Eng 101

In: English and Literature

Submitted By gbyguadron
Words 1288
Pages 6
Gabriela Guadron
Ms. Rachel Watts
ENG 101
May 11, 2012
“Like a Good Neighbor State Farm is there”
More than ninety-five percent of Americans own a car. This also means by law that ninety-five percent of Americans should own car insurance, but unfortunately not everyone does. For eighty-nine years State Farm has used the motto, "Be fair and do the right thing for the customers." Since the 1940s State Farm has been the nation's top auto insurer. It is important for State Farm to showcase, through television commercials, what their company can do for the customers. In 2010, State Farm created their new powerful imaginative "Magic Jingle Parking Lot" commercial to maintain their audience while keeping up with their o competitors.
The commercial I decided to use was the one where three women are walking to the parking lot as they see a dent on one of the girl’s car. The girl that is a costumer made it seem simple and just said “Like a good neighbor state farm is there” and her agent appears immediately. After the other two girls saw this; they wanted to try the same thing. But they requested different type of agents. One of them said “with a hot guy” and a cute appeared. While the other girl exclaimed “Who is also sensitive” and her agent appeared. At the end of this commercial we see that each of the girls ended up with an agent that most fit them. State Farm uses techniques to draw in customers. Compared to other car insurances, State Farm makes themselves seem very appealing. They add incentives for people to buy their car insurance. In this commercial, instead of discrediting other car insurance companies, State Farm just makes themselves look good. In the opening scene of the commercial, the women are complaining about a dent in one of the woman’s car. Typically speaking, most women would be highly upset with a dent being in their car. However, in this…...

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