Jetstar Asia Swot

In: Other Topics

Submitted By frodo2006
Words 320
Pages 2
Jetstar Asia Swot
Strengths
 Their successful reputation crowned them 'Best Brand Experience for Low Cost Carrier' by Ad Asia Magazine, 'Best Low Cost Airline, Southeast Asia & Asia (2006 & 2008)' -Skytrax Award, 'Top 10 Airlines by Passenger Carriage (2006 & 2007)' -Changi Airline Award from the Civil Aviation Authority of Singapore (CAAS) , 'Best Asian Low-Cost Carrier (2006 & 2007)' -as well as TTG Travel Awards .
 Jetstar Asia has kept to their advertising promises of Jetstar Asia is “All day everyday low fares” and “Low Fares, Good Times” by continuing to provide low fares.
 Staff members are multi skilled which means efficient workforce.
 Its point-to-point model ensures lower unit cost and encourages the utilization of the aircrafts’ entirety.
 In order to keep fares low, Jetstar Asia has a buy on board in all domestic routes offering food and beverages for purchase. Passengers may purchase food and beverage on board from the cabin crew as part of a buy on board programme called JetCafe. On flights operated by Jetstar Asia, passengers may only consume food and drinks purchased on board unless they have special medical or dietary needs.
 Booking tickets online back in Singapore proved to be a simple affair. Unless you are booking many many months before your intended flight, Jetstar’s fares are usually more expensive than Tiger’s. However, many do not seem to mind because Jetstar Asia has somehow successfully marketed itself as the “better and more reliable” low-cost carrier in Singapore. Departing from Terminal 1 instead of the Budget Terminal is an example.
 With investment technology was part of the airline’s continued focus on improving customer experience, Jetstar Asia has launched international web check-in with passengers now able to check-in for selected Jetstar Asia flights at Jetstar.com between 48 and 2 hours prior to flight departure.…...

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