Disney Swot Analysis

In: Business and Management

Submitted By grazinimet
Words 1380
Pages 6
SWOT Analysis
One of the best ways to performs the company’s current situation is performing its SWOT analysis, which bring us a better understand of the internal and external environments, and also help us analyze the potential opportunities and risks regarding the products and services that the company offer and provide.
SWOT ANALYSIS
Weaknesses
- Limit target public;
- High Costs of operation; - No guarantee of success; Strengths
- Strong brand and image;
- High Quality products and services;
- Strong cable network;
Threats
- Intense competition;
- Weak economy;
- Piracy;
- Difficult to find and afford creative labor;
- Management Style;
Opportunities
- New attractions;
- Park plus Hotel packages; - Expansion to international market;
Strengths:
Is undeniable that Disney is a strong brand, it can be recognized in most parts of the globe, and also can be linked with high quality products and services, family, vacations, happiness, fantasy, Mickey Mouse, etc.
Disney built its powerful brand over the years, what is an attractive to other companies from various segments interested in borrow its magic. Disney has to carefully choose which companies will be associated with its name without losing its identity. This is a potential way to increase revenues to the company.
Cable and media network are considered other strength of the company, which was responsible for the total of $ 9,615 million in revenues in the end of 2000 fiscal year, which was 37.85% of company’s total revenue for that year. Despite the success cable and media network has potential growing market and can expand more worldwide.
Weaknesses:
One of the most visible Disney’s weaknesses is that it targets a limited public, first in its media and cable network primarily targets children. Second with the theme parks the company achieves at most families with younger children and…...

Similar Documents

Disney Swot

...SWOT Analysis Magic Kingdom Park Richard Gay Qingkai Meng Marianna Tkacheva Fall 2010 Table of Contents SWOT Analysis: Magic Kingdom Park Part I - Overview 3 Part II – Current Marketing Mix Strategy 4 Part III – Internal & External Forces – SWOT Analysis 5 Part IV – Recommendations for Future Action 7 Part V – Bibliography 9 Part I: Overview Magic Kingdom Park is located in Walt Disney World Resort, Orlando Florida and is part of The Walt Disney Company’s Parks and Resorts. The Walt Disney Company (Disney) does not report financial performance results specific to Magic Kingdom Park. However, according to Disney’s 2009 annual report, 2009 revenues for the Parks and Resorts affiliate were reported at $10.7 billion, which was down $800 million from 2008, but up slightly from 2007. Operating income on the $10.7 billion in revenue for 2009 was $1.4 billion. According to the Themed Entertainment Association (TEA), the Magic Kingdom drew an estimated 17.2 million visitors in 2009. And, Disney held nine of the top ten in attendance for theme parks worldwide. In terms of industry size, comparisons specific to WDW or Magic kingdom Park are difficult to grasp. Walt Disney World Florida, which encompasses 47 square miles, is the largest amusement park in the world. The International Association of Amusement parks and Attractions, for example, reports approximately 400 parks and......

Words: 4001 - Pages: 17

Disney Swot

...SOWT ANALYSIS Strength The Walt Disney has founded for about 76 years, then it has prestigious history and its brand effect is indubitable. ―Disney‖ is a well-known brand all over the world (Disney SWOT Analysis, 2008). Also, there are many famous films under the name of Disney, like the Pirates of the Caribbean. As an independent kingdom in film industry, Disney has a distribution network which makes its unique in many film companies. Disney expanded its holdings to include the Miramax film studio and the Pixar animation company (Graaff, 2010), It has well established 6 divisions like Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, and Disney Interactive Studios (Walt Disney SWOT Analysis , 2009). Moreover, Disney has various products. Disney produces many kinds of products range from toys, clothing, and souvenir and so on. This can satisfy customers’ needs and attracts much more consumers. At last, Disney has stable human resource and finance. Disney holds US$ 62.497 billion of assets. Weakness The company has 149,000 employees by 2010 and it will cause communication problems. In order to expand its markets and develop the diversification, Disney’s work force will grow larger. Organizational structure has to be able to support the huge number of work force. Because of the frequency changing of company employees, the organizational structure becomes more complicated....

Words: 428 - Pages: 2

Swot Analysis

...SWOT Analysis A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis. The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan: SWOT Analysis Framework Environmental Scan / \ Internal Analysis External Analysis / \ / \ Strengths Weaknesses Opportunities Threats | SWOT Matrix Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include: patents strong brand names good reputation among customers cost advantages from proprietary know-how5/10/13 SWOT Analysis www.quickmba.com/strategy/swot/ 2/4 exclusive access to high grade natural resources favorable access to distribution networks Weaknesses The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses: lack of patent protection a weak brand name poor reputation among......

Words: 557 - Pages: 3

Swot Analysis

...Swot Analysis pg 1 Swot Analysis of Walt Disney Strengths • Disney owns the rights to one of the world’s most beloved characters, Mickey Mouse. Mickey and his friends have legions of both adult and child fans who flock to purchase merchandise depicting the characters. The company has marketed apparel, movies, and books depicting the character and his friends. Mickey Mouse and the Walt Disney logo are one of the most famous and well known logos in history. • Another strength of the company is that it operates a popular theme park and resort. Walt Disney World is one of the most popular theme parks in the United States. People travel from across the world to visit theme parks located in Florida, California, and Japan. Disney operates four theme parks: Walt Disney World, Epcot, Hollywood Studios, and Animal Kingdom. • Disney owns popular television channels Disney and Disney Jr. Both channels produces popular television shows and child stars such as Miley Cyrus and Demi Lavato. • Disney has been very successful in the movie business. The company’s Pixar brand has produced several big budget movies such as Monsters Inc. Cars, and Toy Story. The company also profited from the sales of merchandise based on characters from these movies. • Another strength of the company is that it is is heavily diversified, operating in five segments: media networks, studio entertainment, interactive media, parks and resorts, and consumer products (Strategic Management......

Words: 1018 - Pages: 5

Swot of Walt Disney Company

...An#Analysis#of#The#Walt#Disney#Company# !1! An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An#Analysis#of#The#Walt#Disney#Company# Overview & History !2! The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information.......

Words: 3954 - Pages: 16

Swot Analysis of Walt Disney

...SWOT ANALYSIS * STRENGTH * Strong diversification * Well established divisions, such as media network, parks and resorts, studio entertainment, consumer product and interactive media. * Brand recognition, have strong image in their animation film through worldwide. Customer loyalty to their product is high. * Largest worldwide licensor of own cartoon character based merchandise. * Increasing trends in overall revenues and profits, after acquired different companies such as Pixar, Marvel, and UTV they able to increase their profits and revenue annually from this acquired strategy. * WEAKNESSES * Interactive Media- overall unprofitable. * High cost of operations including high sunk costs, research and development costs and costs of entertainment production. * Studio entertainment typically incurred losses because of production costs and the cost of extensive advertising campaign, specifically decline in DVD sales. * Parks and resorts success unpredictable depending on the travel trends, leisure time and seasonal. * OPPORTUNITIES * International expansion and look for potential market such as India and Russia. * Growth through further acquisition, increased in acquisition to enhance the resources and capabilities of its core animation skills and characters. * Increased media Networks, the company recently has acquired a media network (UTV) as a platform for them to enter India and Russia as those countries are using......

Words: 328 - Pages: 2

Disney Analysis

...Analysis for Walt Disney Company When working for a company as large as the Walt Disney Company, there are many benefits that are designed to help employees with; their jobs at the Walt Disney Company, as well as their life outside of work. The Walt Disney Company has tailored the incentives and benefits for their employees to help with health care for the employee as well as their families. They offer a wide range of health care and dependent day care flexible spending accounts, life/accident and disability insurance. The Company offers programs to reimburse employees for furthering their education and learning and development opportunities. Vacation benefits such as 11 paid holidays per year, sick pay and short-term disability, leaves of absence, and many other benefits that offer a positive experience for its employees. The Walt Disney Corporation even offers adoption assistance programs. Retirement plans and 401(k) savings plan with Company match and employee stock purchase programs. These programs offered by the Walt Disney Company are just a few of the ways that make working for the Walt Disney Company a positive experience for its employees. (disneycareers.com 2013) When the Walt Disney Company approaches motivating their employees; Bruce Jones, the Disney Institutes Programming Director believes that “disengaged employees can cost companies billions every tear in lost productivity” (Bruce Jones, 2013). At Disney, the company believes that creating a culture of care...

Words: 809 - Pages: 4

Swot Analysis

... the Beatles sang, advising: For other uses, see SWOT. SWOT analysis, with its four elements in a 2x2 matrix. SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s using data from Fortune 500 companies.[1][2] The degree to which the internal environment of the firm matches with the external environment is expressed by the concept of strategic fit. Setting the objective should be done after the SWOT analysis has been performed. This would allow achievable goals or objectives to be set for the organization. * Strengths: characteristics of the business or project that give it an advantage over others * Weaknesses: are characteristics that place the team at a disadvantage relative to others * Opportunities: elements that the project could exploit to its advantage * Threats: elements in the environment that could cause trouble for the business or project Identification of SWOTs is important because they can inform later steps......

Words: 1507 - Pages: 7

Swot Analysis of Walt Disney

...An  Analysis  of  The  Walt  Disney  Company    1   An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An  Analysis  of  The  Walt  Disney  Company   Overview & History  2   The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the......

Words: 3954 - Pages: 16

Disney Analysis

...Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services sector and the Diversified Entertainment Industry. Their stock is classified as a Large Classic Growth security. Key fundamental and summary financial data will be presented later in our report. We believe that this is a recommended buy due to Disney’s continuing growth of revenue year after year, the expansion of divisions within different business sectors resulting in one of the most important attributes of a corporation in diversification, and the continuation of their business model of aggressive acquisitions to always sustain growth within the company. Company Description Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. At first it was known as the Disney Brothers Cartoon Studio which established into them being the industry leader in animation. Following the success of this branch in their company they expanded into live action film production, television and theme parks. The early success within the domestic market opened growth potential by expanding operations globally into the European and......

Words: 3547 - Pages: 15

Walt Disney Swot

...The Walt Disney Company SWOT Analysis BUS 206 April 1 2015 Matthew LaPorte The Walt Disney Company is one of the most famous entertainment corporations in the world today with a diverse portfolio including movies, television shows, theme parks, and merchandising. Some of the most famous icons in American pop culture have come from Disney, most famously their mascot Mickey Mouse. Entire generations of American children have now grown up watching and consuming Disney productions across different forms of media or going on vacation at the massive Disney theme parks in California or Florida. For these reasons, the Walt Disney Company remains a very interesting corporation The Disney Company got its start in 1923 when brothers Walt and Roy decided to start an animation company in Hollywood. Walt Disney has already had experience in animation, but his first few cartoons with his own company were failures. In fact, Walt almost lost control of his company when a rival lured away almost all of his employees after Walt refused to sell his company to his competitor. The Disney Company’s fortunes changed when Walt came up with the idea of Mickey Mouse and produced Disney’s first sound film Steamboat Willie. This cartoon was an immediate success, due in part to the fact that this was the very first animated film to have synchronized sound. The success of Steamboat Willie opened the doors for Walt Disney to produce numerous Mickey Mouse cartoons that found success and......

Words: 1149 - Pages: 5

Swot Analysis

...SWOT Analysis Toni Dominguez BUS/210 August 10, 2014 Melanie Wright SWOT Analysis A SWOT analysis is used to identify the strengths, weaknesses, opportunities, and threats of a business. Hill  (n.d.) " SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company’s future performance" (para. 1). A SWOT analysis is typically used at the beginning stages of the business, after a business plan has been completed, to determine any potential risks or assets. However, an analysis can be completed anytime a change is made internally or externally that can impact the business and is recommended for review of your business every 6 months (Shouldis, 2012).. The Java Culture coffee has completed their business plan for a new coffee shop in a prime location near University of Oregon. They are looking to provide a comfortable and relaxing shop for customers to enjoy coffee with friends while providing excellent customer service. The owners have secured their financing, determined their budget for employees and the day to day needs of the business, lease, and forecasted sales based off the market for the first year. Now the owners will need to complete a SWOT analysis to determine any unseen risks or assets to their business that might be impacting to their success. A SWOT analysis will start with the strengths in the business. In reviewing the business plan for the Java Culture coffee shop they have......

Words: 875 - Pages: 4

Business Analysis - Disney

...Business Analysis Part III Glennyce J Nelson MGT-521 June 29, 2012 Dr. Olivia Herriford Business Analysis Part III For part III of the Business Analysis project, a review of the strategic initiatives taken by The Walt Disney Company relative to organizational and operational adaptations to the changing markets. An explanation of how recent economic trends are influencing the company, strategies Disney has used or could use for adapting to the changing markets. In addition, tactics Disney has implemented or could implement to achieve their strategic goals, the role human resources management plays in helping them achieve the goals, and would I be willing to invest in this company as a mutual fund manager. How Recent Economic Trends Are Influencing Disney. Even though the economy has been in a recession for the past couple years The Walt Disney Company has been doing well and shown continued growth. The company continues to show signs of being a healthy company as indicated by their continued increase in their net income Nelson (2012) “Disney’s income for 2011 and 2010 was $4,807 and $3,963 respectively, which represents a 21.30% increase.” (p. 4). In addition, the company had a net income of $3,307 in 2009, which represents a 19.84% increase for 2010. As shown in Figure A, Disney has shown growth in all areas of its financial statements during the past three years. Over all the company has not been significantly effected by the current economic downtrun and......

Words: 2185 - Pages: 9

Swot Analysis

...Advantages and disadvantages of using SWOT analysis to develop corporate strategy. Discuss using examples related to at least two companies. Introduction SWOT analysis SWOT analysis can also be called as SLOT analysis which is a strategic planning or direction for making decision based on available resources to determine valuate the Strength, Weaknesses/limitations, Opportunities, and Threats involved in a project or in a small business (business venture). It mentions the objective of business or a collaborative  enterprise project and recognizes the internal, external factors which come in the achieving of objective. This method of analysis is prepared by an American businessman and a management consultant named Albert S Humphrey (Stanford University in the 1960s and 1970s). An objective of a project or a business venture should be only started after the SWOT analysis has been carried out. It would be easy for the organization to achieve its targets/objective. With the help of SWOT analysis decision makers are able to ascertain after a calculation that whether the objective they are planning is capable of been done or not. If not they must choose the distinct objective and the process is done over again. (Source : http://www.google.co.uk/imgres?imgurl=http://swotanalysistemplate.com/wp-content/uploads/2010/04/Slide5.jpg&imgrefurl=http://swotanalysistemplate.com/&h=302&w=604&sz=36&tbnid=ntJM-sR_xbjS7M:&tbnh=61&tbnw=121&prev=/sea...

Words: 3937 - Pages: 16

Swot Analysis

...SWOT Analysis MGT/521 Management May 7, 2012 Introduction SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. Used in a business context, a SWOT Analysis helps you carve a sustainable niche in your market. Used in a personal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities (Mind Tools, LTD 1996-2012). The following paragraphs will talk about how a SWOT analysis was conducted on The Disney World Company and whether to decide on investing in the company or not. The Beginning of the Walt Disney Company For more than nine decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world (The Walt Disney Company, 2012). The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Company......

Words: 1136 - Pages: 5

Più cari | Montantes e titulares | Share on Google+