Ewaste

In: Business and Management

Submitted By whistlermike2
Words 513
Pages 3
Home Government Market Regulation in Developing Countries There is no doubt in my mind and nothing said in the counterpoint argument that leads me to believe that home governments should regulate marketing in developing countries. Globalization is fairly new and businesses will need guidance on how to conduct their marketing ethics in developing nations. It is very important for a standard to be set so that companies know their boundaries. Home government regulation should be the minimum standard, and the government where the marketing is conducted should be additional regulation. The reasoning behind this is that a home country is not going to be as familiar with culture and other key aspects of a foreign country. Although marketing may be the same worldwide, there are differences from country to country. A perfect analogy is that you can't tell your kid how to behave when he or she sleeps over at a friend’s house, but you can set the minimum ground rules that will be punishable by you even if the friend's mom said it acceptable. In addition, it is important to ensure that a company does not take advantage of any lighter regulation, education, or other standards. Companies may not be aware of the education levels, decision making capabilities, and ease of unethically altering priorities of the consumers in these developing nations. For this reason, the companies will need guidelines from their home governments. The nations that are mutually a target market for these companies should also have cooperation with each other in order to understand what these guidelines should and should not include. Furthermore, it seems important for home nations to be educated and updated on their local companies conduct in developing nations. As brand name and reputation are a big part of consumer preference, home nation consumers need to make informed decisions on purchases.…...

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