Disney Sustainable Practices

In: Business and Management

Submitted By sprintster102
Words 1238
Pages 5
The Walt Disney Company is the world's largest media conglomerate. Disney’s assets extend into movies, television, publishing, and theme parks. The Disney/ABC Television Group includes the ABC television network and 10 broadcast stations, as well as a portfolio of cable networks including ABC Family, Disney Channel, and they own eighty percent of ESPN. Walt Disney Studios produces films through Walt Disney Pictures, Disney Animation, and Pixar, and its Marvel Entertainment is a film producer and top comic book publisher. In addition, Walt Disney Parks and Resorts operate the company's popular theme parks including Walt Disney World and Disneyland. The primary environmental challenges that Disney faces as they strive towards improving their corporate sustainability practices are as follows:
1) The theme parks and movie studios create a great deal of waste.
2) The affiliate companies that private label for Disney are manufacturers that faces common environmental challenges in way of air pollution, waste, and natural resource conservation. Disney has a great deal of influence and indirect responsibility for the sustainability practices of business partners within their supply chain (which will be referred to as “affiliates” throughout this report).
3) Disney’s target market is the youth throughout the world. The Walt Disney Company takes accountability for educating and inspiring environmental awareness and responsibility within their impressionable consumers.

Considering the size and scope of influence The Walt Disney Company has throughout the world, it is critical on a global scale that Disney executives lead with solid sustainability practices. Disney’s corporate sustainability report (which they call their Corporate Citizenship Report) is guided by three core principles: 1) Act and create in an ethical manner and consider the consequences of our…...

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