Measurment of Customer Satisfaction Level

In: Business and Management

Submitted By MMridha
Words 10920
Pages 44
Measurement of Customer Satisfaction Level
Of consumer Product

Assignment On:

Measurement of Customer Satisfaction Level
Of consumer Product

Pre Pared For:

Salma Sultana
Course Teacher of Marketing

Pre Pared By:

Group: Marketing
2ed Year
Batch: 10th Name: Saydur Rahman Sourav ID: 301138

Submission Date: 3.04.2013

Siddheswari University College

Date: 3 February, 2013.

The Course Teacher

Salma Sultana

Subject: Application for submission of assignment on Tram Paper in Marketing

Dear Sir

I beg to state that, I am a student of 2ed year in group-Marketing in Siddheswari University College. I am submission of an assignment on Tram Paper.

The assignment topic is Measurement of Customer Satisfaction Level Of consumer Product. So therefore pray and hope that you have received my assignment & any inquire please let us known.

Sincerely

Your obediently students

2ed Year

Group-B

-----------------------------
Saydur Rahman Sourav

ABSTRACT

Service quality and customer satisfaction are very important concepts that companies must understand if they want to remain competitive and grow. In today’s competitive environment delivering high quality service is the key for a sustainable competitive advantage.
Customer satisfaction does have a positive effect on an organization’s profitability. Satisfied customers form the foundation of any successful business as customer satisfaction leads to repeat purchase, brand loyalty, and positive word of mouth.
The aim of this research was to apply the ACSI model in the context of service quality in the Macedonian mobile telecommunication industry in order to describe how customers perceive service quality and whether they are satisfied with services offered by T-Mobile, ONE, and VIP (three…...

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