In: Business and Management

Submitted By City4392
Words 1178
Pages 5
Melissa Pearl
Managerial Leadership
Leader of the Century Award Nomination

This letter serves as my nomination of the Leader of the Century award for Sir Richard Branson. I feel that this award is presented to someone who demonstrates integrity and honesty, is an inspiration to others and possesses the ability to learn from himself and others, no matter the situation. These are all characteristics of an effective leader such as Richard Branson.
Branson’s predominant leadership style is charismatic. This is based on referent power as this type of leader is admired by their followers; people want to be like him and are eager to emulate his success. Typically, charismatic leaders have a high level of need for power, and have the ability to motivate others to go above and beyond what is required. They are imaginative, and innovative, thinking that risking life is part of doing business. Being innovative has led to many successful businesses in many different sections. Charismatic leaders “act in unconventional ways, and use unconventional means to transcend the status quo and create change” (Daft, p.322). Richard Branson loves unconventional ways, advertising on blimps over stadiums with a football game in session, frequent hot-balloon rides, and the purchase of his own personal island. I have chosen this style of leadership because although he possesses a high level of authority being the CEO of a large company, Branson doesn’t use external power or authority to gather his followers. Instead, his personality and self-belief are used to elevate and transform others and the organizations he creates, expressing charisma through pursuit of activates he has a true passion for.
Along with charismatic leadership, Branson also displays a transformational leadership style. This way of leading often leaves subordinates with a feeling of reward and strong…...

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