Burger King

In: Business and Management

Submitted By miheer
Words 301
Pages 2
Burger King
Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. Over the next half century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in BK in a deal valued at $3.26 billion (USD). The new owners promptly initiated a restructuring of the company to reverse its fortunes.
The Burger King menu has evolved from a basic offering of burgers, French fries, sodas, and milkshakes in 1954, to a larger, more diverse set of product offerings. After knowing the good facts about burger king I wanted see where is burger king lacking behind. So I visited the burger king outlet which is inside the international plaza. The reason why burger king is lacking behind is because of its old store and with its old brand image. Every time when I visit burger king I never see the outlet cleaned it is always messy never saw good promotion outside the outlet to attract customers. The staffing of the burger king is not sufficient where people gather in a big hall of 50 packs. The hierarchy of the outlet should be changed. I saw that different staff position where doing the same work as if there is no respect for the work. The communication of the staff was only good but sometimes they are not clear in their thoughts and cannot specify things clearly. While having food inside the outlet very soft music was played I enjoyed…...

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