Ford Swot

In: Business and Management

Submitted By burburk
Words 989
Pages 4
Strengths • Global Company – Ford is a global company with manufacturing in the North and South America, Germany, England plus joint ventures with Japan and Nissan. The Ford (Family Tradition-CEO 100 Years) has owned and managed a major hand in the company. • Bill Ford Jr. introduces major cost cutting measures at just the right time 2003. New ideas turn out good for the company -Reverse Engineering on Taurus Made in Best in Class • • Voip --Saves money on phone costs. Use of telecomm through Computers Ford remains Innovator in the Industry: • • VideoConferencing to hold meetings across the country in several locations simultaneously saving travel costs and reducing time to market
• Computer Aided Design Engineering Portal allows design engineering to collaborate on CAD designs and to share information, ideas, and prototyping plans F-150 State of the Art Facility with totally wireless assembly • Capitalized on profits enjoyed 2001-2004 by reinvesting in the company It reduced overheads, cut product expenditures and slashed warranty costs. At the same time, it boosted revenues by targeting incentives and increasing the mix of high-profit vehicles, such as sports utility vehicles (SUVs) with four-wheel-drive packages" (Taylor 10).
Weaknesses •

Struggling with sales due to weak designs. 1st Quarter loss in 2009 of $1.4 billion.
Opportunities • Capitalize on the fact that they are the only auto co. of the big three that did not have to take a buyout and are not facing bankruptcy. Buyers attracted to Ford being best able to provide quality and reliability versus nearly bankrupt GM and Chrysler. • Offer better deals on buying Ford vehicles with incentives
• • • •
Offering fuel efficient vehicles Offering lower priced vehicles Become a pacesetter and innovator in the industry Come up with new designs that beat the competition in style, performance and value…...

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