If Mass Society Didn't Exist, Would There Still Be Mass Media?

In: Social Issues

Submitted By natalieykw
Words 1572
Pages 7
In today’s time and age, mass society and mass media is a massive cultural wave that more or less plays a large role in society. Like it or not, mass society and mass media is largely intertwined with one another. In this essay, it will be discussed whether mass media is influenced by the presence of mass society.
Mass society is a social system that is determined by mindless standardisation, the weakening of religion, a sense of alienation and moral emptiness, strained family and community ties, political indifference and the replacement of refined and high culture such as art and literacy with low culture which gives way to bland and unsophisticated tastes. The society concerned in this context is born from the modern, industrialised era where factory-produced, mass consumer goods precede home-grown goods which are produced on a smaller scale. The Industrial Revolution that took place in the 19th century contributed to the ‘soulless’ uniformity of the society and paved a way for the decline of traditional and aristocratic ways of past societies. Mass society is largely related to mass culture in which consumerism tendencies play a dominant role. It can also be defined as the young society which has been transformed from having individualistic, communal and pluralist characteristics to one which are of the total opposite of these values. Mass society is often seen as a threat to the American social, cultural and political life because it has changed American mass culture from one that rewards restraint and Protestant work ethics to one that encourages pursuit of power and control. The drastic change which was caused by the various conflicting demands by the immigrants, feminists and other minorities had successful destroyed cultural values. Mass society theory states that mass media is a very strong portal for communicating to the masses, because whatever is…...

Similar Documents

Mass Media

...Mass Media Omar Orozco Hum 186 April 27, 2012 Mass Media Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet. Advertisements are intended to attract its audience into thinking they can't live without the product or service being presented to them. They prey upon our weaknesses and insecurities, and they use our desires and needs to seduce us. A good advertisement will make you buy a product, but a great advertisement will make you need a product. Magazine life span increased as the industry stabilized. Magazines originally only had seven main categories: religious, literary, agricultural, general, medical, miscellany, and social reform, as the modern magazine era was entered new categories were added at an exponential rate. Today there seems to be a magazine to cover every topic imaginable. Some of the new magazine genres are fashion, health, interior design, pets, teen life, children, parenting, adult entertainment, mechanics, military, and technology. This sub-category division of magazines is advantageous for advertisers making it easier to reach their target demographic. Copyright laws evolved alongside the rapidly expanding literary market in order to protect the published material from pirating by other publications. Newspaper is perhaps the one word most commonly referred to as a mass media, and it is the oldest form. The......

Words: 769 - Pages: 4

Mass Media

...Evelyn Widjaja Ms. Webster Expository Composition Period 2 7 April 2011 Mass Media The concept of media has expanded throughout society, whether to being on the newspaper, television, radio and the internet (Robyn 1). The main purpose of mass media in our society is to provide information, entertainment and advertisement (http://saching.com/Article/The-Positive-and-Negative-Effects-of-Media/873). I will discuss the influence that mass media has for the public and some evidence that will help support the statement “People are more influenced by mass media that they think” (Alexander & Janice 1). Technology has attracted people to engage in mass media, it has brought out easy ways of communication and provided us to make contact with people from different places (Robson 1). Mass media does not corrupt us but it gives the information clearly and steadily (Robyn 1). We need to add to these different types of media as in a way that can help us in life ( Levine 9). Our everyday style is showered with advertisement, more like information and other sorts of different type of mass media (Robyn 2). For instance the newspaper is an incredible influence tool in the society, they can easily turn on people emotions in favor or against an issue sometimes (Robyn 2). This is because we as readers tend to believe everything that is written in the newspaper even though it might be the wrong information (Robyn 2). Due to the technological purposes, we have achieved a step......

Words: 610 - Pages: 3

Mass Media

...The major developments in the evolution of mass media during the 20th century? The Mass Media in the 20th century could easily be defined as Mass of Change in technology. Taking over the world many people weren’t ready nor expected the media to branch out in so many directions or availability. When this storm of technology approached; many people were left in the dark not knowing what was about to be offered for them to have access to. From once dialing a phone number on a rotary telephone to dialing the same number in the 20th century from a car phone or cellular phone. Having people out evaluating which computer would suit their needs along with their families and soon becoming familiar with the internet. No need for a computer retail store to be the last stop on the way home; also stop by and pick out a satellite and make the appointment to have it installed. I remember all too well living in the country where there was only 3 local channels; so having a satellite installed we became popular with neighbors who couldn’t afford a satellite at the time. Having many different workplaces getting the taste of the changes also; colored printers were now available, making everything a lot brighter than the original black and white. I’ll say in the 20th century many ideas became reality and only started this race now of who can invent and over challenge the latest edition. One example comes to mind is a Galaxy 4 cellphone; that in at least 6...

Words: 657 - Pages: 3

Culture and the Mass Media in the Bahamian Society

...Culture and the Mass media in the Bahamian Society To me culture is the learnt characteristics of a particular group of people within a country and helps define it from any other country. Examples of Bahamian culture include our cuisine, music and arts, dress, social habits and dialect. The culture of the Bahamas, like any other country, can be influenced by many factors and one of these factors is the mass media. During our group discussion it was brought up that the Bahamian diet is influenced by other cultures, for example American and Chinese, and that the media does this through television and radio advertisements. Daily on all media outlets we can see and hear promotions for American fast food franchises like Wendy’s and Kentucky Fried Chicken; however, advertisements for Bahamian food establishments are very limited. I believe this may result in many young Bahamians becoming heavily influenced by foreign cultures and eventually not knowing how to prepare native cuisines, for example stew fish and pea soup and dumpling. In addition, our group discussed Bahamian music and art. When one hears the word “reggae” Jamaica instantly comes to mind; this shows how music can be related to a country. For the Bahamas, music like Junkanoo and rake&scrap are associated with the Bahamian culture, but we realized that these forms of Bahamian music are not predominating on various local radio stations. Furthermore, Junkanoo music is only played frequently during a certain time......

Words: 759 - Pages: 4

Mass Media

...THE ROLE OF THE MEDIA IN DEEPENING DEMOCRACY SHEILA S. CORONEL EXECUTIVE SUMMARY Since the 17th century, the role of the press as Fourth Estate and as a forum for public discussion and debate has been recognized. Today, despite the mass media’s propensity for sleaze, sensationalism and superficiality, the notion of the media as watchdog, as guardian of the public interest, and as a conduit between governors and the governed remains deeply ingrained. The reality, however, is that the media in new and restored democracy do not always live up to the ideal. They are hobbled by stringent laws, monopolistic ownership, and sometimes, the threat of brute force. State controls are not the only constraints. Serious reporting is difficult to sustain in competitive media markets that put a premium on the shallow and sensational. Moreover, the media are sometimes used as proxies in the battle between rival political groups, in the process sowing divisiveness rather than consensus, hate speech instead of sober debate, and suspicion rather than social trust. In these cases, the media contribute to public cynicism and democratic decay. Still, in many fledgling democracies, the media have been able to assert their role in buttressing and deepening democracy. Investigative reporting, which in some cases has led to the ouster of presidents and the fall of corrupt governments, has made the media an effective and credible watchdog and boosted its credibility among the public. Investigative......

Words: 8223 - Pages: 33

Mass Media

...Effects of Mass Media Paper HUM/186 September 4, 2013 Effects of Mass Media There have been major developments in mass media since the beginning of the century. Once upon a time, the use of the radio, newspapers and magazines ruled the way information was sent out into the world. As the years turned, things like Cinema, Television, Cable, Computers, Lap Tops, Compact Discs, Digital Video Discs, and Internet gave mass media a whole new perspective. No longer will you have to wait to get the information you want, it is readily accessible at the tip of your fingers. It is not unusual to hear stories of how people got their information in the old days. Grandmother, Grandfather, Mother, Father, and children used to sit by the radio after dinner to listen to their favorite broadcasts, ball games, and the news. Newspapers and magazines also contributed to American culture by being readily available on almost every corner and newsstand. Newspapers were how people got their day-to-day information brought fresh to them every morning and in some cases with the evening paper as well. Magazines on the other hand, were available weekly and monthly and told fiction and non-fiction stories, along with current events around the world. Cinema is another form of culture; movie theaters and drive-ins were a big part of growing up in the era of the 1940s thru 1980s. Movies were a way of communicating and meeting up with each other. Family outings would be a regular for......

Words: 866 - Pages: 4

Mass Media Influence on Society

...Media’s Influence on Society Over the last 500 years, the influence of mass media has grown exponentially with the advance of technology. First there were books, then newspapers, magazines, photography, sound recordings, films, radio, television, the so-called New Media of the Internet, and now social media.  Today, just about everyone depends on information and communication to keep their lives moving through daily activities like work, education, health care, leisure activities, entertainment, traveling, personal relationships, and the other stuff with which we are involved.  It's not unusual to wake up, check the cellphone for messages and notifications, look at the TV or newspaper for news, commute to work, read emails, take meetings and makes phone calls, eat meals with friends and family, and make decisions based on the information that we gather from those mass media and interpersonal media sources. We need to be aware that the values we hold, the beliefs we harbor and the decisions we make are based on our assumptions, our experiences, our education and what we know for a fact.  We rely on mass media for the current news and facts about what is important and what we should be aware of. We trust the media as an authority for news, information, education and entertainment. Considering that powerful influence, then, we should know how it really works and how does it really influence us. The degree of influence......

Words: 1477 - Pages: 6

Mass Media

...Since the 1990s, Zambia has experienced drastic political, social and economic changes, these changes have proliferated in the media industry more especially radio broadcasting. The need for community radio stations in Zambia has risen over the past few years this is because radio is still the dominant mass-medium in Zambia and Globally. It has the widest geographical reach and the highest audiences as compared to television, newspapers and other information and communication technologies. Radio seems to have proven itself as a developmental tool, particularly with the rise of community and local radios. Therefore, its from this background that this article…. A community radio station is a type of community mass media. The different types of mass media in Zambia can be classified under print, broadcast and electronic media. A community radio station is defined as a non-profit distributing which is designed to serve specific communities of location and interest, thereby providing programming that is relevant to the community, and with management structures that represent the community the station serves. (Lewis and Jones, 2006). It is operated in the community, for the community, about the community and by the community. It is said to be a sound broadcasting station that serves a specific section of society known as a community. The ownership and management of a community radio station is representative of the community that persues a social development agenda and which is......

Words: 1550 - Pages: 7

Mass Media

...Hı everybody! Before moving onto our debate point, I would like to thank those who put forth their effort and precious time to organise this tournament and gave us the chance to socialize and practice our English. First of I want to make a definition of what mass media is. All the different tools that are used to assist the distribution and circulation of information and entertainment to the public come under the umbrella of mass media. Radio, television, cable, telephone, telegram, newspapers, magazines,theatre and movies are all considered as ‘mass media’. These tools involve exchange of opinions, and public involvement. Today the list of mass media also embraces pagers, satellites, electronic mail, internet, cell phones, and computers. These new additions, unlike the other tools of mass media that work as transmission technologies transmitting information from one source to many receivers, are basically interactive; working more on the person to person formula. As the name suggests ‘mass media’ revolves around the masses-the people. Although cinema, radio, television, and press take centre stage in mass media; the role of books, magazines, posters, billboards, pamphlets cannot be discounted. The reach of these tools extends to enormous varied masses of the populace living across the spread of the country. Here in this debate, as a team we focused on the importance of the most up-to date means of communication, the internet and ıts application such as facebook,......

Words: 362 - Pages: 2

Mass Media

...Mass Media Messages and Effects Mass Media Messages and Effects When it comes to mass media, it is important to not only understand the different roles the media has in society but to also recognize with every message, there is an effect. The message that the media source is giving may have a negative or positive effect on an individual, a group of people or on society as a whole. Messages from mass media can and will have an effect also on their own organization and at times have had to certain repercussions when not following certain rules set that they must adhere to. In many situations, mass media uses what people consider an unethical approach to influence society. Due to the many laws that exist to protect society, the government has made sure to have an involvement on mass media to regulate what type of content can be released as well as protecting the rights of the people. The audience has an expectation with the messages that the media is providing to society. Society expects mass media to be honest and ethical which is how a media source can earn the respect of its audience, which will lead to a regular return by viewers. Because there is no set of rules that apply to the requirement of ethics in media, it is in the Medias best interest to consider the golden rule and the “do unto others” as this is something that people tend to expect from others. At many times, it may appear that mass media try to brain wash, persuade, or decide for society......

Words: 1407 - Pages: 6

Mass Media

...Mass Media Nicole Domenichello HUM/186 Erin Di Cesare We have always turned to the media to find out important information in regards to what was going on in the world. Starting out early in the twentieth century with the simplest forms of media, to now extending beyond what anyone could have ever imagined in that time. Mass media has made some major turning points over the last century. Each development in the evolution of mass media has left lasting impressions on the way our society and the world function today. People within our society relied heavily on newspapers and magazines to get their source of information and their fill of current events in the early years of the 1900’s. This was a huge landmark in the early part of the twentieth century because it allowed people to stay up to date on local and national news. Then came the 1940’s, when the world was introduced to the radio. Having the radio available brought people more resourceful information, and current updates on the war. In the 1950’s came the television, and this reached people in the masses, allowing live telecasts of news broadcasts. Having the television was great for society at that point in time, because people embellished the fact that it combined the newspaper and the radio into one. Then came the introduction of the satellite. In 1962, people were able to get information about international news, and this just blew up from there. In...

Words: 805 - Pages: 4

Mass Media

...Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions involving mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Influence and sociology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ethical issues and criticism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Future . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . See also . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1 1 2 6 6 7 8 10 10 10 10 11 11 12 12 12 12 16 16 17 17 17 17 17 17 18 19 20 21 21 21 1.1.10 Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.11 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.12 Further reading . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.13 External links . . . . . . . . ....

Words: 146891 - Pages: 588

Mass Media

...Mass Media is a unit of different devices and media outlets that are used to spread information through mass communication. It is used to spread a variety of news, events, and things such as the weather or other topics. In this day and age not many people use a newspaper or magazine for their source of daily information, but rather a variety of digital Medias such as the internet, television, and their smart phones. Everything that is printed on paper can be easily accessed from the comfort of your home without having to leave the house and pay for the information. The effects of Mass Media on the public are that we now have access to a much easier way to communicate and get a message spread across the world. Some of the major developments of Media over the last century are: The newspaper and Magazine in the 1900’s, the Radio in the 1940’s, The Television in the 1950’s, Satellite TV in 1962, the Internet in 1969, and the first smart phone (IBM Simon) in 1992. All of these media outlets have played their own roles in society, and they still do to this day. All of the types of media that were mention are all still used to this day. So how exactly have these different types of media played a role in society? The Newspaper for starters, was one of the first types of media ever invented. It was different from a book, more efficient than word of mouth, and much unlike the other “newspapers” before it. It allowed people to find many different news stories and much more in one......

Words: 1025 - Pages: 5

The Mass Media

...The Mass Media The mass media, including Television, Video Games, Radio, Newspapers, Magazines, the Internet and Advertisements, have a great influence in shaping peoples thoughts and ideas, sometimes in a better way, but most of the time in a unconstructive way. The purpose of mass media is to entertain, inform and persuade information to a large group of people, and it can affect how we dress, what we buy and how our society functions. Even though there are a lot of positive influences in the media, in my eyes there is still way more negative influence. The media is affecting children, the youth and society in general. According to the studies by the Kaiser Family Foundation there was a 400% increase from 1976 to 1996 in sexual references. Not to mention all of the television shows that influence crime, drugs and drinking alcohol. If children learn by observing, imitating and making behaviors their own, then why are all of these negative influences on the mass media? People are trying to understand why the crime rate is so high in the youth population, maybe they should take a look at what they are watching on a day to day basis. Now day’s children have an extremely easy access to the media. Sometimes parents will even hand their children the remote, or buy them a new video game to act is if it were a babysitter. What people need to know is; children learn by observing, imitating and making behaviors their own, so all of the things they are......

Words: 950 - Pages: 4

Mass Media

...Mass media is media which is intended for a large audience. It may take the form of broadcast media, as in the case of television and radio, or print media, like newspapers and magazines. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. Some people also refer to the mass media as the “mainstream media,” referencing the fact that it tends to stick to prominent stories which will be of interest to a general audience, sometimes ignoring controversial breaking news. Many people around the world rely on the mass media for news and entertainment, and globally, mass media is a huge industry. Usually, mass media aims to reach a very large market, such as the entire population of a country. By contrast, local media covers a much smaller population and area, focusing on regional news of interest, while specialty media is provided for particular demographic groups. Some local media outlets which cover state or provincial news may rise to prominence thanks to their investigative journalism, and to the clout that their particular regions have in national politics. The Guardian, formerly known as the Manchester Guardian, for example, is a nationally-respected paper in England which started as a regional daily. One of the biggest criticisms of the mass media is that it is too topical. When a media outlet is forced to cover national and international......

Words: 451 - Pages: 2

Es sind noch 45 weitere Releases vorhanden. | Cultural perspective | Anatomical Terms Of Motion