Apple Innovations

In: Business and Management

Submitted By dbruder1
Words 1655
Pages 7
Apple has been a leader in innovation and design for years in the technology industry. Their commitment to give consumers the most practical, elegant designs has allowed them to set industry standards when it comes to computers, laptops, phones, and tablets. They have taken advantage on consumers’ desires to own well- designed products. Apple’s most iconic product, the iPhone, created a smartphone revolution with the cellphone community. It led to many other competitors attempting to copy the design and mimic the iPhone’s functionality. It is clear from Apple’s success that they have taken the operations management element of design to new levels and have become the industry standard when it comes to innovation and designing products that are continuously successful.
Apple can be looked to for numerous examples of what it means have good design. Many of their products are used for benchmarking and for reverse engineering. Competitor’s looks to Apple to see what design features can be incorporated in their own product (Russel 2011). According to Reuters in the past year Apple has designed things that “keep competitors shaking at their boots.” (www.reuters.com). This includes designing a brand new iPhone with a larger screen, faster processor, and many other new features. This new phone and Apple’s other products succeed in both form in function according to the Operations Management textbook “Both Apple’s product and service design prowess are legendary”(Russel 2011). The reason behind this success is that Apple understand that in order to create a successful product you must not settle or trade form for function. Apple’s senior engineering manager explains this best when he says that the company is best at “pioneering software in elegant hardware in beautiful packaging.” They key to achieving this is being able to have an efficient design process that…...

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