Coop

In: Business and Management

Submitted By seb12991
Words 1999
Pages 8
Corporate
Indentity

Slogan : Coop pour moi et pour toi

Sommaire

Introduction d’entreprise page 3 Corparate identity page 4 * Corporate Behaviour page 4,6 et 6 * Corporate communication page 7 * Coporate design page 8 Perception de 10 personnes sur l’image de l’entreprise page 9 Seuil de crédibilité page 9 Corporate communication page 10,11,12 Conclusion 12

Introduction :

Les premières sociétés coopératives ont vu le jour au début du 19ème siècle en Angleterre. L’idée a été repris et implanter en suisse dans les années 1850. De nombreuse société ce sont ouverte dans tout le suisse sous le nom de « unions de société suisse de consommation ». L’union devient une coopérative en 1895. La société ne cesse pas de prospérer d’année en année surtout après les deux guerres mondiales. En 1969, l’union de société suisse de consommation prend alors le nom de coop. Et ne cesse de s’accroitre au moyen d’une forte publicité.

Coop est aujourd’hui une coopérative de grande distribution, deuxième en suisse avant son concurrent direct « Migros ».
Cette entreprise n’est pas uniquement dans le secteur de l’alimentaire, elle est présente entre autre dans les secteurs ci-dessous : * La restauration, avec ces restaurants « Coop restaurant »

* L’électronique avec ces entreprises Fust et Interdiscount

* Le mobilier (toptip)

* Le bricolage (Coop brico+loisir)

* Station-service (Coop pronto)

* Banque coop

Cette société nationale possède environ 54'000 collaborateurs et plus de 1900 points de vente. Son chiffre d’affaire s’élève à 19,73 milliards en 2009 une hausse de 2,4% par rapport à 2008.

Corporate identity

1. Corporate behaviour :

Les valeurs de l’entreprise
Voici ci-dessous les lignes directrices de ce leader :

Grace à cette pyramide, nous pouvons apercevoir la mission,…...

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