Pages: 5

Products and Services

...Products and Services Paper Products and Services Paper Technology has drastically changed the retail industry. Today consumers are armed with tons of information that could be analyzed to help make buying decisions. Thus one could say that technology has provided the consumers with an avenue through which they can communicate feedbacks on product quality and brand to the retailers and brand. As a result of technological innovations, consumers can compare prices, research products, check inventory, provide product reviews, and even exchange or return recently purchased products from the comfort of their homes. This paper will present a case study outline of technological innovations that have helped shaped the retail industry with a focus on the Macy’s stores. Technologies affecting retail: Retail business as we know it today has been shaped by a mix of technologies. First and foremost amongst these technologies is the Internet. Others include Customer Relationship Management (CRM), Network technologies, social networks, mobile technologies, and e-commerce. Effect of technology on Macy’s The trend: Consumers are increasingly becoming very comfortable shopping online. According to Arvidson (2013), the US Census Bureau reported that about $165 billion worth of transactions took place over the internet in 2010. This represented a 15% increase over the previous year and it is a trend that is expected to continue on......

Words: 781 - Pages: 4

Product Quality Design Acheivement

...Product Quality Design Achievement 1  Product Quality Design Achievement: Evaluating Quality Approaches Term Paper by Will Pith PMAN 639 – Project Quality Management Professor University June 24, 2010 Product Quality Design Achievement Table of Contents 2  What is Product Quality................................................................................................................................ 4 Implementing Product Quality: Total Quality Management ........................................................................ 5 Implementing Product Quality: Core Competencies .................................................................................... 8 Implementing Measures to Improve Quality - Wolverhampton .................................................................. 19 Conclusion .................................................................................................................................................. 19 References ................................................................................................................................................... 20   Product Quality Design Achievement Introduction Product quality design can be an amorphous concept, even when it is thoroughly explained, with an abundance of examples. Part of the difficulty is the various arenas in which product quality is required. Construction, automobile manufacturing, and information systems 3  are just a couple of......

Words: 3264 - Pages: 14

Product Design

...on Product design and Development Student Paper on Product design and Development Student Paper submitted to the 16th International Conference on Engineering and Product Design Education Student Paper submitted to the 16th International Conference on Engineering and Product Design Education Submitted by: Khalid Mohammed Abdullah, College of Engineering, United Arab Emirates University 201280224@uaeu.ac.ae Al_saleh@eim.ae +971 50 123 0304 Submitted by: Khalid Mohammed Abdullah, College of Engineering, United Arab Emirates University 201280224@uaeu.ac.ae Al_saleh@eim.ae +971 50 123 0304 Abstract: In this project systematic design process has been applied to develop a reading assistant which is a tool that enables the reader to have access to 6 books in the open position at any given time. HEX III the product developed by the team has six reading panes that could be held in an angle if preferred. The product was developed using a systematic development process that has five stages namely Requirements, Product Concept, Solution Concept, Embodiment and Detail Design. The product was made and found to be extremely satisfying. The study started with interacting with customer’s needs, transfer them into metrics and then extract the Metrics Need Matrix. It then analyzes the product concept into its functions ending with targeted Specifications. The study analyzes the possible concepts systematically, comes up with the most suitable design......

Words: 445 - Pages: 2

Product Design Service

...基于观察法的产品开发流程研究 ——IDEO设计方法分析 ∷王大龙 WANG Dalong Product Development Based on Method of Behavior ∷上海交通大学媒体与设计学院 Observation Study, IDEO Design Method Analysis 摘 要:IDEO作为国际顶尖设计公司有一套系统、精良的设计方法,在产品设计领域以其对消费者行为的观察和分析的 调研方法著称,本文以IDEO的Coasting自行车设计为例,从正反两方面提出并分析了该流程中的三个有价值的环节,即 基于行为分析的调研模式、并不充分的设计衔接以及整体解决问题的思路,一些结论希望对自己和设计同行有所帮助。 关键词:行为分析 行为观察 设计衔接 体验设计 整体化解决问题 Abstract: As a famous design company over the world,IDEO maintains the most professional design method system which is constructed around the core of behavior observation.This essay takes a bicycle design process as an example to get you into their design flow and tools which are explained through three aspects. Keywords: behavior observation, behavior analysis, design join, experience, systemic design method Internet 检索:http://www.artdesign.org.cn/ 一、案例介绍 战胜癌症重回赛场的美国人阿姆斯特朗连续七 届夺得世界最艰苦的环法自行车赛冠军,刺激了成 千上万的自行车爱好者选择高精尖的公路自行车和 相关装备,作为生产这些高精尖自行车核心部件的 日本Shimano公司自然受益超过其他公司。而调查却 显示:过去十年,“自行车迷”增长超过三倍,而 休闲自行车主却降低了差不多50%,整体的数字在 下降,没有创造新的消费者。现在有超过1.6亿的美 国人不骑自行车,这是一个很大的市场,他们为什 么不骑,怎样劝说他们?这些问题启发Shimano公司 去设计一辆新的自行车,规划自行车工业的未来。 I D E O成为了首先被想到的设计公司。采取他们特有 的那种基于观察的调研工作,而不是通过问卷和焦 点小组,设计工作开展起来了。 调查的结果就是设计一辆新的自行车,一辆回 到过去改变未来的自行车。但是S h i m a n o只销售配 件,不销售自行车。但为了实现这种把自行车带回 大众的观点,S h i m a n o和它的O E M作沟通。I D E O根 据调研得来的大众意见制造了原型样机,简单、舒 适、可承担、随时能用、有些传统但是要创新、少 一些健身的多一点快乐的。任何创意都考虑到了, 方便的搭连在汽车上,把手上内置咖啡杯座,轮胎 上内置反光灯,内置花瓶,铃声可下载和可定制, 他们甚至在公司后面的小道上用方向盘来操控自行 车。最后的Coasting自行车(新的车模名字),看 上去并不是特别的创新感,提高手把,让骑车者 不需要满背偻腰,横挡降低,让人可以自然的坐上......

Words: 518 - Pages: 3

Nokia Product Design Analysis

...Webster University Nokia Product Design Analysis A Product Design Project for the new Lumia Century Jaqui Melton Business 6110 Professor Gary Sample December 20, 2013 Nokia Product Design Analysis 2 Abstract Having been made project manager for the design of Nokia’s new cell phone, the Lumia Century, the purpose of this report is to provide management with an anticipated project schedule and calculated project duration. In doing this, a project network has been created; and the slack times, not along the critical path were identified. Additionally, the impact of two possible changes was investigated and evaluations were made regarding whether or not the changes would be in Nokia’s best interest to pursue. Utilizing the work breakdown structure provided by supervisors this product design project develops the plan for ensuring the successful and timely launch of our highly anticipated new cell phone. Keywords: [telecommunications, network planning, critical path, supplier integration] Nokia Product Design Analysis 3 As a leader in mobile communications, Nokia has made its mark on the global ecosystem by enabling mobility through its different businesses. Our Nokia Solutions Network creates innovative mobile products and telecommunication infrastructures for people around the world. In regards to our cellular services, we believe that Windows phone and the broader Windows platform offer unique and compelling experiences that make Nokia Lumia......

Words: 3038 - Pages: 13

Product of Service

...Produt of Service/ Nivea Wilma Stout Delta State University Business strategy Q.1      Nivea for Men is a body lotion that is commonly known for its high-quality freshness and fragrance that lasts for up to twenty-four hours. Q.2      The price of the product is customer friendly and affordable thus the product can reach people of different walks (Krüger& Stumpf, 2013). The company has also launched this new product, and its price was a bit higher than other products thus showing that Nivea for Men has additional products in it to ensure that it works effectively. Therefore, the company mainly focuses on the value for money which the company is providing to its customers. Prices, therefore, help in reflecting the brand’s quality (Stoebe & Zerres, 2013). Distribution and place performance is also another strategy that has helped the company in marketing its products all over the world (Krüger& Stumpf, 2013). Nivea for men is already available in up to one hundred and fifty countries of Europe, both North and South America, Asia and Oceania (Tungate, 2011). The company is also willing to find many outlets from local regions therefore enhancing its sales. Nivea for men is the leading brand in Europe, and its growth rate potential is very high. Due to its performance the product can, therefore, be able to market itself in the global market (Stoebe & Zerres, 2013). Promotion strategy, through promotions such as advertisements and offers, the product can......

Words: 1265 - Pages: 6

Service Product

...Service Product, Capacity and Demand for Hotel Student’s Name: University: Date: Introduction Australian hotels are one of most luxurious areas in the whole world. The hotels management is excellent and safe guarded following the support from both private sector and the government (Carroll, 1991). The services get promoted through the internet making hence providing a large market for the hotels. Moreover, the hotels have a history of excellent accommodation, excellent facilities and friendly and well competent staff. Most of the hotels in Australia are along the coast beaches which provide a beauty to be told by the customers. Queensland in Australia is one of the best scenarios one can opt to build his own hotel. The area has a considerable number of luxuries hotels and has also a room for more. Most of the hotels in this destination offer reservation services, accommodation and other forms of tourism related services. These hotels have a support from the local government in relation to tourists and guests’ safety, convenient, and comfortable hotels where people can stay and explore different attractions in the......

Words: 2645 - Pages: 11

Product Design

...PRODUCT DESIGN Product Decision / Analysis / product Development Product Design 1) Product is anything that is capable of satisfying a felt need. A new product is the one which is truly innovative and is significantly different from other products. 2) Product Design specifies which materials are to be used, determines dimensions and tolerances define appearances of the product and sets standards of the performance. 3) Service Design specifies what physical items, sensual benefits and psychological benefits the customer is to receive from the service. Design has a tremendous impact on the quality of product or service. An Effective Design Process 1) Matches the product or service characteristics with customers requirement 2) Ensures customers requirements are met in simplest and least costly manner 3) Reduces the time required to design a new product or services 4) Minimize the revisions necessary to make a design workable. Product Design and Development 1) New Product Design 2) Improvement in the design of existing product due to life cycle of a product Product Decision: 1) the selection, definition and design of the products. The existing of the organization depends upon how well it provides goods and services to society. Since every product has life cycle the old product live for some time and die and hence new product are required for society this is due to changing societies, habits, tastes, liking etc. Thus......

Words: 3814 - Pages: 16

Design of Goods and Services at Nestle

...Design of goods and services at nestle As consumers become increasingly demanding of more social and environmental sustainability efforts from their favorite brands, Nestlé is one multinational that is responding in kind. The challenges for the world’s largest food company, however, are as complicated as the company’s long and tangled supply chain. Nestle is turning to lifecycle assessments, the latest in eco-design software and more sustainable innovations across the company’s operations and supply chain. From agriculture to packaging, Nestlé now competes with other leading consumer goods companies such as Unilever and P&G that are mitigating their impact on the environment and society while still providing value to consumers. Now Nestlé is in the midst of a massive reset as it reevaluates everything from its energy portfolio to the impact of water scarcity on its suppliers across the globe. Ecodex Nestlé’s sustainability and product development teams start with software programs such as Ecodex, which allows users to evaluate products’ impacts based on a variety of hypothetical criteria. By simulating changes in a design, recipe or manufacturing process, or even geographic shifts in sourcing, a Nestlé employee can view that proposed redesigned product’s ramifications on climate change, energy consumption, land use and effects on local water supplies and waste streams. The tool uses information specific to the food and beverage industry to provide rapid and......

Words: 725 - Pages: 3

Product and Services

...PROJECT IN BASIC MICRO ECONOMICS Submitted to: Ms. Kaye Villaflor Submitted from: Grace Rachelle A. Andino BSBA 2b Feb. 27, 2014 1.) Definition Credit Card A small plastic card issued by a bank, business, etc., allowing the holder to purchase goods or services on credit. http://www.webcrawler.com/info.wbcrwl.305.03/search/web?q=definition+for+credit+card ATM Card An ATM card (also known as a bank card, client card, key card, or cash card) is a payment card provided by a financial institution to its customers which enables the customer to use an automated teller machine (ATM) for transactions such as: deposits, cash withdrawals, obtaining account information, and other types of banking transactions, often through interbank networks. http://en.wikipedia.org/wiki/ATM_card Debit card A card issued by a bank allowing the holder to transfer money electronically to another bank account when making a purchase. http://www.google.com.ph/search?biw=1280&bih=709&noj=1&sclient=psy-ab&q=define+debit+card 2.) Differences between credit card, debit card and ATM card ATM cards An ATM card is a PIN-based card. That means that in addition to using it at ATMs, you may also be able to use it to make purchases (by entering your Personal Identification Number) if the merchant is using one of the same electronic ATM networks that’s listed on the back of your card. Debit card A debit card looks just like a regular ATM card, and you can use it......

Words: 1382 - Pages: 6

Product and Service Design

...Operation Management Product and Service Design Mc Donald Company By Dimas Candrika Usman Priyandono Magister Manajemen Fakultas Ekonomika dan Bisnis Universitas Gadjah Mada 2015 History of Mc Donald McDonald's Corporation is a fast food restaurant which is very famous and is one of the largest and has spread globally. The main dish in restaurants McDonald's is a hamburger, but also serves soft drinks, french fries and dishes that are maked to the restaurant where it is located. McDonald's emblem is two yellow bow that is usually displayed outside their restaurant and can be immediately recognized by the public. The company's business began in 1940 with the opening of a restaurant by Dick and Mac McDonald in San Bernardino, California. They introduced the "Speed Service System" in 1948, which later became the basis pinsip modern fast-food restaurant. Early McDonald's mascot, named Speede, is a man with a hamburger-shaped heads that use a chef's hat. Speed was replaced by Ronald McDonald in 1963. McDonald's does not currently make 1940 as the year of birth of the McDonald's restaurant. They selected 15 April 1955 when Ray Kroc bought McDonald's franchise license from Dick and Mac in Des Plaines, Illinois, as the day of his birth. Kroc later bought shares of McDonald's brothers and led the company to expand to the whole world. McDonald's shares went on sale to the public in 1965. Until 2004, McDonald's has 30,000 restaurants around the world with an......

Words: 2137 - Pages: 9

Design of Goods and Service

...THEORETICAL READINGS CHAPTER 5: Design of Goods and Services BUS 502: Design of Goods and Service Many companies create variety of efficient and competitive ideas about their products and services to meet changing customers demand or target specific customer niches. Companies quickly design and create new innovations or new models to appeal to a variety of market niches. They also use new strategies and production techniques to make their product and service more competitive and satisfying to the customers. Product strategy defines the distance or length of the product line and links product decisions to investment and cash flow, market share and dynamics, product life cycle, and the organizations capabilities. GOODS AND SERVICES SELECTION Most companies concentrate or focus in selection of goods and services or product decision. They focus on creating a competitive advantage thru by differentiation in which companies’ can offer unique and high quality products, lower cost than their competitors, and rapid response to customers demand about executing rapid design and product development. Most of the companies give more attention or focus on product life cycle and strategy. Strategies change as product move through their life cycle. Product strategy involves selecting the best strategy for each product based on its position in the life cycle while product life cycle can be divided into four phases. In the introductory phase, product expenses are mostly high for......

Words: 895 - Pages: 4

Abdeckplane Gewebeplane Industrieplane Schutzplane Bau Holz Garten Plane Ösen | Season 1 Episode 3 Tahani Al-Jamil | Shonar Pahar (2018) Bengali Full Movie 1080p HDRip 2GB 350MB x264