Internship Report Orange

In: Business and Management

Submitted By BoBoSanDiego
Words 15943
Pages 64
Institut de la COMmunication et des TECHnologies numériques

Université de Poitiers

mémoire de stage
Orange & le management de marque

Tuteur de Stage : Mr Dominique Bordas Professeur référent : Mr Jérôme Neveux Licence 3 Information- Communication

Renaud Arnaudet

Année/08-09

Merci

à Dominique Bordas, directeur de la communication de France Telecom Limousin Poitou-Charente et maître de mon stage, pour m’avoir fait confiance durant 4 mois. à Jérôme Neveux, intervenant à l’ICOMTEC et tuteur de mon stage, pour sa disponibilitée et son aide tout au long de mon stage. à toutes l’equipe de la direction régionale Limousin Poitou-Charente, et son directeur, Hubert Barthélémy.

remerciements/2

sommaire
Introduction générale

Rapport de stage / p.5
I. L’entreprise France Telecom / Orange.......................................................................6 I.1. Historique......................................................................................................6 I.1.a) La naissance du service de télécommunication français.................. 6 I.1.b) La création de la société France Telecom........................................ 7 I.1.c) L’ouverture du capital en pleine bulle spéculative............................. 7 I.2. Situation actuelle...........................................................................................8 I.2.a) Les chiffres clés du groupe.............................................................. 8 I.2.b) Gouvernance.................................................................................. 9 I.2.c) Des activités parallèles.................................................................... 10 I.3. Stratégie de développement futur..................................................................11 I.3.a) France Telecom devient Orange...................................................... 11 I.3.b)…...

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