Apple Plc

In: Business and Management

Submitted By NiksMist
Words 4949
Pages 20
INTRODUCTION
Apple is an American multinational company which designs and manufactures electronic products and sells them all around the world. It is a company which has not only an been asset to the technological world of computer science since its foundation in 1976, but it has also developed into one of the most profitable corporations, with a brand loyalty like no other. It has succeeded to pose as one of the technological pioneers in micro computing for consumers of all ages. Apple’s stable financial position has permitted them to enter other markets and diversify away from computing, into markets such as music, mobile phone and tablet. With the ever changing economy, Apple will continue to innovate and update their products chnologies in order to keep
From a small firm to become a big one and then go on to become the biggest among all has only been achieved by a few brands. The financial success of such brands depends heavily on combined efforts of their financial strategies and their marketing efforts. One thing common between all these successful brands is a high degree of brand loyalty. Companies now understand that marketing plays a major role in their overall success and so now have dedicated chief marketing officer. They understand the functions close to the customers are either sales or marketing. Sales is a direct interface among customers and products offered by companies where as marketing is an indirect interface between customers and the company. In today’s time each product has an ‘n’ number of substitutes through which the customer get to decide which product meets their requirements. So it is vital to make sure that marketing efforts are more on the changing needs of today’s customers.

Formerly known as Apple Computer Inc, Apple was originated in Cupertino, California on April 1st 1976. It was established by Steve Jobs, Steve Wozniak and…...

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