Foursquare History

In: Computers and Technology

Submitted By blackbird2011
Words 832
Pages 4
The race for SMS location sharing started long before Foursquare. Before Foursquare there was Dodgeball the brainchild of Dennis Crowley and partner Alex Rainert. Rainert and Crowley worked together on the predecessor of Foursquare before selling to Google in 2005. After selling to Google the Dodgeball founders worked for the technology monolith until 2007. (Burns, 2010.)
Cromley cited the departure from Google to be lack of support as he detailed on his Flickr picture (shown right) “It's no real secret that Google wasn't supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. And while it was a tough decision (and really disappointing) to walk away from dodgeball, I'm actually looking forward to getting to work on other projects again. “(Crowley, 2007).
After Dodgeball came Foursquare, the forerunner in SMS location sharing. Foursquare was born in coffee shops and bars in the silicon alley in New York City. Dennis Crowley, former founder of Dodgeball, and Naveen Selvadurai founded the start-up after meeting in 2007. Alex Rainert, of Dodgeball fame, was a seed investor and is now on staff with Foursquare. (Burns, 2010).
Foursquare was launched at the South by Southwest festival in 2007 and quickly became the tech world’s new darling. As with any new technology competition was soon to follow. The largest early threat to Foursquare was Facebook Places. Places integrated with the popular social sharing site and offered the same SMS location sharing as Foursquare. Due to privacy issues Facebook announced in August 2011 that they would discontinue Facebook Places. (Popper, 2011).
As mobile location sharing heats up the question is raised…...

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