Beer

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Business and Management

Mountrain Men

In: Business and Management

"Mountrain Men Mountain Man Brewing Company: Bring the Brand to Light SWOT Analysis: Strengths Evidence Implications Well-known brand and experience Reputation; known as a quality beer. Enable to meet the needs of the consumers. Reduce take-up risk by customers Easy to convince retailers to stock your beer extensions. Introductory marketing need not create awareness. Possible packaging and labeling efficiencies. Brand loyalty With a rate of 53% in the East Central region. Mountain Man brand loyalty rate is higher than that of competitors (42% Budweiser and 36% for Bud light) Strong associations to Mountain Man Lager Brand Defined as for working-class, tough, down-to-earth and not ‘corporate’ but local, authentic brand with strong heritage. The young would not like to be associated with a “tough” and “old brand, while the old would not like to be associated with the young drinking “tasteless” beer. Weaknesses Limited economic resources Limited geographic coverage Strategy is not updated to the current market needs to reach Is this essay helpful? Join OPPapers to read more and access more than 650,000 just like it! get better grades out to potential customers. Grass-root marketing in building brand awareness. Mountain Man had always relied on grass roots marketing to spread its beer quality message by word of mouth. Opportunities New product (light beer) Overall shift of market to light beer due to changes in beer drinkers’ preferences. Light Beer grows with 4% CAGR. Light beer could re-invigorate lager. Light beer could dilute lager equity. Potential for cannibalizations of brand. Light beer could potentially attract the younger drinkers. Increase market segment Younger drinkers (ages 21-21) account for more than 27% of total…...

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