Marketing 4p of Nike

In: Business and Management

Submitted By louricne
Words 3153
Pages 13
Introduction Retail can be defined as the sale of physical goods, merchandise and any services to the consumers for their personal, family or household for direct consumption. In most of the retail industry, every sales transaction involves the final consumers. Retail industry is categorized as the service factors which made a positive impact on the economic growth of Malaysia. In Malaysia, the retail sector is strictly regulated by Ministry of Domestic Trade and Consumer Affairs (MDTCA) through the committee of retail trade.

The growth of retail industry is always having a direct positive relationship with the economic growth. The phenomenon can be easily explained as when economic slowdown, the retail industry is expected to face challenges as the consumers begin to reduce and limit down their expenditures which will eventually reduce the retailer’s revenue and profit. For example, in an economic recession, fewer consumers will think about buying a pair of new shoes to avoid an extra financial burden. In addition, the increasing price of basic commodities will cause the retailers to face cost pressures which reduce their profit margin.

Background of NIKE Company
Nike Company is one of the largest retailers that involved in Malaysia’s retail sector. It involves in the athletic footwear retail industry as its primary main focus is on supplying sportswear. It is the leading retail marketer of sport apparel, athletic shoes and a major manufacturer of sporting equipments in the world. Nowadays, besides selling sportswear, Nike also involves in selling of casual and fashion footwear in order to increase its consumer networks coverage. To distributing its products, Nike is operating own outlets which known as Nike Town and distributing the franchises to most of the countries in order to extend the business throughout the world. Nike helps to create a lot of…...

Similar Documents

Marketing Audit of Nike

...Marketing Audit of Nike Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 110 countries with primary market regions in United States, Europe, Asia Pacific, and the Americas (not including the United States). Nike has some over 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites sell Nike’s sports and leisure products. Nike is leading the sales in the athletic footwear industry with a 33% global market share. Nike Inc. achieved their current status by promoting “quality production, innovative products, and aggressive marketing” in their products. As a result, for the fiscal year end 1999, Nike’s 20,700 employees generated almost $8.8 billion in revenue worldwide. ENVIRONMENTAL ASPECTS ECONOMICS Have changes in......

Words: 3446 - Pages: 14

4p Analysis in Marketing

...Management of the 4-P’s of marketing (marketing mix) is the mandate of a marketing manager in firm. A marketing manager therefore analyzes the market, plans for the future, develops marketing strategies, and meets market needs and desires. The marketing plan identifies all controllable elements of the exchange relationship between an organization and its customers. The 4-Ps are considered controllable since they represent the key inputs into a marketing manager’s plan. Such inputs may entail budgetary allocation, human and physical resources. The 4-Ps and their management strategies are explained below. 1.Product: -Is a tangible object or an intangible service that is mass produced or manufactured on a large scale with a specific volume of units. Intangible products are service based like the tourism industry and the hotel industry or codes-based products like cell phone load and credits. Typical examples of a mass produced tangible object are the motor car and the disposable razor. The product aspect includes individual goods, product lines or service features and benefits that meet consumer wants and needs as identified through market research. 2.Place: Place represents the location where a product can be purchased. It is often referred to as the distribution channel. It can include any physical store as well as virtual stores on the Internet. Place is not exactly a physical store where it is available. Place is nothing but how the product takes place or creates......

Words: 409 - Pages: 2

Marketing 4ps Place

...MARKETING: PRINCIPLES AND PRACTICE SM1010 MARKS AND SPENCERS – PLACE MODULE TUTOR: JAYA AKUNURI SEMINAR TUTOR: RULA AL-ABDULRAZAK CONTENTS Page Introduction 4 Abstract 4 Distribution Channel 5-6 Distribution Strategies 7-8 Conclusion 9 Bibliography 10-11 INTRODUCTION Few producers sell their goods direct to the consumers, however most use third parties or intermediaries to bring their products to the market. They try to forge a distribution channel- a set of independent organisation involved in the process of making a product or service available for use or consumption by the consumer or business user. This report will examine the way Marks and Spencer’s sell their goods direct or indirect to the consumers. The following......

Words: 1847 - Pages: 8

Marketing of Nike

...Marketing Project Nike Sofa Content : 1. Marco-environmental Factor * Demographic environment * Economic environment * Natural environment * Cultural environment * Technological environment 2.Micro-environment Factor * The company * Suppliers * Marketing intermediaries * Competitors * Publics * Customers 3. Customer buying behaviour * Cultural * Social * Personal * Psychological 4.Segmentation 5.Targeting 6.Positioning 7.Marketing Mix Strategies * Product * Price * Place * Promotion 8.Conclusion 9.Reference 10.Appendix 1. Marco-environment * Demographic environment According to the chart below, the number of domestic household is increasing .When umber of family increase , the demand of furniture is also increase .Thus ,the demand of sofa rise . * Economic environment As the lastest data( from the appendix) shows, the whole GDP in HK increased about five percent in the lastest two quarter even if the Europe's Debt Crisis are deteriorating, and that means domestic demand help up rapidly and dirve the whole economic increased. "The growth momentum of the Hong Kong economy tapered further in the third quarter of 2011, amid increasing headwinds on the external front caused by the deepening eurozone sovereign debt crisis and faltering recovery in the US. The domestic sector nevertheless stayed robust throughout......

Words: 3024 - Pages: 13

Marketing 4p

...MARKETING MIX (4P’s) Product. Key elements in the marketing mix are Product where it offered to the market to satisfy those needs and wants. Besides, Sony has been expended their business globally as they are able to innovates their product to get fully satisfied by everyone. By adding to that, the company also able to provides a unique customer service to satisfy consumers needs and wants. Quality; Nowadays, customer is more likely to look at a product quality rather than the price paid off. The consumer is more demanding to a valuable product which can last for years and also to the reasonable price. Thus, Sony have been innovated/ add value into the Sony product like the models of Sony 50” W800B Bravia 3D TV. This model have a unique functions which include 3D, Internet, and HD and so on. By this, the customer will have the feels like having the model/product in a high standard. Variety; The product in the marketing mix have a tangible product and service. Sony company have a tangible products which consumer can look, touch, and feel the elements of the Sony products. Product decision is all based on the brand name, styling, quality, safety, packaging and etc. Customer always look for a new and improve things. For example, like Sony TV 50”W800B Bravia 3D TV. Place (Distribution). The place means location in the marketing mix tools. It means that the products have to be in the right place at the right time. The delivery channel must be able to deliver the......

Words: 841 - Pages: 4

Nike Marketing Strategy

...Description of marketing strategies applied by Nike Air Force 4.1 Challenges Forcing Nike to Focus More on Marketing Sportswear is defined primarily as apparel and footwear made for sports participation, though is now also includes casual clothes worn by people for daily activities (E. Ko, C. R. Taylor, et al., 2012). The sportswear market is one of the most price-competitive markets throughout the globe. Within the UK, items of sportswear are purchased by almost 90% of people under 35 years of age, and by 76% of the population as a whole (Mintel forecasts, 2006). The international sportswear market is worth nearly 41.5 billion US dollars at the wholesale level, with Nike, Adidas, as well Reebok comprising some 14% of this market (Jeroen, 2004) and more details are shown in Figure 1. International Athletic sportswear market: Share by brand in Millions of US dollars (Source: Sporting good intelligence, 2003) 4.1.1 Overview of sportswear industry through Porter’s Five Forces analysis Before the study regarding the marketing strategy of Nike Air Force, it is important to have a clear view of sportswear industry as a whole. Based on Porter's Five Forces model, the general characteristics of the industry can be described in the figure as follow. Based on the analysis, it can be concluded that the sportswear industry as a whole can be characterized as competitive and easy for new entrants. Such truth has raised challenges for existed companies, such as Nike. In addition......

Words: 7441 - Pages: 30

4ps of Marketing

...mature and is dominated by two players, HUL and Nirma. Nirma created a revolution in the market by pioneering the concept of low-cost detergents. Putting the right product in the right place, at the right price, at the right time. India is a one of the largest consumer economy, with burgeoning middle class pie. In such a widespread, diverse marketplace, Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products. In a short span, Nirma created an entirely new market segment in domestic marketplace, which is, eventually the largest consumer pocket and quickly emerged as dominating market player – a position it has never since relinquished. Rewriting the marketing rules, Nirma became a one of the widely discussed success stories between the four-walls of the B-school classrooms across the world. What do you think about the positioning of the brand? Amongst the low cost players, Nirma commands a premium positioning PRODUCT Since the launch of Nirma detergent powder in 1969, the Nirma portfolio has grown to include fabric care products, personal care products, food products, packaging and chemicals. However, the underlying philosophy remains consistent – to deliver value to consumers products for the lower-end market. in the mid-priced segment, the Super Nirma Washing Powder successfully debunked the myth that high-quality products had to be highpriced In the scouring......

Words: 2413 - Pages: 10

The 4ps Marketing Strategy

...the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps marketing strategy the 4ps......

Words: 644 - Pages: 3

Marketing Nike Marketing

...Marketing Nike Marketing Nike hit the ground running in 1962. Originally known as Blue Ribbon Sports, the company focused on providing high-quality running shoes designed for athletes by athletes. Founder Philip Knight believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Nike’s commitment to designing innovative footwear for serious athletes helped it build a cult following among U.S. consumers. Nike believed in a “pyramid of influence” in which the preferences of a small percentage of top athletes influenced the product and brand choices of others. From the start its marketing campaigns featured accomplished athletes. Runner Steve Prefontaine, the first spokesperson, had an irreverent attitude that matched the company’s spirit. In 1985, Nike signed up then-rookie guard Michael Jordan as a spokesperson. Jordan was still an up-and-comer, but he personified superior performance. Nike’s best paid off—the Air Jordan line of basketball shoes flew off the shelves and revenues hit over $100 million in the first year alone. As one reporter stated, “Few marketers have so reliably been able to identify and sign athletes who transcend their sports to such great effect.” In 1988, Nike aired the first ads in its $20 million “Just Do It” ad campaign. The campaign, which ultimately featured 12 TV spots in all, subtly challenged a generation of athletic enthusiasts to chase their goals. It was a natural manifestation of Nike’s......

Words: 1182 - Pages: 5

4ps of Marketing

...The Marketing Mix: The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market.The 4 Ps of marketing are Product, Price, Promotion and Place. Let’s understand first the meaning of these terms and how are these vital to understand before the product is pitched in market. 1. Product: Whether you sell a mobile phone, a hair conditioner, soap or anything else, you first need to understand what your product is. This explains the unique selling preposition of the product and how that product is different from the other competing products in the market. 2. Price: Once you have completely understood the product, then the price is the next thing that needs to be determined. Price will also then determine how you decide o place the product and what will be the method of promotion. Price will also determine the profit amrgins and eventually the top line and the bottom line will also be affected by the price you set for your product. 3. Promotion: Now you have a product and the price for it, it can now be decided how the product is going to be promoted. There are several methods to promote a product for example there are traditional ways of promoting the product like newspaper, TV advertisements, radio advertisements, hoardings etc. and then there are the modern ways of promoting the product like online promotion, social media promotion on Facebook & Twitter, advertising through the mobile applications, push......

Words: 1580 - Pages: 7

4ps of Marketing

...he campaigns for. After short listing readily available shoes like Power, Nike, Puma & Adidas; me and my son were left to choose between Adidas and Nike a. Nike sneaker is the desired product we are pursuing. 1. Product (solution) Nike offers a wide range of products such sports shoes, apparel, sports equipment and accessories. With addition of ‘wearable electronics’ and ‘apps’ that can track complete fitness activity under ‘NikeFuel’, Nike offers a complete range for fitness freaks and athletes. They also market head, wrist gear under the same brand name. For almost any athletic or sporting activity, Nike offers a complete solution for men, women and kids - right from head to toe. 2. Place (Access) Nike shoes are carried by multi-brand retail stores, exclusive Nike stores, Nike outlets and all major retailers on the internet. Nike sells its products through independent distributors, licensees and subsidiaries. ‘Brick & Mortar’ stores in over 200 countries across the globe sell Nike products – add to it the reach it provides by using internet – Nike product is virtually available from any part of the world. 3. Price (Value) Nike’s pricing is designed to be competitive to the other sports and athletic footwear brand. The brand commands a premium and caters to customers who want the very best. 4. Promotion (Education) Nike uses targeted advertising in the print and electronic media. Nike also has a number of famous athletes as brand ambassadors from all......

Words: 995 - Pages: 4

Marketing 4p for Big Companies

...webpage can get regular e-mails about sales promotions. Those who only read the leaflets of Rossmann and Drogerie Markt can still be up-to-date with the latest promotions. There are several occasions when a customer can get a free toothbrush if he/she purchases two dentifrices. Unilever also uses several promotions, especially in these times of the economic recession. They try to focus more on moderate brands, to boost sales, because people these days tend to switch to lower priced products. Unilever is organizing promotions with their brand “Baba” to increase sales. They often use even bundling, which means they sell several products together in one package. References: Kotler, P, Armstrong, G, Saunders, J, Wong, V 1996, Principles of Marketing, Prentice Hall , Europe Gyükeri Mercédesz, 2009, “Fő szerep a régióban”, manager magazin, November 2009, pp.......

Words: 1111 - Pages: 5

Marketing with 4p

...A2267694 – 杜梅幸 Marcy MARKETING STRATEGIES WITH 4P Apple’s Products (Product Mix) Apple Inc. has continued to expand its product mix. Based on the theory of Marketing : This component of the marketng mix determines the outputs of the business organization. * The main product lines: 1. Mac 2. iPad 3. iPod 4. iPhone 5. Apple TV 6. Apple watch 7. Software These products show: + The firm’s diversification in this component of the marketing mix + The company continues to develop new products such as the Apple electric vehicle, which is under development through collaboration with firms like Tesla Motors. + Apple’s marketing mix is extensive in terms of product variety to address customers’ needs in differnent areas of their lives. Apple’s Promotions (Promotional Mix) Promotion activities emphasize the premium image and quality of the firm’s products. * Support business position in reaching more target buyers * The elements of this component: 1. Advertising 2. Personal selling 3. Sales promotion 4. Public relations + Advertising through the company’s website, Apple Stores, as well as advertising through other firms such as technology news sites + Personal selling in the aim of covincing store visitors to make a purchase + Sales promotion: Some Apple stores offer old models with discounted prices when bundled with larger and more expensive products + Public relations to optimize its corpratate......

Words: 412 - Pages: 2

Marketing Plan of 4ps

...I. Implementation of marketing mix (4P’s mix) Product: 1) Product Level: The Customer Value Hierarchy Core Benefit: Club Med is an innovative all-inclusive holidays for traveler/family to relax and enjoys carefree getaway and unique experiences with their loved ones. Given travelers/ customers the environment of freedom and happiness, rejuvenate spirits and feel brand new once more. Basic Product: Club Med’s services: When arrive in the airport, Club Med’s G.Os will be waiting there and had arrange the resort room for all the customers. With best services and guide the customers to take speedboat to the resort/island. There will be a warm welcome with the welcome drinks from the moment when customers arrives the resort/ island. Club Med’s G.Os will be waiting to answer all questions at the reception desk, by given the most important information (activity and excursion timetables). A G.O will escort you to the room and the luggages will send to customer’s room shortly. Club Med provides language support (Japanese, Frances, English and Chinese) for the whole day. For example: There will be a English-speaking G.O for English speaking customers and to help them sign up for activities and to attend to customer’s needs during daytime and evening programs held at the Resort. By given peace of mind to the relaxed parents and happy children, Club Med also provides well-trained G.Os to supervise the event and put children who speak the same languages together during......

Words: 1481 - Pages: 6

Marketing Strategy 4p on Kotex

...iKnowMovement has spread to more than 1 million women across Asia through school programs, initiatives, web, outdoor events and social sites like Facebook and Twitter ... all for one purpose, to spread the truth to women in Asia. Introduction & Company Background Kimberly-Clark is a leading global health and hygiene company employing nearly 53,000 people worldwide and posting sales of $19.4 billion in 2008. Headquartered in Dallas, Texas, with operations in 35 countries, Kimberly-Clark’s global brands are sold in more than 150 countries. Every day, 1.3 billion people trust Kimberly-Clark products and the solutions they provide to make their lives better. Kotex’s success was more than just a great product, but the result of a clever marketing program as well. At the time, most drug stores carried every item behind the counter, and these drug stores were virtually 100% staffed by men. Most women of the time found it very embarrassing to ask for feminine hygiene products from the men behind the counter. Kimberly-Clark urged these stores to move the items from behind the counter to in front of the counter, so that women could simply pick the products up and surreptitiously buy them from the cashier. Following Kotex, Kimberly-Clark launched Kleenex in 1924 as the world’s first disposable handkerchief using the same cellu-cotton material. Together, the Kotex and Kleenex brands provided the company with a solid financial foundation to see it through the great depression,......

Words: 3898 - Pages: 16

Julia Wieniawa-Narkiewicz | Download Xilisoft iPhone Magic Platinum | Venganza 2 BDremux