Aloft

In: Business and Management

Submitted By fervc93
Words 3558
Pages 15
UNIVERSIDAD LATINA CAMPUS HEREDIA

Marketing I

Hotel Management

ALOFT

María de los Ángeles Arato De Ponte
Mónica Gutiérrez Murray
María Fernanda Vargas Calderón
Melisa Vargas Ramos

Professor:
Alfredo Oporta

HEREDIA, May 2012

Index

Aloft Demographic 4 Our client 4 Buyer characteristics 4 SWOT 5 Aloft SWOT 5 Strengths: 5 Weaknesses: 5 Opportunity: 5 Threats: 6 Hotel Indigo SWOT 6 Strengths: 6 Weakness: 6 Opportunity: 6 Threats: 6 Hotel Quality SWOT 7 Strengths: 7 Weakness: 7 Opportunity: 7 Threats: 7 Segmentation 7 4 P´s 9 Product 9 Place 9 Price 10 Promotion 11 Value Proposition 12 Mention your value proposition 12 How will you run it? 12 How much will it cost to the hotel? 12 What is our business? 12 What do consumers value? 13 What should our business be? 13 Price 13 How is your price compare to your competition? 13 How do your hotel manage the cost and prices to the distribution chain? 14 Branding 15 Logo 15 Uniforms 15 Slogan 16 Life Cycle 16 Promotion Mix 16 Advertising 16 Sales Promotion 17 Personal Selling 18 Public Relationship 18 Direct Marketing 19 Direct Media 19 Web Site 19 Social Net Work 20 Trade Show 20

Aloft Demographic

Our client
Our clients are mainly international or national executives; they stay at the hotel for comfort, as it is strategically located in San Jose, close to a wide variety of establishments and major business centers. The hotel mostly receives guest from, the United States and Canada, Central America, mostly from Panama, and Germany in Europe.
The hotel offers all the necessary services to these customers, which will receive excellent care in high quality boutique hotel.

Buyer characteristics
Aloft customers are mainly executives who want to find a place close to their work and at the same time…...

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