Megatrends in Quality of Life

In: Business and Management

Submitted By urminskym
Words 3245
Pages 13

(Seminar work)

2013 Bc. Peter Moravčík

Identifying and defining a Mega trend is one of the most controversial parts of the entire process, but also one of the most important. Without an accurate definition, but run the risk of over or under defining our starting point, which automatically puts us in the wrong position to launch. We would like to try in first chapter of this seminar work.

In second chapter of this seminar work we describe one of new Mega trend – smart product. Smart products by industry advocates assumes that new product features such as anticipating and optimizing for future events after the product measures and scans the relevant conditions will be welcomed and valued by consumers. Further, many companies have built business and service plans that assume smart products will command premium prices and build recurring revenue streams, creating competitive advantage.

However, the smart product value proposition for consumers is complex. In some cases industry for embedded intelligence is no grounded in an understanding of the many challenges presented by smart products and their evolving ecosystems. There are numerous examples of smart products that never captured the consumer market or that fell out of favour when lower-cost, more generic offerings came along. Consumers also have concerns about the potential negative impact of bringing more connected, intelligent products into their lives. We presented smart products, which are and will be successful on the consumer market – smart home and smart car.

1 New Mega trend – the definition

Frost & Sullivan defined Mega Trends as “global, sustained and macroeconomic forces of development…...

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