Ebay and Amazon

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amaxonCase Assignment for eBay and Amazon (Group 7 will present this case in class on November 7)
Case Questions: 1. 2. 3. 4. What are the key drivers of profitability in eBay’s business model? What are the key drivers of profitability in Amazon’s retail business model? How does its retail business model interact with that of eBay? As it shifted to a retail and platform business model, how successful was Amazon in overcoming barriers to entry in the third-party seller market? What would you recommend eBay going forward, and why?

Requirements: For Each Individual Student 1. 2. 3. 4. Read the case material carefully and briefly address the above questions in your case report. Limit your case report within TWO pages. Case report must be written in English. Submission deadline for case report is 2pm, November 6 (Tuesday)

For Group 7 1. 2. Submission deadline for case presentation PowerPoint is 11pm, November 6 (Tuesday) – only one copy need to be submitted Limit your presentation to 20 minutes (including Q&A) Note: Each student in Group 7 still needs to submit his/her individual case report separately. Marking Criteria for Individual Case Report (total 2 points in your final grade): 1. 2. 3. 4. On-time submission with satisfactory quality – 1 point On-time submission with good discussions – 1.5 point On-time submission with excellent insights – 2 points Late submission without justifiable reason is not accepted

Marking Criteria for Group Case Presentation (total 10 points in your final grade, each member in the same group gets equal points): Items Presentation Skills Express your ideas clearly Q&A PowerPoint Framework PowerPoint Content Answer questions from audience appropriately Well organized with clear logic Address all the case questions Good insights 1 1 2 2 2 Criteria Fluency in English Points 2

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