Critique Why Videos Go Viral

In: Business and Management

Submitted By colengroove
Words 1530
Pages 7
Critique Paper: Why videos go viral

Kevin Allocca is the trends manager at YouTube, this is a fancy title for someone, as he puts it “watches YouTube videos all day and gets paid to do it”. He claims that all successful videos meet one of three criteria mentioned in his TED talk. The purpose of this critique is to explain these points, evaluate them and then explain how Kevin’s video has influenced me with regards to social media marketing and how these points can be applied to marketing.

The Big Three Points

Kevin Allocca attributes the success of all videos with many views on YouTube to them having met one of three critical factors. The first of these factors is the influence of trendsetters. Trendsetters are someone who initiates or popularizes a trend, or in this case causes a video to go viral. This can be done in a variety of ways; it can even be something as simple as tweeting about it. Jimmy Kimmel did this with “double rainbow” when he tweeted about it on July 11th 2010 and caused it to go from almost no views when it was posted on January 18th 2010 to over 400 000 by the end of July 12th 2010 (Allocca, 2011). This however isn’t an isolated phenomenon; this happens everyday with celebrity endorsement and people even making their living by showing popular YouTube videos to others such as the comedy central program Tosh.0

The second point that Kevin made was that communities of participation often turn mediocre success into phenomenal success. This often comes about due to parodies or remixes of popular videos, which drives the success of the original even higher. For this he used the example of Rebecca Blacks Friday, while the video was also initially promoted by trendsetters such as Tosh.0 it’s success was also driven by the many parodies that soon followed. Less than a week after the video appeared on Tosh.0 ,it had a parody for every…...

Similar Documents

Viral Marketing

...Brand Channel White Paper Online viral marketing: the strategic synthesis in peer-to-peer brand marketing By Justin Kirby, managing director www.dmc.co.uk online@dmc.co.uk If you’re selling the next iPod™ or another product that has an inherent wow factor, you can stop reading now. But if your brand, service or product is not so one-in-a-million, read on – you can still generate massive peerto-peer endorsement © 2004 Digital Media Communications Ltd (DMC). All rights reserved. All trademarks and registered trademarks acknowledged. Not to be reproduced in whole or in part without the express written permission of Digital Media Communications Ltd Brand Channel White Paper, July 2004: Online viral marketing, the strategic synthesis in peer-to-peer brand marketing 2/5 Ever since marketers acknowledged that there’s too much advertising (so people have learned to tune it out), and too many media channels (which makes it harder for advertisers to reach their now-fragmented audiences), they’ve been looking for alternative ways to get consumers to buy into their brand and buy their products. Most of the solutions being explored try to re-engage and interact with consumers in an old-style, ‘top-down’ approach, whereby Above-The-Line (ATL) mainstream media activities focusing on the brand are driving the communication. [Figure 1.] Yet one of the most credible solutions to the ‘much advertising no longer works’ problem is word-of-mouth marketing, whose raison d’être......

Words: 2275 - Pages: 10

Teachers and Why We Go to College

...solely a matter of doing the opposite when my parents tried to intrude in offering their advice. So in such matters, parents should be much more flexible and be rather the partners with their children. So we can see that being a teacher of growing child become more and more complicated case as the time passes and many parents are simply not able to meet the increased demands. On the other hand, I would say that parents are not professional teachers and they tend to be very biased by their love of their children. So wishing good things and an easy life may prevent children from maturation. In any case, parents usually can present only one viewpoint of the world, while good teaching should be based on different attitudes. Thus, when children go to school and have a great diversity of teachers, they learn much more than their parents could probably give them. Furthermore, once our parents get older, they become more conservative and cannot always be objective in regard to modern trends and fashions. Thus we need to take their advice with caution during that period. However, some kind of intuition which I believe shared between relatives about what everybody needs and great love which exists in a families still makes our parents very good teachers and advisers at any time. In conclusion, while parents are not the ideal teachers, and well-rounded children will generally need a great diversity of teachers in their lives in order to have a more accurate view of the world, parents......

Words: 495 - Pages: 2

How the Universe Works Video Critique

...Video Critique - How The Universe Works In this video, we were treated to a visionary description of how the solar system and planets were formed. The producer and director of this feature did an excellent job in explaining and depicting the theory of how our solar system was formed billions of years ago. As an amateur astronomer, I truly appreciated the detailed facts because they were easy to follow; there was not a lot of scientific mumbo-jumbo that only astronomy professionals could understand. My favorite element about this documentary was that there was such detail and color in the graphics that I felt like I was actually in space, close enough to the stars and planets. The images of the Eagle nebula and the Horse head nebula were remarkable; the image from the Hubble telescope of the Orion nebula with the spinning disk of dust and debris spinning around a young star was so extraordinary. It blew my mind how that tiny image was indicating that a solar system was being born. The only thing that left me a little perturbed was the narrative about how eventually Earth will collide with another planet and it will be the end of humankind as we know it. I understand that it is a cycle and obviously our solar system was created by the resulting violent chaos from billions of year ago, so it is likely that in the future, Earth will be destroyed in the same way. It was just a little scary and depressing to hear that in the film and then see a powerful simulation of......

Words: 803 - Pages: 4

Why to Go College

...SAJIDAH ASHRAF has completed the University Orientation Workshop-Working Styles Inventory Thank you for completing the questionnaire. We believe that the following tips and strategies will help you to succeed: * Use a calendar to plan your time. Be sure to include study time on it as well as assignment deadlines and exams. * Select a study space that you can use for schoolwork only. * Pace your studying. Studying for a set amount of time on a regular basis is more effective than cramming for an exam. * As part of your studying process, quiz yourself to determine which parts of the material you are having difficulty understanding. * Think about why you want a college degree and how a college degree will positively impact your future. * Expect that the classes may be harder than you were expecting. Building new skills may require persistence and hard work. * Get plenty of sleep - this helps you to retain the information you've learned. * Develop a list of what qualities you want to develop in yourself while you are in college. * Take advantage of student services available to you at the University of Phoenix, such as the Center for Writing Excellence, the Library, student workshops, student labs, Center for Math Excellence. * Reach out to University of Phoenix staff, such as your Academic Advisor and your faculty member, for assistance and support. Here are the answers you provided: Think about the events that led to your being at......

Words: 509 - Pages: 3

Why Four Gospels? Book Critique

...BOOK CRITIQUE: WHY FOUR GOSPELS? Tiago Souza NBST 515 September 24, 2013 INTRODUCTION This work will analyze the book “Why Four Gospels” by David Alan Black. The main objective will be compare the Fourfold-Gospel Hypothesis opposed to the Markan Priority. In order to do that, this work will first analyze the historical background and reality context of the composition of each gospel. The author David Black has published over 100 scholarly articles and book reviews in such journals as Novum Testamentum, New Testament Studies, Bible Translator, Journal of Biblical Literature, and many others. He also serves as Professor of New Testament and Greek and the Dr. M. O. Owens Jr. Chair in New Testament Studies at Southeastern Baptist Theological Seminary in Wake Forest, North Carolina. SUMMARY The book starts by bringing up a description of the development of the gospels, and a not very known basic historical fact is that the Gospels were written through a not so brief period of time. The “Gospel according to Mathew” was published in 42 AD, and there was a 20-25 years gap between its publication and the publication of “Luke’s Gospel” and “The gospel according to Mark”. And than, another huge gap between the publication of those and finally “The Gospel of John” being published in 96 AD, so there was a 54 years interval between the publication of the 4 Gospels, and that fact shows that sometimes God likes to act in a way that takes time, seems unusual to human eyes, but in...

Words: 3283 - Pages: 14

Why We Shoud Go to Mars

...Why We Should Go to Mars Kenneth C. Brown II Why We Should Go to Mars Richard, an author for the website GOVTEEN Global Community, wrote an article briefly explaining why we as a nation, should not go to Mars. Some of the key points of his argument against going to Mars stressed that the financial cost would be too high, it would require several new spacecraft and ground habitats, and several new technologies that currently do not exist. He also was concerned about the budget cuts that have already stripped the National Aeronautical Space Administration (NASA) to a shell of what the space program used to be. He also stressed that we are still in an armed conflict that has put a strain on our nation, economically and emotionally. Richard's points are solid and very good. I agree with him mostly. However, I feel that for most of the points he states is actual the reason we should go to Mars. In the 1960's and early 1970's America was in heavily entrenched in the Vietnam War, the American people were divided, with a large potion severely frustrated with their government. The nation was also still suffering from racism, the assassinations of Martin Luther King Jr, President Kennedy and his brother Robert Kennedy. The Nation needed a positive focal point, a beacon to turn to remind them that even in those dark times there was something in their nation to rally behind, and lift their spirits. NASA became that beacon. The 1960's and 1970's saw the space program......

Words: 737 - Pages: 3

Why Do Companies Go Public Listing?

...generate capital needed for expand. IPO is the first sale of stock to the public by a company. (CNBC, 2012) On the others sides, private company whose plan to go listing is for several purposes or benefits. For instance, the public company able to raise their capital by using IPO, simultaneously, a success IPO is an accelerator towards your company expansion. According to Bursa Malaysia listing statistics, in year 2012, there are 14 company whose listing in Main Market and 3 company in ACE Market. Recently, Tune Ins Holdings Bhd (Tune Ins), which is set to bet listed on the Main Market of Bursa Malaysia in February, 2013. (thestar, 2013) Tune Ins has publicize its IPO of 37.59 million shares to the public. On June 2, 2011, Groupon announced to the financial markets that Groupon was planning an IPO. Literature Review I will discuss why did the companies decide to go listing (public listed company). There are several reasons why owners of a business decided to go listing. First reason and major reason why a company decide to go listing is the access to finance (Lau, C. C. , 2009). Chemmanur and Fulghieri (1999) discuss that entrepreneurs gain by going public because diversified investors value firm shares more than undiversified entrepreneurs. Based on Pagano and Roell (1998), if a private company go listing successfully, business owner are able to raise money while achieving the optimal ownership structure from the point of view of the initial owners.......

Words: 2348 - Pages: 10

Why I Should Go to Esl273

...Why should I move onto ESL 273 It is often said that it is the first step that is troublesome. I admit that I had many troubles at the beginning of this course. However, everything had changed. I am not longer a girl who doesn’t even know how to write a coherent and logical essay; I am a girl who can organize my essay sufficiently and express the central idea of my essay clearly. My organization of the essay used to be weak, but I was never willing to give up. After writing and practicing several essays, I feel that I had made great progress in the writing. For instance, I am able to use transitional sentences in my essays so that they will be more organized. Also, I had learned how to arrange my essay in order to make each of the paragraphs to be connected. On the other hand, I see the organization as the most important part of the writing. People may misunderstand my ideas that I want to show them because my organization is messy. Therefore, I spend time to reading and learning how to organize the essays.As a result, I am able to separate my essay orderly. Since I could dominate these basic writing skills, I have been confident to take next challenge course. Grammar, is the weakest part of my writing, cause I to lose points for essay. To be honest, I felt very uncomfortable and nervous when I was writing. Although I wrote some simple sentences, I still made many mistakes. For example, I always forgot to add “s” after a verb for the third person. I used to read some......

Words: 437 - Pages: 2

Why We Should Not Go to Mars

...Why we should not go to the Mars Launching a manned mission to Mars has been a dream or substantial matter for the scientist throughout this decade. This idea has been argued by certain groups of people with supporting or opposing view. The trip to the Mars planet had facing a lot of problems or issues which need to overcome in order to continue this mission. Some of the supporting parties may argue that the exploration of Mars gives us a better understanding to our homeland, the Earth. They are also in the view where a manned mission to Mars may retain the leadership of United State of America in international space technologies. However, by gaining great reputation through leading the technologies in the world, the budget should spend in a more suitable way for economic or technical growth. Although there are certainly good arguments to send manned flight to Mars, I believe that there are more benefits sending unmanned probes to explore the planet than spending a huge amount of money in sending the manned flight over there. The supporters argue that by sending manned flight to Mars, we gain a chance to understand the Earth better due to the similarity between Mars and Earth. Hence we can figure out ways to protect the environment on Earth by exploring the condition on Mars. But the unmanned probes in this century are advance enough to pursue accomplishment in exploring different planets such as discovering the evidence of water on Mars. There are plenty more unmanned......

Words: 568 - Pages: 3

Reasons Why Poor and Fat Go Hand in Hand

...Reasons Why Poor and Fat Go Hand In Hand | | | | | Being fat or plump used to be a sign of health and prosperity. If you look at pictures taken during the era of The Great Depression, you can see clear as day that the poor people in line at the soup kitchens were thin as tooth picks while the well-off crowd was pleasantly plump. Today however, that trend has reversed itself. Pictures of terribly obese people at Wal-Mart paying for their groceries with food stamps are now the norm while the better off crowd are skinny and svelte looking. There are many theories as to why this has happened and in the book, Omnivore’s Dilemma, Pollan reasons that is because the cost per calorie has become exceedingly cheap. Simply put, it is cheaper to eat non-healthy items and pack on the weight in the process, or in other words, it is cheaper to be fat. Some make the argument that lack of education in the poor communities is the main culprit of poor obesity. The argument states that poor people just do not have the education necessary to know what and what not to eat. This may have some validity in it, which I will address later, but it does not change the fact that, as stated by Pollan in The Omnivore’s Dilemma: “that a dollar could buy 1,200 calories of potato chips and cookies; spent on a whole food like carrots, the same dollar buys only 250 calories. On the beverage aisle, you can buy 875 calories of soda for a dollar, or 170 calories of fruit juice from......

Words: 2168 - Pages: 9

Can Go Video Analysis

...Can Go Video Analysis Report Jessica Peace Dustin Peterson Julissa Rivera Mitchell Rodriguez Jesse Sanchez Busn 460 Senior Project DeVry University Professor Mozinski 09/11/2015 Revamped Vision Video Analysis Report 1. CanGo lacks a strategic business plan. A strategic business plan is a clear guide that a business puts together to achieve it business goals and objectives both short-term and long-term (Lorette, n.d.). 2. Corrective action I. 3. To achieve this they must first implement a distinctive mission, vision and value statement. The mission and vision statements are central to the strategic planning process because they provide a company’s reason for existence and what it wishes to achieve. The value statement serves as a moral compass for the company and its staff helping with decision making and forming a standard (SHRM, 2012). Once the mission, vision and value statements are determined we can focus on the next phase of strategic issues that need to be addressed in the planning process. 4. 5. CanGo lacks a defined company culture. While some take their work very seriously, others look at their work as just a job. It is time for CanGo to define their Company Culture. 6. Corrective action II. 7. Having a strong and healthy company culture can create a powerful and long lasting competitive advantage. This kind of advantage is difficult to detect by your competitors, and will become one of the most important......

Words: 1632 - Pages: 7

Why Do Companies Go Public.Pdf

...American Finance Association Why Do Companies Go Public? An Empirical Analysis Author(s): Marco Pagano, Fabio Panetta, Luigi Zingales Source: The Journal of Finance, Vol. 53, No. 1 (Feb., 1998), pp. 27-64 Published by: Blackwell Publishing for the American Finance Association Stable URL: http://www.jstor.org/stable/117434 . Accessed: 24/08/2011 01:33 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Blackwell Publishing and American Finance Association are collaborating with JSTOR to digitize, preserve and extend access to The Journal of Finance. http://www.jstor.org THE JOURNAL OF FINANCE * VOL LIII, NO. 1 * FEBRUARY 1998 Why Do Companies Go Public? An Empirical Analysis MARCO PAGANO, FABIO PANETTA, and LUIGI ZINGALES* ABSTRACT Using a large database of private firms in Italy, we analyze the determinants of initial public offerings (IPOs) by comparingthe ex ante and ex post characteristics of IPOs with those of private firms. The likelihood of an IPO is increasing in the company's size and the industry's......

Words: 19654 - Pages: 79

Why Go Green in the Hospitality Field

...Why Go Green in the Hospitality Field Shelby Little RES/351 October 12, 2015 John Gilpin Why Go Green in the Hospitality Field I was recently put in charge of guaranteeing that the hotel I work for is classified as a green hotel. Several changes were put in place that helped to bring this into play. This paper is designed to explain what “Going Green” is and why it is so important. Environmentalism has become a great concern to businesses; this is being influenced by the recent jump in energy prices. Several different environmental and scientific agencies have supplied data to prove this point. The Hotel industry is no different. It has been shown that the industry would benefit immensely from the recent campaign for all businesses to "Go Green." Unfortunately, management in the Hospitality has resisted the changes. However, recently the Hospitality industry is catching up to other industries and is converting their operations to greener strategies. Hotels demand meticulous standards and are trying to keep up with guests’ concerns and demand on a cleanliness level. Because of these standards, cleaning and waste products, and how they are disposed of have become a main issue. Energy efficiency in the hotel industry can tend to be difficult due to safety concerns that the management must be attentive to. These issues include being able to keep the common areas and lobbies well-lit at all times. In various states, it may also include cooling and heating issues.......

Words: 885 - Pages: 4

Why Go to War

...Ms.Johnston English 4a 24 November, 15 Motivation Why do men and women go to war? This was one of the questions that stuck out to me during the Socratic seminar. It stuck out to me the most because no matter what reason I come up with, it wont be true for every person who dedicates their life to their country. Meaning that this entire essay would only be an opinion or theory based off of the information that I encountered and the way I interpret it. When I think of a reason people decided and will decide to go to war, I come up with so many different answers. All of which can be correct for hundreds but incorrect for hundreds more. Be that as it may, I decided that some people go to war for selfish reasons and some for unselfish reasons. The selfish section contains the men who go to war to get the monetary benefits, the physique of a soldier and for self-fulfillment. Self-fulfillment can be the thought of equality for women, or even the thought of fighting just to build a name like Achilles of the Iliad. Achilles had no opinion about why the world was fought; he just simply fought to be remembered. This is selfish to me because he signed himself up to take the lives of others just to fulfill his sought out legacy. It’s different if he felt strongly about the conflict and wanted to make a difference but in his case he could careless. Soldiers like Achilles disregard the lives that they destroy including the lives that they take away and even the lives that they......

Words: 619 - Pages: 3

Why Do Students Go to College

...College is a place that the students can learn more and new knowledge and experience in it. Of course, different people have different reason to study in college. For example, some people want to be to go on a further study after they graduate from the college; some people hope to find a good job after their studying in the college and also some people wish to exchange their present situation through studying in the college. In my opinion, no matter what reason people study in the college for, studying in the college is just a preparation for their future’ life. First of all, students can learn new knowledge and experiences from the studying in the college. There are many teachers, professors with abundant teaching experience who teach students lots of new knowledge and help them to solve the problems in their study. With their help, student can learn a lot of useful basic and professional knowledge which is very helpful for their future’ work. and study. After they finish their study in the college, students go to work in the society and contribute to the different fields. Secondly, students can learn how to arrange their own time reasonably. Before their studying in college, their life often arranged by their parents and their study often arranged by their teachers. It is very different for them to live and study in college, because students studying in college have to arrange their life and study by themselves. They have right to arrange their part time, such as when...

Words: 432 - Pages: 2

Navy SEALs Americas Secret Warriors - Season 2 | Make Us Dream 2018 1080p AMZN WEB-DL DDP5 1 H 264-NTG | Dokumentarfilm