Jot Swot

In: English and Literature

Submitted By divyabtolani
Words 463
Pages 2
SWOT

A range of toys backed up by IPRs launches 5 new goods per year the products are unique due to new technology electronic chip components. new designers bought in each year leading to innovation understanding and commitment between outsourced manufacturers good system of CAD CAM, between co. and manufacturer

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Only focused on two age groups
They are not confident about catering to other age groups and responding to rivalry.
Loan financed business, risk of raising money when required.
The design and production process is long all manufacturers are small and only in China nowhere else no manufacturer dedicated alone to Jot. Handling other customers too focus is mostly put on the Unit price for manufacturers to meet gross profit req. delivery system is slow to asia

http://www.scribd.com/doc/124131757/swot-analysis-sample-of-toy-industry http://www.cimaglobal.com/Documents/Student%20docs/2010%20syllabus%20docs/T4/T4%20AS%20analysis.pdf ====================

PEST

------------------------------------------------- http://businessworld-asif9ca.blogspot.ae/2011/07/pestel-analysis-unilever-global.html http://ec.europa.eu/enterprise/sectors/toys/ http://kimarketingintl.com/hot-new-toys-trends-from-toy-fair-2012/ http://www.key4communications.com/en/toys/analisis/the-european-toy-industry_91.html

ECONOMIC
The European Union is the largest toy market in the world. Consumers spent in 2011 a total of €16.5 billion in toys, compared with €15.6 billion in the US, €4.3 billion in Japan, €3.9 billion in China, and 2.2 billion in Brazil.
The European toy market has maintained a growth of between 3% and 6% in recent years, despite declines in southern countries . In 2012, estimates of TIE point to stagnant sales for the EU.
The 99%…...

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