Assignment Two Weekly Written Crm Marketing 371

In: Business and Management

Submitted By Sho6643
Words 503
Pages 3
Brenden Shoop
MKT 371

Discuss the key decisions that a company must face before building/ implementing a CRM system.

Before a company can build and implement an CRM system they must understand what it exactly consist of. Along with understanding what it consist of they need to have the correct people to focus and implement the game plan in order to successfully move forward. They should also ask these four questions, Is it strategic? Where does it hurt? Do we need perfect data? Where do we go from here?

Discuss how a few key companies mentioned in the article used a CRM system. What types of benefits did they receive?

Companies such as ingersoll-rand, kimberly-clark, brother international, and molex are a few examples of companies that used a correct CRM method and reaped the positive benefits from it. There crm programs involved a complicated business and technology issue that required significant investments of time and money. If the target is not truly strategic the organization will be hard pressed to summon the vigor necessary to tackle entrenched business processes. These companies were able to successful entail these strategies and successfully execute them further.
Calculating the cost of CRM can be difficult. How would you try to estimate the revenues generated by a CRM system? Identify several key revenue generator variables.

As stated in the book, Jim quinn was able to flip the sales force of his company , and heres how. Placing an order had once required them to go through 11 screens and nearly 50 steps; now they could do it with one screen and ten steps. Just four months into rolling out the CRM system, the number of daily sales calls tripled, and the customer base grew by 33%. In fact, the productivity of the entire sales and service operation skyrocketed, helping Aviall recapture market share and win large orders for new…...

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