Conclusion

In: Business and Management

Submitted By nenzy
Words 341
Pages 2
4. Conclusion and Recommendations The qualitative findings give findings give reason for optimism about market interest in the new product because there are many specific attributes that the consumers desire in a tool bag. There are common characteristics that tool bag users are looking for, and Veto Pro can use this information to tailor their product to these specific needs. For example, both Matt and Joe emphasize durability. This allows the tool bags to last longer and eliminate the need to buy a new one. Organization also seems to be an important characteristic of the ideal tool bag. The damage of tools seems to be an important issue, so keeping the tools out of harms way while in the bag is crucial. With the information obtained through the interviews, Veto Pro has a great opportunity to offer a product that satisfies a large target market. Veto Pro should look to exploit the weaknesses of their competition. It is important for Veto Pro to keep their prices reasonable. We found in the interview that tool bag users are only willing to stretch their budget so far in terms of purchasing a tool bag. In terms of brand awareness, neither of our interviewees had heard of Veto Pro. This strikes as a big problem. We recommend that you focus on advertising and getting your product known in the market place. Although the product may offer everything that the consumer needs, if they are not aware of it they cannot purchase it. Word of mouth seems to be an effective marketing strategy in this work environment. Workers take recommendations from friends, family and co-workers. Extensive advertising in to create a buzz about your product will help to create better sales in the long term.

“ Ideal tool bags would be larger but look slim on your side while also having a roughness to it because of the conditions of the job, the bag gets thrown around the job, would…...

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