Nokia's Bad Call on Smartphones

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Nokia's Bad Call on Smartphones - WSJ.com

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TECHNOLOGY

July 18, 2012, 10:31 p.m. ET

Nokia's Bad Call on Smartphones
By ANTON TROIANOVSKI and SVEN GRUNDBERG

In an interview with The Wall Street Journal, Nokia CEO Stephen Elop talks about innovation, management, and guiding the embattled company through a difficult transition.

Frank Nuovo, the former chief designer at Nokia Corp., gave presentations more than a decade ago to wireless carriers and investors that divined the future of the mobile Internet. More than seven years before Apple Inc. rolled out the iPhone, the Nokia team showed a phone with a color touch screen set above a single button. The device was shown locating a restaurant, playing a racing game and ordering lipstick. In the late 1990s, Nokia secretly developed another alluring product: a tablet computer with a wireless connection and touch screen—all features today of the hot-selling Apple iPad. "Oh my God," Mr. Nuovo says as he clicks through his old slides. "We had it completely nailed." Consumers never saw either device. The gadgets were casualties of a corporate culture that lavished funds on research but squandered opportunities to bring the innovations it produced to market.

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Nokia's Bad Call on Smartphones - WSJ.com

http://online.wsj.com/article/SB1000142405270230438800457...

Nokia led the wireless revolution in the 1990s and set its sights on ushering the world into the era of smartphones. Now that the…...

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