Organizational Goals

In: Business and Management

Submitted By denvergirl1
Words 963
Pages 4
Abstract
Mission statements and organizational goals have evolved dramatically over the past twenty years. Once a mission statement was a simple statement that conveyed why the organization existed. Now, that same statement may include information about supporting sustainability and corporate responsibility. This document will look at trends within mission statements and goals. Organizational Goals
According to dictionary.com, a goal is defined as the result or achievement toward which the effort is directed. For each goal that an organization sets, it also sets objectives. Objectives are short-term targets with measurable results. Without clearly-defined goals and objectives, organizations will have trouble coordinating activities and forecasting future events (Marler, 2013). Virtually every business has a goal or goals that they want to accomplish. Most start with mission statements that tell us why the organization exists and state goals on what they hope to achieve. One of the most comprehensive mission statements that review their goals in terms of leadership, quality and value, profits, ethics, and social responsibility is Caterpillar (King, Case, and Premo, 2010).
Caterpillar
Caterpillar will be the leader in providing the best value in machines, engines, and support services for customers dedicated to building the world’s infrastructure and developing and transporting its resources. We provide the best value to customers.
Caterpillar people will increase shareholder value by aggressively pursuing growth and profit opportunities that leverage our engineering, manufacturing, distribution, information management and financial services expertise. We grow profitably.
Caterpillar will provide its worldwide workforce with an environment that stimulates diversity, innovation, teamwork, continuous learning and improvement and rewards individual…...

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