Gawker

In: Film and Music

Submitted By morisha27
Words 333
Pages 2
Denise Warren
Discussion questions 1. Why doesn’t Gawker Media use remnant advertising to enhance their profitability and growth potential? Being that integrity is a very important factor to Gawker, Gawker does not use remnant advertising to enhance their profitability and growth potential because remnant advertising holds space for potentially lucrative ads and then filling the leftover with a get rich quick scheme ads. It offers the space to emerging graphic artist from all over the world by giving back to communities that help keep them relevant.

2. Discuss why Brazil’s cell phone market is a challenge to the gawker media. because the Brazilian market lacks the US market by a year. The highest penetration of cellphones is called dumb phones and not iPhones or PDA’s. When coverage is concerned gawker, aps with iPhones and smartphones is interesting to some of the British audience but not to all because they do not have the products So they have to concentrate on the highest sold products.

3. What major challenges are associated with the open physical offices compared to online options? The major challenges are with people who does not speak the language and don’t know the cultural norms. Their Japanese partners know the media world back to front they use to be the people that ran japan. So by partnering up with japan, they are ahead in the market because everything is now internet based.

Quiz
1. In order to challenge global markets, which of the following countries did Gawker Media establish partnerships to increase its share of the market?
d. All of the above

2. Which of the following explains why Gawker Media was able to compete in Japan?
c. Graphic Artists

3. Why did Gawker Media want to establish a partnership in India?
d. All of the above

4. Who did Gawker Media select to fill the unused advertising space in its publications?…...

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