Business Magazines

In: Social Issues

Submitted By rocketman19
Words 6100
Pages 25
Федеральное агентство по образованию Федеральное государственное бюджетное образовательное учреждение высшего профессионального образования «ИВАНОВСКИЙ ГОСУДАРСТВЕННЫЙ ЭНЕРГЕТИЧЕСКИЙ УНИВЕРСИТЕТ имени В.И. Ленина»

КАФЕДРА «СВЯЗИ С ОБЩЕСТВЕННОСТЬЮ, ПОЛИТОЛОГИЯ, ПСИХОЛОГИЯ И ПРАВО»

Специальность 030602 – «Связи с общественностью»

КУРСОВАЯ РАБОТА

СИСТЕМА ДЕЛОВЫХ ЖУРНАЛОВ: СУЩНОСТЬ, КЛАССИФИКАЦИЯ И ОСОБЕННОСТИ

Автор: С.С. Бойко Группа: III-59 Научный руководитель: к.ф.н., А.Л. Падылина « » 2012г.

Заведующий кафедрой: Олейник О.Ю. « » 2012 г.

Иваново 2012

СОДЕРЖАНИЕ
ВВЕДЕНИЕ 3
1. ПРЕДПОСЫЛКИ ВОЗНИКНОВЕНИЯ И РАЗВИТИЯ СИСТЕМЫ ДЕЛОВЫХ ЖУРНАЛОВ В РОССИИ 6 1.1. Первые российские журналы 6 1.2. Возникновение и формирование системы деловых журналов 7 1.3. Современный деловой журнал 10
2. СИСТЕМА ДЕЛОВЫХ ЖУРНАЛОВ И ИХ КЛАССИФИКАЦИЯ 12 2.1. Типологические особенности деловых журналов 12 2.2. Региональные деловые журналы 17 2.3. Особенности контента делового журнала 19
3. ПЕРСПЕКТИВЫ РАЗВИТИЯ СИСТЕМЫ ДЕЛОВЫХ ЖУРНАЛОВ В РОССИИ 22 3.1. Оптимизация менеджмента и маркетинга делового журнала 22 3.2. Оптимизация экономической базы редакции делового журнала 24
ЗАКЛЮЧЕНИЕ 31
БИБЛИОГРАФИЧЕСКИЙ СПИСОК 33

ВВЕДЕНИЕ

В начале 90-х гг. прошлого века система СМИ России претерпела ряд…...

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