E-Banking: ‘a New Era of Customer Satisfaction Through Sms Banking’

In: Business and Management

Submitted By abdtek
Words 3779
Pages 16
E-Banking: ‘A new era of customer satisfaction through SMS Banking’

Abdullah Hassan, BBA(Hon’s), Fourth Year, Department of Management Studies, University of Chittagong, abdtek@gmail.com Abstract According to the Euronet mobile Banking Guide, there are currently close to 400 mobile operators in over 133 countries who are signing up 4 to 6 new customers every second. That means people are now much more interested in cell phone than before. Users always seek multi-dimensional use of their cell phones. The main purpose of this paper is to find out customer satisfaction through SMS Banking. Mobile phone operators provide various value added services (VAS) to their users including banking service and other utility services with the legal agreement with respective organizations. As mobile operators are trying heart and soul to retain existing customers and enhance new customers by adding VAS, hence a mobile banking solution called SMS Banking that allows people to bank with their mobile phones and its overview are presented in paper.

Introduction There are various types of E-banking that are used in the field of IT and Banking. SMS Banking is one of them. SMS stands for ‘Short Message Service’. SMS Banking allows you to check account balance, transfer amount to other account, payment of utility bills like electricity bill, gas bill and water bill etc. Short Message Service is particularly adapted to 2G networks because they require low capabilities for data exchange (160 characters for 7 bit by message). For example, SMS make possible to answer quickly a customer request to consult the account balance. The sensitivity of this information requires that the bank lodges and manages its own SMS server since the telecom operators are not authorized to treat them. In the United Kingdom, First Direct attracted 138.000 subscribers with its "SMS alerts"…...

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