Mc Donalds

In: Other Topics

Submitted By Seonica
Words 380
Pages 2
McDonald's
Headquartered in the United States, McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries.
In 1937, Patrick McDonald opened "The Airdrome", a food stand,in Monrovia, California. Hamburgers were ten cents, and all-you-can-drink orange juice was five cents.
In 1940, his two sons, Maurice and Richard moved the entire building to San Bernardino, California and operated it as a barbecue restaurant.
Businessman Ray Kroc joined the company as a franchise agent in 1955. He purchased the chain from the McDonald brothers and oversaw its worldwide growth.

In 1955, Ray Kroc opened the first franchised restaurant in Des Plaines, Illinois, the ninth Mc Donald's restaurant overall.
(Franchising is the practice of using another firm's successful business model.)
With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.

The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald a clown shaped man having puffed out costume legs.

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items. In Germany, McDonald's sells beer.

Mc Donald's is in the list of the most valuable brands, number 4.
Brand value: $95.2 billion
What happened: McDonald's is accelerating growth in India. Its expanding in the U.S. by experimenting with baked goods and creating a cafe atmosphere to rival Starbucks.

Facts about McDonald's:

McDonald's' daily customer traffic (62Million) is greater than the population of…...

Similar Documents

Information Technology Mc Donald Case

...Question 1- How does McDonald’s use technology to learn what customers want? Answer – Mc Donald’s has a clear definition of customer needs and expectation. Its formula is QSC- Quality, service and Cleanliness. Transaction quality defined from a customer’s perceptive means paying for product or service in a way that makes customer feel good about doing business with a company. Mc Donald’s has developed an apprenticeship program for prospective project manager, combining classroom theory, on the job learning, and support from mentors. Mc Donald’s is accomplishing this program in association with the computer technology industry association ( CompTIA). The goal is to develop a national information technology apprenticeship system aimed at building skills and credentials around specific business technology functions. The grant enables CompTIA to build four career tracks in areas that it feels a prime for IT apprenticeships: IT generalist, project manager, security and data base. The grant also provides funds to implement web based processing of applications and certifications. Many restaurants view the public access Wi-Fi hot spot technology as essential for attracting customers. Question2- How does information technology reduce management costs? Answer: Information technology is now so pervasive and essential that it must be treated as a lever for reducing overall business costs—not only as overhead to be slashed. The ways of reducing costs through the use of IT......

Words: 887 - Pages: 4

Market Planning Mc Donalds

...2. Product Development: McDonalds has does this successfully by developing new menus to suit different cultures depending on where a restaurant is based. For example restaurants in Saudi Arabia serve halal meat and do not serve pork (McDonalds 2012). 3. Market Development: One way in which McDonalds has tackled this aspect is the addition of salads, fruit bags, juices and wraps. These products are targeting the more health conscious customer which is a new segment for McDonalds. 4. Diversification: When McDonalds entered India in 1996 due to some religions within the country meaning customers would avoid eating beef and pork the company had to reinvent its menu to satisfy it new customers. In answer to this they launched a new “Mc Veggie burger and McAloo Tikki” amongst others, these products were aimed at targeting the large vegetarian population of this country (Marketing at McDonald's2012). 2. Strategic Objectives Along with objectives for product and market direction, objectives must be set for each product. The four alternatives of planning at product level: 1. Build, as the word describes this is the stage at which new products will start. 2. Hold, keeping sales at a reasonable level in every business portfolio of products there will be a certain amount of these. They will be left alone until there is any change but are needed to sustain a business. 3. Harvest, these products are allowed to lose sales and market share but require......

Words: 5549 - Pages: 23

Mc Donalds

...ds MC DONALDS OPENED IN 1955 BY RAY KROC IN US FAST FOOD OUTLET OF AMERICAN STYLE,WITH THE MOTTO QSC &V GRADUALLY EXPANDED AND BY 1983 IT HAD OVER 6000 RESTAURENT IN US IN 1967 STARTED INTERNATIONAL CHAIN AFFLICATIONS,CLICKING OF FROM CANADA A WELL RECOGNISED IN EVERY CONTINENT IN THEIR OWN FASHION WITH MORE THAN 18 MILLION PEOPLE IN OVER 40 COUNTRIES EATNG THEIR OUTLETS •RAPID ESTABLISHMENT O BRAND NAME •CONCENTRATED ON LIMITED MENU O F HIGH QUALITY,MODERATELY PRICED AND A GOOD AMBIANCE MOTTO QSC&V •WELL ESTABLISHED CHAIN AFFLICATIONS •IMMENSE PLANNING AND BEST CONTROLLING TECHNIQUES FACTS oWITH THE INTRO OF MC MEAL MC DONALD’S QUICKLY BECAME THE LARGEST TOY DISTRIBUTOR IN THE WORLD oMC DONALDS IS THE WORLDS LARGEST TOY DISTRIBUTOR oIn the U.S. nine out of ten kids between the ages of 3 and 9 eat at McDonalds once a month. oIn 1979 the Happy Meal was first invented and only cost $1.00. The biggest hit toy that came from the Happy Meal was the Ty Beanie Baby. McDonald's has unique menu items in every country. In Portugal, you can order soup! Paris has what is thought to be the only McDonald's with white arches in place of their traditional golden ones. The McDonald's Shamrock Shake was created for a fundraiser with the Philadelphia Eagles. In 2005, McDonalds paid rappers to reference Big Macs in theiR SONGS 4 .SHOULD MC DONALDS EXPANDS ITS MENU?IF YES WHAT KIND OF PRODUCTS THEY SHOULD ADD? YES, MENU SHOULD BE MODIFIED OTHER THAN ITS FIXED MENU MC......

Words: 287 - Pages: 2

Mc Donald vs Burgerking

...Whoppers become even more attractive” (Good and Hungry, The Economist). Since the market in the United States is well developed, Burger King and McDonalds are going to further expanding their market shares overseas in order to increase their revenues. According to McDonalds’ 10-K report, the European region had contributed $9274 million total revenue in year 2009. On the same time, the United States had $7944 million total revenue, the Asia-Pacific region had $4,337 million total revenue and other countries and corporate had $1190 million total revenue. Other than increasing the number of restaurant in foreign counties, menu innovation will be a good method to attract customers overseas. Therefore, McDonalds offered special beverages like the Mc Café brand coffee and milk shakes to attract more customers. Consumers demand more from the fast food restaurants, they want to get the most out of the lowest prices nowadays. With the increasing supply of services and food from various fast food restaurants, the competition will be keen and only the best one will survive after the global economic downturn. The Standard & Poor’s Industry also predicts this by saying “ In 2010, given our forecast of only modest sales growth for the industry and with cost pressures likely to intensify, we would expect more operators to fail. Indeed, industry research firm NPD Group Inc. announced in July 2010 that their US restaurant unit count declined by 1%, or a loss of 5,204 restaurants, this......

Words: 5078 - Pages: 21

Mc Donald

...emphasized six general areas in terms of corporate responsibility : community, employment experience, environmental responsibility, governance and ethics, nutrition and well-being and a sustainable supply chain which purposes is in order to keep the brand image of McDonald’s good. Problem Identification McDonald is facing a major problem. Where will McDonald go from now on? Should McDonald keep its current strategy or change it to the other strategies? Case Analysis Strategic change is about changing the way in which an organization interact with its external environment. This can be done by adapting external environment into organization’s system which consist of three elements: structure, processes, and culture. The strategy of Mc Donald established will be explained below. Type of International Strategy : Multidomestic Strategy To compete in international markets organizations, McDonald's using multidomestic strategies to diversify its activities overseas, including its unique and customized approaches to each country, allowed in to respond more quickly to the dynamic environment. The objective of multidomestic strategy is to adapt a product for use in national markets and thereby responding more effectively to the changes in local demand conditions. Mcdonald’s needed to become more connected to a global customer base and resulted in significant variance in strategic actions in different countries. Local managers given substantial autonomy to determine how the......

Words: 2336 - Pages: 10

Tqm Mc Donalds

...Total Quality Management Term paper on:: MC DONALD’S Contents INTRODUCTION The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the corporation itself. McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion McDonald's primarily sells hamburgers, cheeseburgers, chicken, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. QUALITY ASSURANCE @ Mc Donald’s The Homely Touch of the Highest Quality Standards at McDonald’s. At McDonald’s it’s always like coming home. We make sure that the warmth of our homely touch reaches your highest expectations. Be it food,......

Words: 1094 - Pages: 5

Is Social Media Marketing Beneficial for Mc Donalds

...people worldwide are using facebook actively nowadays and the number is still increasing. (Chart no. 1: (Brandt, 2012, Statista)). Therefore companys need to adopt to this dramatic change in communication and have to be present on social platforms, to stay in customer contact and build relationships (Edelman, D.C. (2010), “Branding in the digital age“). This term paper deals with the question wheater social media marketing is an opportunity or threat for Mc Donalds, in particular Mc Donalds Germany. Although social media is a must-have for companys nowadays and nearly twenty thousand firms have a facebook page for their business, social media could be a threat for companys. Especially fast food restaurants are often criticised by protestants and social platforms are perfect places to make their criticism public. So businesses need to evaluate wheather social media is an opportunity or threat for their performance. My thesis statement is that social media marketing is very effective for companys as well as for Mc Donalds and possible threats do not represent a serious danger for them. Importance of social media for companys nowadays Social media marketing is a type of onlinemarketing, where companys use social media for several purposes. There are several possibilities to use social media for business useful, for example foster a good image, increase brand awareness, increase sales or offer support for customers and strengthen customer relations......

Words: 1332 - Pages: 6

Caso Mc Donalds

...Caso Mc Donald’s en la India Cuando la cadena de restaurantes de comida rápida Mc Donald’s decidió conquistar el mercado de la India se encontró con un gran obstáculo, por creencias religiosas los hindúes no comen carne de vaca ya que para estos son sagradas. El atractivo mayor para los clientes de Mc Donald’s son sus ricas hamburguesas de carne, sus papas fritas y para los niños la famosa Cajita Feliz. Este obstáculo más que eso fue un reto para la compañía ya que esta decidió adaptar su al consumo y costumbres de la India. La India le pareció atractivo a Mc Donald’s ya que este país es uno de los destinos mundiales más visitados en las últimas décadas, además es el segundo país mas poblado en el mundo. En la India además de personas con costumbres Hindúes también viven musulmanes los cuales no comen cerdo, es por esto que Mc Donald’s adapta su menú utilizando como opciones el cordero, el pollo y los vegetales. Entre los productos ofrecidos se encuentra el Maharaja Mac que es como un Big Mac pero de cordero, otro producto es el Mc Aloo Tikki el cual es de pollo y el Mc Veggie Burger realizado con vegetales. En la India no ha sido el único país que Mc Donald’s adapta su menú según las costumbres del país en Colombia incluyeron en el menú el café de Juan Valdez un producto generado en la zona, en Noruega país donde comen mucho pescado ofrecen el Mc Lacks a base de salmón, en Alemania los combos se sirven con cerveza, en Canadá sirven el Mc Lobster a base de......

Words: 412 - Pages: 2

Mc Donalds Production Operation Management Analysis Ahmedabad

...this type of restaurant so they are against of Mc Donald’s. Their party members protested against fast food chains using beef in their menu. As McDonalds by passed this issue with a no beef & pork policy, Political influence was neutralized. Good news is that trends in India are changing and young people like to eat fast food. McDonalds has expanded very fast in the last decade. The policies of governments affect business of McDonald’s in various ways; in how their products are produced, promoted, and sold. Price margin regulation is the factor that McDonald’s need to focus when launching in international market ECONOMICAL INFLUENCE Economical variables such as currency exchange, employment, Interest rate, tax ratio and need of international supply. Exchange rates also have a great impact on any international organization.USA has a High tax ratio, Low unemployment developed country, dealing in international currency (Dollars).Business for McDonalds in USA is already established and low risked but in India high unemployment rate, dealing in Rupees as currency and millions of people living below poverty line is a concern for McDonalds. But India is having a booming economy, low tax rate and availability of labor in abundance and development of middle class society in India is a positive sign for McDonald’s future. In India most of lower middle class students and employee are work in McDonald’s in low salary so its benefit for Mc Donald’s and also give employment to Indian......

Words: 2818 - Pages: 12

Mc Donalds in France

...you describe the target market? a. Provide a brief description of the target market b. What makes you think that this is the target market? 4. Please describe in detail the marketing challenge(s) faced by this US company in the international business situation that is the topic of the news article. a. Description of marketing challenges. Mc Donald’s challenge here is to offer a sandwich specifically for the people in France, a “Baguette”.The sandwich consists of a burger topped with French-made Emmental cheese and mustard. France is a difficult market because they are used to high quality products. b. What is the role for marketing in meeting these particular challenges? The role of marketing here is to offer them a Baguette in a sandwich, bread that they are fans of, research shows that 98% of French people eat bread every day. Research also showed that 65% of the two billion sandwiches sold each year are baguette based. c. Describe in detail what marketing should do/ is doing as stated in the article and in your opinion. Mc Donalds as a recognize brand, it has succeed globally. They have reached each country according to their culture, beliefs, customs, values and norms. They have accomplished their goal, to be the customer’s favorite place to eat and drink. 5. Based on your learning thus far in this course, are there any insights/recommendations that you would offer the marketing team of this......

Words: 794 - Pages: 4

Mc Donalds

...their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport. I. Situation analysis Economic factors: Currency trade likewise have an extraordinary effect on any organization. USA has a High duty ratio, Low unemployment created country, dealing in international money (Dollars).Business for Mc donalds in USA is as of now settled and low gambled yet for India high unemployment rate, dealing in Rupees as coin and a huge number of individuals living beneath neediness line is a sympathy toward Mcdonalds. Culture: One can't envision a day when the road side 'vada pav', "chaat" slowdown in our urban communities will vanish. It's such an essential piece of who we are as Indians. Demographics: McDonalds has made its surroundings suitable for school/understudies to home base with their companions and snatch their lunch at McDonalds. Psychographics: McDonalds has adjusted by comfort and way of life of the Indian buyers, as India has an enormous vegan populace so McDonald's thought of an alternate and new product offering which incorporates things like Mc Veggie burger and Mc Aloo tikki Burger. Consumer Behavior: There is exploration required to figure out the dietary patterns of individuals in an aggressive setting. . It is giving play territories to guarantee various families visit its outlets with youngsters. Porter’s five forces 1)Threats of New Entrance: It is difficult to make a noticeable brand name. New......

Words: 787 - Pages: 4

Mc Donalds

...effectively in drawing out the strengths and weaknesses of these fast food brands which have directly affected how successful are they as the competitors in the fast food industry. One of the news which the researcher had found online is Will A $15 Wage Help McDonald's Make Better Burgers And Fries Or Break The Iconic Franchise? According to this news, a raise in the wages of the employee might be able to increase the revenue of Mc Donald’s due to satisfactions the employee they have for McDonald’s. (Forbes, 2015) Through the study of this research, the researcher was expecting to know more about as well as McDonald’s but also its competitors like KFC, Pizza Hut and Subway that was beyond his knowledge. Further than that, the researcher was also expecting to improve his writing skills through this research. Questions like if McDonald’s is the most preferable option among the brands and if McDonald’s food is more healthy in general compared to other brands are also expected to be answered at the end of the research he was doing. Analysis In order to find out if Mc Donald’s is the most successful brand in the world, the researcher decided to obtain the opinions of the public through surveys. He created a survey form and printed them into 20 copies. Then, he went to the public and distributed them to 20 people for them to answer 10 questions which are relevant to the hypothesis he was trying to prove. The range of the age of the people who filled up the 20 survey forms......

Words: 2639 - Pages: 11

Mc Donalds

...MCDONALD’S CORPORATION: THE PAST, PRESENT, AND FUTURE Table of Contents A. Introduction 3 B. Company Analysis: 1. Beginning of an Empire 2. InDepth Financials 3. Charitable Contributions C. Expansion Into Global Markets: 1. China 2. South Africa 3. Brazil 4. Saudi Arabia D. SWOT’S E. Recommendation F. Conclusion G. Sources 4 5 7 7 8 9 10 10 14 15 16 2 A. Introduction In beginning a new century the McDonald’s Corporation is looking towards the future, more specially in the area of global expansion. Gone is the traditional style McDonald’s that many people are accustomed with, McDonald’s are focusing on new innovative modifications to their menu, depending upon the regions culture, customs, and traditions. Opening coffee bars in the United States is also on the agenda for the world’s largest fast- food behemoth. McDonald’s, realizing a need for global expansion, diversified into other areas of the fast- food industry. Some of the company’s most recent and notable acquisitions were the Boston Market restaurant chain and taking a 33% stake in the United Kingdom’s Pret A Manger, a sandwich bar chain with more than 100 outlets across the United Kingdom (). When a firm decides to do business internationally, there are many considerations the entity McDonald’s weighed to choose the best strategy in going overseas. Some of the cross-cultural issues facing McDonald’s management are similar, however many practices vary depending upon which country the......

Words: 4347 - Pages: 18

Mc Donald Présentation Et Stratégie

...réduit de plus en plus nos temps consacrés aux différents repas de la journée, se qui nous incitent à fréquenter d’avantage les lieus de restauration dites « Fast Food ». Ces derniers nous offrent plusieurs types de nourritures et formules (les sandwicheries, Subway, Pasta, Quick et Mc Donald’s et bien d’autres.) qui nous permettent de pouvoir choisir en fonction de nos goûts. Nous avons choisie de baser notre étude avec Mac Donald’s car c’est le leader mondial dans les restaurants dit « rapides». Mac Donald’s est un enseigne qui à prit conscience du besoin de qualité des consommateur ainsi que la protection de son environnement. Elle a donc mis en place plusieurs démarches allant dans le sens de ces besoins. Les codes couleurs de Mac Donald’s ont été modifiés, la production de ses produits est plus propres pour l’environnement et toutes ces nouvelles campagnes de pub on un lien avec la qualité et la nouvelle éthique de l’enseigne. Mais ces démarches ont elles réellement eu un impact dans l’esprit de ses consommateurs ? Le but de cette étude Marketing que nous avons mis en place est de montrer que l’analyse des contextes d’achat des produits peut permettre aux restaurants Mc Donald’s dans un niveau international de bien mieux répondre aux attentes de leurs consommateurs. A partir d’une étude d’ordre quantitative menée auprès de 200 consommateurs, nous montrerons le niveau d’importance accordée tant à la qualité des produits achetés qu’à l’image......

Words: 2468 - Pages: 10

Ib Paper 2 Section C Essay 1 ( Mc Donalds and Kfc

...place and promotion and are used to increase sales revenue, profit and also customer awareness. Marketing strategies may differ between two different cultures, as the business has to appeal to two different consumer markets. For example Mc Donald’s in a country such as America would have the different marketing strategies compared to a country such as India. Although Mc Donald’s is a franchise and has to follow a core menu set by the franchiser, it has to adjust its products to the country it is located in and the culture. The products that Mc Donald’s sells has to appeal to the market and the local culture. Since in India 85% of the population doesn’t eat beef or pork or will ignore any restaurant that serve beef, it really wouldn’t make sense for them to sell beef. In order for Mc Donald to maximize sales it would have to convert into selling chicken products to allow them to attract a lot of customers. But there is a problem in India there are a lot of other large franchises that sell products based of chicken, so Mc Donald will have to find a new way using the 4Ps from the marketing strategies to allow them to stand out from their competitors. In India for Mc Donald to stand out from the competitors, they had an innovative idea which is Mc delivery. So for them to have a higher sales revenue they decide to introduce home delivery of their products to the homes of their customers which was an innovative strategy. The United States on the other hand, in contrast to India......

Words: 655 - Pages: 3

Naruto: Shippuuden Movie 7 - The Last (2014) | American Psycho (2000) 720p BRRip 900MB | Gioielleria, parti e componenti